Preview

Whole Foods Market

Powerful Essays
Open Document
Open Document
3041 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Whole Foods Market
Background on Whole Foods * John Mackey began with single store which grown to be nation leading natural food chain. It offers natural (free from growth hormones and antibiotics) and organic foods which are standard. * In 2002 Whole food world leading retailer of natural and organic food with 193 stores in 31 states, England and Canada. * Wild Oats was bought by whole food in 2007 by $ 565M. * Each department composed of team leader and 11 employees . * Each store contains from 71 to 391 employees . * It is one of 100 best company to work for, by Fortune magazine. * Their goal is 100 % CUSTOMER SATISFACTION, realizing their life blood for their business . * Whole food now competes with all supermarkets. Their competitors mainly are: * Wild harvest section of shows * Lifestyle stores opened by Safeway * Big box * Wal–mart * Los Angeles based Trader Joe’s * Their choice of placing stores depend on human density, education level, high level customers ad may other factors. * It also contains take action center, home delivery , cooking classes, massages and valet parking . * Only 0.4% of its sales are spent on marketing. It depends mainly on word of mouth. * Whole Foods Market donates 5% of its after tax revenues. * Opening a new store is very hard as it costs a lot, takes a lot of time and requires distribution facilities and management.

Environmental Scanning
Porter Forces Force | Comment | Level | Threat of new entrants | Already there are competitors in market as increase in demand on premium organic food increased moving to this industry, but the competition is in continuity. | Medium | Bargaining power of buyers | After the financial crises of 2008 many employees suffered layoffs, cut their salaries or not employed anyway so many of them will shift from highly delegated types of food to ordinary and cheaper foods. | High | Bargaining power of suppliers | This happen when
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Trader Joe
    • 864 Words
    • 3 Pages

    Trader Joe

    Trader Joes' demonstrates the importance of organizing by limiting stocks and selling quality products at low prices, because of this they sell twice as much per square feet compared to other super markets. Trader Joe's only carries 4,000 products compared to other super markets who carry anywhere between 25,000 - 45,000 products. Studies show the more options a customer has to decide on they are less likely to choose any of the offers. It all comes back to the basics which is simplicity is key. And Trader Joe's offers that to their customers by only stocking the best products with limited options.…

    • 864 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Traders Joes Vrs Whole Foods
    • 1382 Words
    • 6 Pages

    Traders Joes Vrs Whole Foods

    Whole Foods Market is a foods supermarket which emphasizes "natural and organic products, the largest U.S. natural and organic grocer.…

    • 1382 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Whole Foods Executive Summary
    • 2425 Words
    • 10 Pages

    Whole Foods Executive Summary

    John Mackey is still the Chief Executive Officer at Whole Foods. Dr. John B. Elstrott has been the chairman of the Board since 1995 and serves as the director of the company. Walter Robb is the Co-CEO since 1991 and is an avid organic advocate. (Whole Foods)…

    • 2425 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    A Comparative Analysis of the Grocery Chains: Whole Foods Market and Kroger Co.
    • 4221 Words
    • 17 Pages

    A Comparative Analysis of the Grocery Chains: Whole Foods Market and Kroger Co.

    Kroger incorporated in 1902 and to many the company name provides some reference to a grocery store, however they also operate other large retailers such as City Market, Dillon’s, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and…

    • 4221 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Situation Analysis for Whole Foods Markets
    • 5601 Words
    • 23 Pages

    Situation Analysis for Whole Foods Markets

    In response to your request for a thorough analysis of the strategic position of Whole Foods Markets, and the industry in which it operates, an analysis has been performed and the results can be found below. In conclusion, a recommendation for Whole Foods Markets, based on the analysis, will be given.…

    • 5601 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Good Essays

    Whole Foods Mission Statement
    • 824 Words
    • 4 Pages

    Whole Foods Mission Statement

    I think John Mackey has an excellent strategic vision for Whole Foods. Whole Foods meets a need that most big box retailers don’t. Consumers are obviously pleased with the strategy as well, as evidenced by their willingness to pay higher prices for the quality they desire. I like the company’s vision statement. The mission statement does a good job of conveying what Whole Foods is all about.…

    • 824 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Trader Joe's Swot
    • 1348 Words
    • 6 Pages

    Trader Joe's Swot

    Whole Foods Market, Inc. (WFM) lives through their motto of “Whole Food, Whole People, Whole Planet.” WFM opened their first store in Austin, Texas with 19 employees in 1980. Today, WFM has 311 stores in the US, Canada and the UK, and employs more than 72,700 employees. Whole Foods Market is one of the largest natural and organic food retailers in North America. WFM has grown to its size today mostly through mergers and acquisitions of such brands as Bread and Circus and Natures Heartland. In 2011 and 2012 Whole Foods Market was added to the Fortune 100 “Best Places to Work” list. Fortune Magazine (2012)…

    • 1348 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Whole Foods
    • 652 Words
    • 3 Pages

    Whole Foods

    1. The chief elements of the strategy that Whole Foods Market is pursuing are whole foods, whole people, and whole planet. The whole foods portion describes the type of product being offered. The products are as close to natural as possible. Whole people describe the type of environment the employees have at Whole Foods Market. The employees are treated fairly, passionate, and highly motivated. Lastly, whole planet refers to the responsibility companies and individuals have on the planet. Practices like sustainable agriculture helps protect the environment and farming.…

    • 652 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Walmart Online
    • 326 Words
    • 2 Pages

