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Whole Food Market

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Whole Food Market
Q1. What is Whole Foods Market’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion?

A. Any organisation’s success in the marketplace depends on its strategy. Strategy includes a set of attributes that makes a firm unique, known as ‘value proposition’. Value proposition can be differentiated into three types: product leadership, customer intimacy, and operational excellence. Product leadership value proposition offer unique one-of-a-kind products and services, with unique features, or innovative solutions. Customers purchase from these companies because of their unique abilities, and
…show more content…
Whole Food Market defines their goal to offer highest quality natural and organic products with high focus on ingredients, freshness, taste, nutritive value, safety and appearance. Their goal also includes an important focus on their customers. They define their stores to be inviting, fun, unique, informal, comfortable, attractive, nurturing and educational. They want the stores to become community meeting places where the customers come to meet their friends and to make new …show more content…
• Impact of pending or future legal proceedings on operations- legal proceedings like employment issues, personal injury, intellectual property, acquisitions, and other proceedings arising in the ordinary course of business. These Proceedings might have an impact on the decisions and expenses of the business.
Control activities- The Company should have a proper legal department to handle these day to day and occasional matters. The company should also have a contingency reserve to bear the expenses.
• A widespread health epidemic could impact the business- A widespread health epidemic may cause customers to avoid public gathering places or change their shopping behaviours. Additionally, a widespread health epidemic could also disrupt production and delivery of products.
Control activities- Stores can offer a paid or free home delivery to customers having bulk orders.
• A loss of key management could have negative effects- Loss of a significant number of key team members within a short period of time affects business, the retaining qualified members a problem due to

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