What Is Bauman's Theory Perpetuate Repressed?
INTRODUCTION
- Introduce main aspects to be discussed in essay (new divides caused by consumption)
MAIN BODY
1st Social Division: Bauman’s theory
- Introduce repressed (who, why)
- Introduce seduced (who, why)
- Counter argument (Bauman’s simplified theory)
2nd Social Division: zero-sum/positive-sum, Dennis Wrong
- The High Street (decline) against large retail parks (thriving)
- Zero-sum game (supermarket power for personal benefit) (Tescopoly Alliance)
- Positive-sum game (supermarket power for everyone’s benefit) (pro-supermarket lobby)
CONCLUSION
- exploring concepts covered in essay (relating them to other theories)
- consumption important defining factor in current society but not simple or equal
- society constantly making and repairing itself
Outline the claim that consumption creates new social divisions. …show more content…
Bauman claims that consumption has created new social divisions, the seduced and the repressed. He believes we live in a society that relies on the ability to express one's status in the form of material goods and services, but the possibility that one has to access these is exactly what separates the two groups. Bauman refers to the seduced as those who, because of their financial and social circumstances, are more able to consume effectively, for example those with more disposable income. In recently collected data by the ONS we can see that an average household spends more on re-creation and luxuries than it does on essentials (Source: ONS, 2008), (Hetherington, 2009, p. 24). This shows that people are interested in shopping for luxury and therefore seduced into the trappings of a consumer lifestyle that, as Bauman states, creates belonging, acceptance and membership within
- Introduce main aspects to be discussed in essay (new divides caused by consumption)
MAIN BODY
1st Social Division: Bauman’s theory
- Introduce repressed (who, why)
- Introduce seduced (who, why)
- Counter argument (Bauman’s simplified theory)
2nd Social Division: zero-sum/positive-sum, Dennis Wrong
- The High Street (decline) against large retail parks (thriving)
- Zero-sum game (supermarket power for personal benefit) (Tescopoly Alliance)
- Positive-sum game (supermarket power for everyone’s benefit) (pro-supermarket lobby)
CONCLUSION
- exploring concepts covered in essay (relating them to other theories)
- consumption important defining factor in current society but not simple or equal
- society constantly making and repairing itself
Outline the claim that consumption creates new social divisions. …show more content…
Bauman claims that consumption has created new social divisions, the seduced and the repressed. He believes we live in a society that relies on the ability to express one's status in the form of material goods and services, but the possibility that one has to access these is exactly what separates the two groups. Bauman refers to the seduced as those who, because of their financial and social circumstances, are more able to consume effectively, for example those with more disposable income. In recently collected data by the ONS we can see that an average household spends more on re-creation and luxuries than it does on essentials (Source: ONS, 2008), (Hetherington, 2009, p. 24). This shows that people are interested in shopping for luxury and therefore seduced into the trappings of a consumer lifestyle that, as Bauman states, creates belonging, acceptance and membership within