    Walmart Online

    I feel Walmart has attempted to position themselves on their website as the one stop retailer for whatever a consumer may want. It showcases everything on the site from Elctronics, furniture, and groceries. On top of having everything at one place, they also offer free shipping making shopping at Walmart online not only convenient, but also at bargains of prices and an easy way to get it.…

    • 326 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Inputs Diagnosis Whole Foods
    • 1861 Words
    • 8 Pages

    Inputs Diagnosis Whole Foods

    The range of competitors within the overall industry include chain and independent supermarkets (Krogers, Safeway, others); mass merchandisers and super centers (Wal-mart,Target); convenience stores; wholesale clubs (Sam’s); restaurants and fast food chains andnatural food stores (Whole Foods, Wild Oats…

    • 1861 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Better Essays

    Segmentation and Target
    • 1271 Words
    • 6 Pages

    Segmentation and Target

    Trader Joe’s is an organic grocery food store that is one of the best known organic food chains. By listening to the consumer and adjusting to the changing consumer market, Trader Joe’s had built a brand equity that is continuously growing. Trader Joe’s faces stiff competition from other large organic food chains therefore must stand out and adapt to the consumers’ needs. Marketing strategies are important to communicate to the consumer more effectively and help target the consumer to their product. Trader Joe’s segments its products by psychographic, behavioral and demographic characteristics and targets a variety of consumers. There is an increasing number of people changing their habits to include organic products which is why Trader Joe’s targets these areas. In the next few paragraphs we are going to discuss these areas along with how Trader Joe’s is segmented in the organic food store industry.…

    • 1271 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Whole Foods
    • 1021 Words
    • 5 Pages

    Whole Foods

    * Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. In 2009, the sales total $8 billion and had 289 stores in the U.S. The Whole Foods Market plans to come up with strategies to help improve the company but to do so understanding the core values plays a major role in the company’s planning. The strategies they want to improve the growth strategy, store location strategy, product line strategy, pricing, control expenses, and merchandising strategy. This company values keeping all its products natural meaning minimally processed, largely or completely free of artificial ingredients, preservatives, and other non-naturally occurring chemicals, and as near to their whole, natural state as possible.…

    • 1021 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    Whole Foods Market
    • 1462 Words
    • 4 Pages

    Whole Foods Market

    A. SIC/NAICS #’s - The SIC number for Whole Foods Market, Inc. is 5411, which implies grocery stores. The NAICS number for Whole Foods is 445110, which means supermarkets and other grocery (except convenience) stores. (Mergent Online)…

    • 1462 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    Whole Foods
    • 2291 Words
    • 10 Pages

    Whole Foods

    From the fairly humble beginning of being a one-store entrepreneur living on the third floor and taking baths in the dishwasher, John Mackey has seen his 1978 Safer Way grocery store grow into an $8 billion a year corporation. As of September 2008, Whole Foods had 264 stores in the United States, six in Canada, and five in the United Kingdom. Whole Food’s is now the leading chain of natural food supermarkets in the United States. The company 's stores average 28,500 square feet in size and feature foods that are free from artificial preservatives, colors, flavors, and sweeteners. They also offer many organically grown products. Many locations include in-store cafes and juice bars. Whole Foods has also developed a growing line of private label products such as organic pasta, freshly roasted nut butters, oak-aged wine vinegars, and aromatic teas. After the company was founded in 1980 with a single store, it grew dramatically into a chain of more than 130 stores in 25 states, the District of Columbia, and Canada. It is a Fortune 1000 company, ranked as the 41st largest U.S. supermarket and the 730th largest U.S. company overall. There are few companies that attract the kind of following Whole Foods and its CEO/founder has both among its customers and the national media. Their corporate website averages more than 50,000 visitors a day. Through a long series of acquisitions, John Mackey has created a niche retailer which enjoys lofty profits in a very price competitive industry that is typically characterized by accordingly low profit margins. Whole Foods had 275 stores, and 50,000 plus team members in 2008 with a goal of 1,000 stores open in the future (Whole Foods Market, 2008a).This ever-evolving, often controversial organic retailer is facing several major strategic issues in both its external and internal…

    • 2291 Words
    • 10 Pages
    Better Essays
    Read More
  • Powerful Essays

    Whole Foods
    • 1907 Words
    • 8 Pages

    Whole Foods

    The organization that I chose is Whole Foods Market (WFM). I chose Whole Foods Market because this is a business that was built from a small market to a huge nationwide supermarket chain that markets delicious natural groceries and prepared foods that involve local producers that help sustain communities and businesses within; and it’s a place I know and shop. Whole Foods is a national grocery store chain that specializes in natural and organic foods, some of which are produced locally. Whole Foods is not only devoted to marketing high quality foods, they are devoted to their employees, customer service which has given them their proven success. “Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. Our success in fulfilling our vision is measured by customer satisfaction, Team Member excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support.” (Whole Foods Market) According to WFM’s code of conduct, “it expects all team and Board members to act in accordance with the highest standards of personal and professional integrity at all times, and to comply with policies and procedures and all laws, rules and regulations of any applicable international, federal, provincial, state or local government.” (WFM) Whole Foods Market is committed to selling the highest quality natural and organic products that are available; satisfying customer needs; supporting their team members; care for the communities their stores are located in; care for the environment; and committed to the partnership/relationships with vendors.…

    • 1907 Words
    • 8 Pages
    Powerful Essays
    Read More

Related Topics