Preview

Why Did The Korean Lady's Erineous Offering Of Soju Under The Meaning Of Beer?

Better Essays
Open Document
Open Document
1816 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Why Did The Korean Lady's Erineous Offering Of Soju Under The Meaning Of Beer?
Right in front! Just twenty yards away from Quality Leadership University’s front door, I had one of the most enjoyable gastronomical experiences in my life. It all happened after looking for a nice place to eat when I stumbled upon the Korean restaurant Pasion al Carbon. I must say that Pasion al Carbon is not like other Asian restaurants that we’ve seen in Panama, in which the owners barely speak to you. In fact, the Korean lady in charge of the place, whose name I can’t even pronounce right, provided such a pleasant treatment during my stay. Furthermore, I was able to establish a long conversation with this cheerful lady in which she described in great detail, the wide variety of Korean food she prepares at the restaurant. But from all the …show more content…
Is my experience just a simple misunderstanding due to the poor Spanish proficiency my Korean friend has? Or is it the result of a more complex set of cultural variables what made her think that our beer is the same as her Soju? In order to answer all these questions, I would like to explore and analyze the multiple factors that could have had influenced this Korean lady’s erroneous offering of Soju instead of beer. In order to do this, I will perform a systematic comparison between our cultural backgrounds in ways to understand how the drinking culture in Panama and Korea differ from each other. Moreover, to complement this comparison, I will focus on the different learning methods people use to acquire a concept. Once these factors have been analyzed, we will definitely have a wider perspective on how cultural positioning lead to the distortion of the beer …show more content…
There are many theories that explain how cognitive learning occurs, and all of these theories generate controversy among researchers. The cognitive psychologist Jerome Bruner defines cognitive learning as "the search for and listing of attributes that can be used to distinguish exemplars from non-exemplars of various categories.” In simple words, concepts enable people to create mental categories in order to classify ideas, objects, or events (Krammer). In addition, Bruner explains that people have different methods of learning concepts. According to Bruner, through words, examples, experiences, and comparison people can acquire a clear mental image that can become a concept. With this in mind, we will need to first understand the main differences and similarities between the Panamanian beer and Korean Soju in order to break down our case.
Following Bruner’s though process, comparison is one of the main methods used by people to acquire a concept. Therefore we should expect to see a solid relationship between the Panamanian beer and Korean Soju that led my Korean friend to wrongfully think that they were the same. As we can see in Figure. 1, both drinks have certain physical similarities that can definitely bring confusion to the untrained eyes of

You May Also Find These Documents Helpful

  • Good Essays

    Nazdarovie Case Study

    • 1504 Words
    • 7 Pages

    During our time in Cuba, we visited many excellent restaurants and paladars that each had unique foods and atmospheres which provided a different experience every day. One restaurant that stood out to us was Nazdarovie, a restaurant that celebrates the food of Russia, Ukraine, and other ex-republics of the Soviet Union. We found that their inspiration of paying homage to the Soviet women who decided to move to Cuba before the 90s and Cubans who went to study in the USSR hit deep emotionally and was an impactful business foundation. We were so fascinated by Nazdarovie’s business model that we thought creating something similar in America that pays tribute to a cause instead of making quick money would share purpose and meaning to people.…

    • 1504 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    The purpose of this report is to review how psychological theories have been used in beer commercials and how effective they have been in garnering our attention.…

    • 3321 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    For my book review, I decided to learn more about the history of Chinese restaurants in the American culture. So for this assignment, I am reviewing the book From Canton Restaurant to Panda Express: a history of Chinese food in the United States by Haiming Liu. It talks about the journey from the California gold rush to the present day through the lens of food and the evolution of American-Chinese cuisine. It also talks about how Chinese food changed and how it influenced American culinary cultures and how Chinese restaurants became a place where shared ethnic identity if affirmed. The book also talked about national chains such as P.F Chang’s and Panda express and how Chinese food culture continues to spread around the globe. For over 150…

