What Is The Environmental Scan Of Verizon
This paper begins with how Verizon can use environmental scanning to gain a competitive advantage in the marketplace. Then, the paper examines how Verizon can analyze its remote, industry and external operating environments. External environments are the legal, social, economic, and political factors. Communication provider use its resources to provide greater value. Resources are critical to a company’s strategy this helps a company create and sustain an advantage over competitors. Evaluating the company's environment leaders analyze and adapt products and operations (Nordmeyer, n. d.). The process begins with Environmental Scanning.
Environmental Scanning Strategy
Scanning surveys the company's general environment to find changes and incomplete, …show more content…
An important external operating environment for Verizon is marketing. Customers and the economy are in the external operating environment. Customers can release company inside information which may impact the company's marketing. In today's economy the company must market efficiently (Root, n. d.). The global competition in the mobile communication’s market forces the participants to react instantaneously to market shifts. Offering customers more choices, and the ability to upgrade their services and equipment more often is a strategy to keep its current customers and attract new ones. New competition is unlikely because of the size of the global market, and the heavy government regulations imposed in the communication sector. A favorable factor for Verizon is its ability to control its distribution chain. chain of distribution, Verizon enjoys good relations with its suppliers and distributors. The entry of giants like Comcast into the mobile video streaming has created a trend to substitute existing products. Consumers can download movies instead of having to go and buy a Digital Video Disk (DVD) or rent a videotape. To enhance its entertainment media Verizon recently acquired America Online (AOL). With AOL's existing 90 million customers Verizon can now compete with cable companies. But had some concerns, here are three perceptions of how Verizon caused itself long-term damage; the Verizon strike, Verizon showing a lack of respect towards its customers, and Verizon forcing unwanted change (Kagan, 2016, para 1.). Verizon made a strong push to treat its customers better and has benefited from becoming more customer focused. Verizon currently leads its competitors as a more well-rounded provider for individuals and
Environmental Scanning Strategy
Scanning surveys the company's general environment to find changes and incomplete, …show more content…
An important external operating environment for Verizon is marketing. Customers and the economy are in the external operating environment. Customers can release company inside information which may impact the company's marketing. In today's economy the company must market efficiently (Root, n. d.). The global competition in the mobile communication’s market forces the participants to react instantaneously to market shifts. Offering customers more choices, and the ability to upgrade their services and equipment more often is a strategy to keep its current customers and attract new ones. New competition is unlikely because of the size of the global market, and the heavy government regulations imposed in the communication sector. A favorable factor for Verizon is its ability to control its distribution chain. chain of distribution, Verizon enjoys good relations with its suppliers and distributors. The entry of giants like Comcast into the mobile video streaming has created a trend to substitute existing products. Consumers can download movies instead of having to go and buy a Digital Video Disk (DVD) or rent a videotape. To enhance its entertainment media Verizon recently acquired America Online (AOL). With AOL's existing 90 million customers Verizon can now compete with cable companies. But had some concerns, here are three perceptions of how Verizon caused itself long-term damage; the Verizon strike, Verizon showing a lack of respect towards its customers, and Verizon forcing unwanted change (Kagan, 2016, para 1.). Verizon made a strong push to treat its customers better and has benefited from becoming more customer focused. Verizon currently leads its competitors as a more well-rounded provider for individuals and