Why Consumers Prefer Branded Denim Wear
Denim: Consumers prefer branded wear by Dr. Noor Ahmed Memon
Denim is the most preferred clothing of today’s youth. Various items of denim like pants, shirts, skirts, jackets, and belts, etc, are available in the global market. To give distressed denim look, many types of washing effects are given to denim fabric. Denim jeans have consistently been fashionable in American culture and also have changed in style significantly throughout the years. Denim was traditionally coloured blue with “Indigo dye” to make blue “Jeans”, though jeans denoted a different, lighter cotton textile. Blue jeans started becoming popular among young people in the 1950s. In the year 1957, around 150 million pairs were sold worldwide. This growing trend continued until 1981 and jeans manufacturers were virtually guaranteed annual sales increases year after year. In the United States, 200 million pairs of jeans were sold in 1967, 500 million in 1977, with a peak of 520 million in 1981. When jeans first caught on, some reasoned that their low price determined their huge success. During the 1970s, however, the price of blue jeans doubled, yet demand always exceeded supply. Recent survey on children’s denim products showed that comfort, softness and easy care, lightweight and fabric quality of the attributes are considered to be important by both parents and children. Another survey conducted among the denim consumers shows preference towards the branded wear due to the superior quality. The top global denim fabric exporting countries are China, followed by Hong Kong, Turkey, Italy, Pakistan, the USA, India, Japan, Spain and Brazil. Together, these countries accounted for as much as 83% of world denim fabric exports. Almost all of these countries witnessed a decline in their denim fabric exports in 2009-10. The only exception was Pakistan, whose exports rose by a remarkable 75% during the year 2009-10. On the other hand export of cotton denim fabrics from Pakistan increased from 45 million sq
Denim is the most preferred clothing of today’s youth. Various items of denim like pants, shirts, skirts, jackets, and belts, etc, are available in the global market. To give distressed denim look, many types of washing effects are given to denim fabric. Denim jeans have consistently been fashionable in American culture and also have changed in style significantly throughout the years. Denim was traditionally coloured blue with “Indigo dye” to make blue “Jeans”, though jeans denoted a different, lighter cotton textile. Blue jeans started becoming popular among young people in the 1950s. In the year 1957, around 150 million pairs were sold worldwide. This growing trend continued until 1981 and jeans manufacturers were virtually guaranteed annual sales increases year after year. In the United States, 200 million pairs of jeans were sold in 1967, 500 million in 1977, with a peak of 520 million in 1981. When jeans first caught on, some reasoned that their low price determined their huge success. During the 1970s, however, the price of blue jeans doubled, yet demand always exceeded supply. Recent survey on children’s denim products showed that comfort, softness and easy care, lightweight and fabric quality of the attributes are considered to be important by both parents and children. Another survey conducted among the denim consumers shows preference towards the branded wear due to the superior quality. The top global denim fabric exporting countries are China, followed by Hong Kong, Turkey, Italy, Pakistan, the USA, India, Japan, Spain and Brazil. Together, these countries accounted for as much as 83% of world denim fabric exports. Almost all of these countries witnessed a decline in their denim fabric exports in 2009-10. The only exception was Pakistan, whose exports rose by a remarkable 75% during the year 2009-10. On the other hand export of cotton denim fabrics from Pakistan increased from 45 million sq