What Is Costco's Business Model
Costco is the largest membership-only warehouse club in the United State. Costco was founded by Jim Sinegal and Jeffery Brotman in Seattle, WA in 1983. Costco has 680 stores in total. Costco keeps increasing its product categories and services in the recent few years. In the past, the store was focus on selling the bulk- packaged products. Costco ‘s mission is “to continentally provide members with quality goods and services at the lowest possible prices”, therefore the mission reflects on its business model and business strategies. Costco has its own private brand: Kirkland Signature, which provides great and wide product lines with lower price. The main competitors for Costco in the United State are Sam’s club and BJ’s Wholesale Club.