    • 754 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Canadian’s first choice for an alcoholic beverage? Beer. Not only is beer a refreshing beverage on a hot, sunny day, it plays a big part in the Canadian heritage. The overall beer consumption over the years has been steady, however with increased competition, it is becoming harder for Canadian breweries to keep up with market trends. Hence, all the major Canadian breweries have been merged with or acquired by the international giants. The competition is rising not only between beer brands, but also within beverage types. Wine consumption in Canada has been increasing substantially. Consumers are always looking for something new and exciting, but at the same time, something they can relate to. “A key point for success is to bring differentiation while still retaining a recognizable and familiar aspect”(t). Another obstacle the brewing industry is facing is the wrong perception consumers have about beer and its effect on weight and overall health. “Beer belly”, for example is just a myth. It is vital for companies to educate consumers about the true nutritional value of beer to avoid wrong perceptions and lose consumers to other beverages that seem more calories cautious.…

    • 2265 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Leadership Memo Sample

    • 510 Words
    • 3 Pages

    This memo is based on my observation and interview on the owner of the Kungfu Szechuan Cuisine restaurant, Mrs. Wanyan Liu. The purpose of this memo is to present my opinions about the leader's communication behavior and how her leadership has influenced the whole restaurant.…

    • 510 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The cognitive learning theory, involves a change in one’s cognitive structure. This change occurs when new information or experiences are combined with existing knowledge. Learning becomes meaningful when…

    • 887 Words
    • 4 Pages
    Good Essays
  • Good Essays

    For my entire career, I have traveled far and wide, giving my opinion of the food at a variety of unique, cultural, and astonishing restaurants. Some of my reviews have been fantastic, others atrocious, but the John Adams Cafe Cafeteria was the finest culinary experience I have ever had. As I strolled into the enormous restaurant called the John Adams Cafe Cafeteria, I was immediately impressed. The modern style of the dining area gave an impression of luxury and royalty. A waiter instantly greeted me with a warming welcome, a massive smile on his face, and was jubilant to take my order. The walls were adorned with decorative paintings that probably cost a lot of money. The ceiling was decorated with gigantic golden chandeliers, and the dark wooden floor was superbly polished and cleaned. In the background, lovely jazz music was playing, making the establishment seem classy. I ordered my meal with quickly, and in just ten minutes my food was handed to me on a silver platter, and scooped onto a fancy plate, my drink and silverware off to the side on the polished wooden table. It was time to enjoy.…

    • 585 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Secondly, I would like to focus on concepts. Concepts are a way of processing information into certain categories. The process in which we do this is known as concept formation. A formation of concepts is a way in which a group of things share a similar likeness to each other. As an example, I would like to focus on the experiment that was carried out by Weston Bousfield (1953). (1.2) Mr Bousfield gathered together a group of people and presented them with sixty words,…

    • 924 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Chicago

    • 519 Words
    • 3 Pages

    I went to Chicago this weekend and my parents took me out for dinner, we went to Flaco’s Tacos. This is my favorite restaurant I have been going there since I was a kid. My parents know the owner well now, and he greets us at the door to be immediately seated. The first thing you notice when you walk in is how packed the restaurant gets on Sundays. This restaurant isn’t in the best neighborhood however people come from all parts of the city to eat the restaurants famous food. The owner is always working, he walks around talking to the customers asking how the food is and if he could get them anything else. After being seated our waiter greeted us and introduced herself, you can tell that all the works like working in the environment they are in. Also the selection on the menu is huge, I have tried a wide variety of the food on it and have liked it all. Going here a lot I have three favorite meals tacos with beans, eggs mixed with steak and beans, or a burrito. This time I got tacos and beans, while waiting for my food I took a look around to see some of the other customers. I noticed how everyone here enjoys the vibe in the restaurant. I could tell the people next to us were here for their first time, I know the owner noticed this also so he approached them and introduced himself and began to have a conversation with them. Listening in I found out they were from the north side of Chicago and they heard of this place from a family friend. Obviously this place is well heard of if not only its always packed but people recommend it to others. I started listening to the people seated behind us and I turned to see what they looked like, it was an older couple maybe in their seventy’s. You can tell the owner knows them well and that they are loyal customers. The owner talked to them for a while asking about their kids and how the retired life was. This speaks a lot about the owner, he memorizes his…

