Situation Analysis for Whole Foods Markets
To: Professor Smith
From: Londa May
Date: March 1, 2010
Re: Requested Situation Analysis for Whole Foods Markets
-------------------------------------------------
-------------------------------------------------
-------------------------------------------------
In response to your request for a thorough analysis of the strategic position of Whole Foods Markets, and the industry in which it operates, an analysis has been performed and the results can be found below. In conclusion, a recommendation for Whole Foods Markets, based on the analysis, will be given.
Internal Analysis Fundamentals and Core Values of Whole Foods Markets
The cornerstone of Whole Food’s strategy is to carry the highest quality, lowest processed-foods, and the most flavorful and natural preserved foods available. Whole Foods deepest purpose is to help support the health, well being, and healing of people (customers, the Whole Foods team, and businesses) and the planet. John Mackey, cofounder and CEO of Whole Foods, attributes the rapid growth and success of Whole Foods to developing and maintaining a uniquely mission-driven company; a company that is highly selective about what is sold, that remains dedicated to its core values and high quality standards, and is committed to sustainable agriculture. Whole Foods wanted to be the international brand for natural and organic foods and be the best food retailer in every community in which Whole Foods Markets were located. The chief elements of Whole Foods strategy are as follows:
* Selling the highest quality products. Whole Foods Markets featured 30,000 natural, organic, and gourmet food products and non-food items. In 2007, Whole Foods was the world’s biggest seller of organic produce (comprising 67% of Whole Foods total sales, compared to the 40-50% of sales in other supermarket chains). High quality products included fresh perishables, baked goods, meats, and seafood, which differentiated Whole Foods from other
From: Londa May
Date: March 1, 2010
Re: Requested Situation Analysis for Whole Foods Markets
-------------------------------------------------
-------------------------------------------------
-------------------------------------------------
In response to your request for a thorough analysis of the strategic position of Whole Foods Markets, and the industry in which it operates, an analysis has been performed and the results can be found below. In conclusion, a recommendation for Whole Foods Markets, based on the analysis, will be given.
Internal Analysis Fundamentals and Core Values of Whole Foods Markets
The cornerstone of Whole Food’s strategy is to carry the highest quality, lowest processed-foods, and the most flavorful and natural preserved foods available. Whole Foods deepest purpose is to help support the health, well being, and healing of people (customers, the Whole Foods team, and businesses) and the planet. John Mackey, cofounder and CEO of Whole Foods, attributes the rapid growth and success of Whole Foods to developing and maintaining a uniquely mission-driven company; a company that is highly selective about what is sold, that remains dedicated to its core values and high quality standards, and is committed to sustainable agriculture. Whole Foods wanted to be the international brand for natural and organic foods and be the best food retailer in every community in which Whole Foods Markets were located. The chief elements of Whole Foods strategy are as follows:
* Selling the highest quality products. Whole Foods Markets featured 30,000 natural, organic, and gourmet food products and non-food items. In 2007, Whole Foods was the world’s biggest seller of organic produce (comprising 67% of Whole Foods total sales, compared to the 40-50% of sales in other supermarket chains). High quality products included fresh perishables, baked goods, meats, and seafood, which differentiated Whole Foods from other