What Is George Wilson International?
ISM UNIVERSITY OF MANAGEMENT AND ECONOMICS
Wilson International
Case analysis
Prepared by:
Kaunas, 2013
Abstract
The Case study presents situation of Wilson International, international chain of over 100 luxury hotels found mostly in developed countries, which are considered politically stable and present little political risk. Though the case study shows that with possibility of market saturation beginning to rise, George Wilson is considering an opportunity to expand into other markets. He has been approached by a trade representative to build a business hotel in St. Charles, a small and moderately industrialized island in the Caribbean. So the company met a problem how to enter into a new market and how to avoid higher risks associated with the environment and social unrest on the island. By analyzing current situation of Wilson International we have an aim to provide recommendations how to deal with this challenge and entering International Business.
Keywords: International Strategy, Foreign-direct Investment …show more content…
The pre-opening phase of a new hotel is both a big challenge and great opportunity at the same time. It is very important to avoid common mistakes made in the process. The hotel has to generate income, the sooner we start making revenue the quicker we will be able to turn the business equity profitable. First we want to make sure we are in the right town, the right country. In our case we have St Charles, which always enjoyed a brisk tourist trade, and now the country is diversifying its economy into light manufacturing. Time have changed, the country has opened up to international trade and
Wilson International
Case analysis
Prepared by:
Kaunas, 2013
Abstract
The Case study presents situation of Wilson International, international chain of over 100 luxury hotels found mostly in developed countries, which are considered politically stable and present little political risk. Though the case study shows that with possibility of market saturation beginning to rise, George Wilson is considering an opportunity to expand into other markets. He has been approached by a trade representative to build a business hotel in St. Charles, a small and moderately industrialized island in the Caribbean. So the company met a problem how to enter into a new market and how to avoid higher risks associated with the environment and social unrest on the island. By analyzing current situation of Wilson International we have an aim to provide recommendations how to deal with this challenge and entering International Business.
Keywords: International Strategy, Foreign-direct Investment …show more content…
The pre-opening phase of a new hotel is both a big challenge and great opportunity at the same time. It is very important to avoid common mistakes made in the process. The hotel has to generate income, the sooner we start making revenue the quicker we will be able to turn the business equity profitable. First we want to make sure we are in the right town, the right country. In our case we have St Charles, which always enjoyed a brisk tourist trade, and now the country is diversifying its economy into light manufacturing. Time have changed, the country has opened up to international trade and