    • 519 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Nationality can have a bearing on drinking habits. By name alone it may be possible to gain…

    • 246 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    In 2013, I had the opportunity to explore different cultures when my school hosted “multi – cultural week”. That year we were focusing on the Mexican culture. I walked in to the auditorium and made a beeline to the buffet, expecting hard-shelled “Doritos” flavored Taco Bell tacos. When we approached the table it became clear that the food before our eyes bared no resemblance to the popular fast food taco chain from the States. Our disappointment seized, the moment the soft, flavored filled taco burst into my mouth. After the most filling lunch I ever…

    • 673 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Theorists claim that our cognitive processes are like that of a computer. They have used this as a model to break down the process of the human thinking processes and cognitive performance. When you receive some stimuli through your senses, your brain puts this information into the sensory store. Then the information is placed into short term memory. If the information is not encoded from short term memory to long term memory, the information is lost. However, once in long term memory the information is ready for retrieval (Cook). It is important to understand some of the key assumptions of this approach, including the emphasis on, the role of the knowledge base in cognitive development; the conceptualization of thinking as involving distinct processes executed over time, and the ways in which change in the system can occur (Miller).…

    • 657 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The cognitive approach to human and comparative psychology rests on two main assumptions, the first one is cognitive representations and processes that act on those representations and secondly humans can discover these representations and processes, albeit indirectly (Willingham, 2007). This approach offers a middle ground between B.F. Skinner’s cut-and-dry input—output relations and C.L. Hull’s hypothetical constructs and intervening variables. In the first case, there is no room for intermediary cognitive processes between stimulus and response, outside the realm of simple associative learning. In the second case, there is lacking an explicit scientific means by which to observe objectively the theoretical cognitive mechanisms in question. However, E. C. Tolman was the first psychologists to suggest the induction of the intermediary cognitive processes through the results of scientifically rigorous experimentation (Zentall, 2002). It is on this very basic proposition that theoretical cognitive processes is inferred by observing behavior, which most informs the developmental milestones in the formation of the cognitive perspective as a branch of psychology.…

    • 887 Words
    • 4 Pages
    Good Essays
  • Better Essays

    |Ashok, S. (2008). Corona Beer: From a Local Mexican Player to a Global Brand. 256 |…

    • 1911 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Cognitive Psychology

    • 1075 Words
    • 4 Pages

    “Cognitive Psychology is a psychological perspective that addresses mental processes such as thinking, problem solving, perceiving, remembering, believing, and speaking, and seeks to identify behavior by characteristics other than its obvious properties,” (“Cognitive psychology,” 2009). Cognitive psychology and behaviorism are comparable but the main differentiation is that behaviorism fails to address mental processes and cognitive psychology works to create a comprehensible definition of these processes. “Cognitive psychology addresses the unobservable nature of the human psyche and uses abstract constructs to produce observable behavior resulting in a more accurate understanding of these processes,” (Willingham, 2007). The cognitive division of psychology was initiated with four major milestones, which Willingham (2007) listed beginning with the first milestone; behaviorism could not account for all the experimental data, especially in studies of language and memory. Willingham (2007) went on to describe the other milestones and the second milestone was when it looked as if abstract constructs would help account for the data, followed by neuroscientists and artificial intelligence researchers providing examples of how abstract constructs could be used effectively in a scientific way. “The final milestone is the interaction of representations and the processes that manipulate them can be likened to the workings of a computer,” (Willingham, 2007).…

    • 1075 Words
    • 4 Pages
    Good Essays