What Is E-Sonic Has Been A Front-Runner In The Music Industry
Executive Summary For decades, Sonic Records has been a front-runner in the music-industry. To keep up with the changes to go electronically, they will be teaming with an online music store. They went with this decision because of the change in this industry as there is less demand for CDs that are being sold in stores. In order for Sonic to continue to succeed in this industry, the subsidiary needs to be formed. Sonic’s competitors have already been using this method for years now but, Sonic has now chosen to take this step into the Internet sales. ITunes is an industry that is on top of the times and can be a downfall for E-Sonic as they are behind. However, E-Sonic is an Internet based business which will have no issues going global.
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E-Sonic’s biggest competitor will be iTunes because everyone is familiar with Apple and their name is known globally. This business has the same aims as E-Sonic. Pandora would be another top competitor as they offer a free service because it is paid for by advertisements and the customers have an option to pay to skip those advertisements. Also, Sirius XM is an Internet radio that is available to customers which can be added to a vehicle in replacing CDs. Sirius is another well-known …show more content…
The requirements from all involved are high, there needs to be a lot of strategic planning and successful publicizing. The management team will need to communicate and focus on some of the high-tech add-ons along with the online positions that they did not have before. By familiarizing the functional capabilities of E-Sonic will show to be the step they need to be successful. By evaluating the departments of the engineers, human resources, and developers will place them in the direction the company wants to go. The management team have an objective which are downloads and the ability to purchase music online. The online retailer competition will be extreme and is why it is important to have a reward that reflects the skills of the individual that is needed for this business. There’s a saying, “you get what you pay for.” E-Sonic will need to have a team of talented employees and ensure they retain them as this should be a part of their reward
E-Sonic’s biggest competitor will be iTunes because everyone is familiar with Apple and their name is known globally. This business has the same aims as E-Sonic. Pandora would be another top competitor as they offer a free service because it is paid for by advertisements and the customers have an option to pay to skip those advertisements. Also, Sirius XM is an Internet radio that is available to customers which can be added to a vehicle in replacing CDs. Sirius is another well-known …show more content…
The requirements from all involved are high, there needs to be a lot of strategic planning and successful publicizing. The management team will need to communicate and focus on some of the high-tech add-ons along with the online positions that they did not have before. By familiarizing the functional capabilities of E-Sonic will show to be the step they need to be successful. By evaluating the departments of the engineers, human resources, and developers will place them in the direction the company wants to go. The management team have an objective which are downloads and the ability to purchase music online. The online retailer competition will be extreme and is why it is important to have a reward that reflects the skills of the individual that is needed for this business. There’s a saying, “you get what you pay for.” E-Sonic will need to have a team of talented employees and ensure they retain them as this should be a part of their reward