2. Kalin's knowledge in finance and accounting indeed helped him in rising and handling money. He explained his friends who had expressed interest and encouragement about his business and finally rose $40,000 as a capital. With a very limited source of capital, he made sure to keep up the money flow. Even until now, Malincho could keep the price low while keep the quality up.
3. Kalin’s belief and courage. With no savings and precious little knowledge of the import business, Kalin was brave enough to refuse his Bulgarian winery contact when it is not beneficial for him. He then worked hard to raise the capital – with some help from his friends, and stopped working at the restaurant. Even though the first container was a disappointment, he never gave up in overcoming any obstacles. His belief of success attreacted other people who also believe in the same thing, and the success just happened as simple as that.
1. The strong will to deeply understand the field and build the business. Kalin’s enthusiastic research on feta cheese before and during summer 2001 shows his firm will for success. He went on field and online to search any information about food imports. Furthermore, when he found himself struggling to maintain his pricing structure, he had a major breakthrough – his innovation. He established website Malincho and started to promote credit sales.
2. Kalin's knowledge in finance and accounting indeed helped him in rising and handling money. He explained his friends who had expressed interest and encouragement