What is the impact of the Lord of the Rings on New Zealand's Tourism industry from the release in 2001 till the year 2016?
Writing Assignment Year1/ Module 3
What is the impact of the Lord of the Rings on New Zealand 's Tourism industry from the release in 2001 till the year 2016?
Date: 04.04.2013
Table of Content
Introduction
During a more relaxed PBL session in a prior module, the tutor presented a safety instructional video from Air New Zealand to the group. In this video the actors were all dressed up as figures from the famous Lord of the Rings movies. Ever since, the author of this proposal confronted himself with the question how exactly New Zealand 's tourism industry is influenced by the aforementioned phenomenon. There already has been quite some research on the movie induced tourism of New Zealand. However, whether it brings lasting economy growth to New Zealand 's tourism industry, is an issue barely covered. Thus, this assignment will attempt to answer the question: What is the impact of the Lord of the Rings on New Zealand 's Tourism industry from the release in 2001 till the year 2016?
First, the paper will begin with defining what film induced tourism is and why it is an option for New Zealand 's tourism industry. This is done to create a basic understanding of the subject. After that the question will be answered how "The Lord of the Rings" is used for marketing purposes and the degree of dependency on this marketing form. In return that will lead to the third item of this paper, the customer satisfaction level of movie tourists. This is also relevant for evaluating the efficiency of the marketing efforts. Lastly the impact of movie-induced tourism on New Zealand 's economy will be discussed. That is necessary to predict future developments and the fortitude of the impact on industry.
Body
Before the impacts of film-induced tourism on New Zealand can be discussed, an understanding of what Film-induced tourism is and why it exists has to be provided. The origins of the modern tourism form lie in the late 18th century. Ever since the eras of
What is the impact of the Lord of the Rings on New Zealand 's Tourism industry from the release in 2001 till the year 2016?
Date: 04.04.2013
Table of Content
Introduction
During a more relaxed PBL session in a prior module, the tutor presented a safety instructional video from Air New Zealand to the group. In this video the actors were all dressed up as figures from the famous Lord of the Rings movies. Ever since, the author of this proposal confronted himself with the question how exactly New Zealand 's tourism industry is influenced by the aforementioned phenomenon. There already has been quite some research on the movie induced tourism of New Zealand. However, whether it brings lasting economy growth to New Zealand 's tourism industry, is an issue barely covered. Thus, this assignment will attempt to answer the question: What is the impact of the Lord of the Rings on New Zealand 's Tourism industry from the release in 2001 till the year 2016?
First, the paper will begin with defining what film induced tourism is and why it is an option for New Zealand 's tourism industry. This is done to create a basic understanding of the subject. After that the question will be answered how "The Lord of the Rings" is used for marketing purposes and the degree of dependency on this marketing form. In return that will lead to the third item of this paper, the customer satisfaction level of movie tourists. This is also relevant for evaluating the efficiency of the marketing efforts. Lastly the impact of movie-induced tourism on New Zealand 's economy will be discussed. That is necessary to predict future developments and the fortitude of the impact on industry.
Body
Before the impacts of film-induced tourism on New Zealand can be discussed, an understanding of what Film-induced tourism is and why it exists has to be provided. The origins of the modern tourism form lie in the late 18th century. Ever since the eras of
References: - Beeton, S. (2005). Film-induced tourism. Clevedon: Channel View Publications. - Carl , D., Kindon, S., & Smith, K. (2007). Tourists ' Experiences of Film Locations: New Zealand as ‘Middle-Earth’. Geographies: An International Journal of Tourism Space, Place and Environment, 9(1), 49-63. - fast facts. (2013). Tourism New Zealand 's Corporate Website - TNZ - Tourism New Zealand. Retrieved March 31, 2013, from ´http://www.tourismnewzealand.com/sector-marketing/the-hobbit/fast-facts/ - International tourism; number of arrivals in New Zealand. (n.d.). TRADING ECONOMICS. Retrieved March 31, 2013, from http://www.tradingeconomics.com/new-zealand/international-tourism-number-of-arrivals-wb-data.html - MacCannell, D. (1999). The tourist: a new theory of the leisure class. Berkeley: University of California Press. - Ministry of Tourism. (2010). New Zealand tourism forecasts 2010 - 2016. Wellington, NZ: Ministry of Tourism. - Pinchefsky, C. (2012). The Impact (Economic and Otherwise) of Lord of the Rings/The Hobbit on New Zealand. www.forbes.com. Retrieved February 13, 2013, from http://www.forbes.com/sites/carolpinchefsky/2012/12/14/the-impact-economic-and-otherwise-of-lord-of-the-ringsthe-hobbit-on-new-zealand/ - Statistics New Zealand (2012). Tourism Satellite Account: 2012. Wellington: Statistics New Zealand. Retrieved February 13 2013, from: www.stats.govt.nz. - The Hobbit - Tourism New Zealand. (n.d.). Tourism New Zealand 's Corporate Website - TNZ - Tourism New Zealand . Retrieved February 14, 2013, from http://www.tourismnewzealand.com/sector-marketing/the-hobbit/