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Who Is Chipotle's Target Market

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Who Is Chipotle's Target Market
Chipotle is loved internationally for their ‘food with integrity’, which is something Australian’s care about due to media attention to food manufacturing.

Chipotle knows the target market is of young people, ages 18-24 who may be working full-time/part-time or could be students who are looking for convenient but natural food. Chipotle must encourage their target market to welcome the new brand and appreciate their ‘food with integrity’ that differs them from their competitors and allows their consumers to feel good about eating a sustainable and natural product.
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