What Kind of Advertising Is the Most Effective and Attractive to Thai Teens Between Digital Advertising or Physical Advertising?

Topic: what kind of advertising is the most effective and attractive to Thai teens between digital advertising or physical advertising?

Summary/introduction

Currently, a commercial rivalry in Thailand is highly increasing due to the need to dominate the market of many companies. To reach this, teens seem to be a major target group. To convince teens to purchase products and services, each company has created its own strategy through advertising. Automatically advertising becomes an influence factor that convinces an audience to purchase or take an action upon products, ideals, or services. So it’s important to know that which kind of the most effective and attractive advertising is between digital advertising or physical advertising.

Background

There are two types of advertising; digital advertising and physical advertising.

Digital advertising includes television advertising/ music in advertising, radio advertising, online advertising, and product placements.

Physical advertising includes press advertising such as newspaper, magazine, or trade journal, mobile billboard, in-store advertising, and celebrity branding.

Although there is no research found about which kind of the most effective and attractive to Thai teens advertising is, theoretically there is a striking characteristic human memory that could lead to the answer of the problem.

Comparing between images and texts, images are remembered better than texts. This is because images are better to show structural relations and better to provide detail and appearance. However motions or movements are remembered better than images; motions and movement are allocated more attention than static scenes or images, resulting in better memory.

This could be related to the problem because advertising works best when feeling, motion, or movement and story is added and appearance is created.

Problem

What kind of advertising is the most effective and attractive to Thai teens?

Objectives

1. To create a guideline of the advertising media for products and services.

2. To lead to the successful business.

3. To see a lot of new variety advertisings created.

Scope

There is no existing information about the topic I have been researching available. There is only some information provided that is not a direct to use as an answer but could be related to my research. It is up to the information from the survey.

Methods

To complete both objects, I will ask 100 Thai teens to complete the survey and I will do secondary research utilizing about human memory. In order to save money and time, interview and questionnaire will be done by being sent through e-mail.

Conclusion

The information from the internet and survey finding will be useful and necessary to every single business that sells products, ideals, and services. As the information found about human memory written, digital advertising is likely to be the most effective and attractive to Thai teens because generally people love to see than read and love to watch and feel the story than see.

http://www.esrcsocietytoday.ac.uk/ESRCInfoCentre/Plain_English_Summaries/knowledge_communication_learning/knowledge/RES-000-22-2694.aspx

http://en.wikipedia.org/wiki/Advertising#Types_of_advertising

http://www.infovis.net/printMag.php?lang=2&num=18

http://www.pnas.org/content/95/5/2703.full