In present era the media and the advertisers are portraying and delivering a negative impact to our culture. For example the ads of Axe Body Spray. Axe body spray is product of the Unilever. Axe body spray leads the target consumer to believe that by using this product he will be more popular and attractive among the women. So axe straight forwardly portrays and deliver the message that if men going to use this product then women would be willing to do anything for them if they need. This product appeals only to male gender but in the advertisements it is portrayed that the women get attracted easily towards men if they will use this and it also deliver a message that women are a sex objects only.
In present era the media and the advertisers are portraying and delivering a negative impact to our culture. For example the ads of Axe Body Spray. Axe body spray is product of the Unilever. Axe body spray leads the target consumer to believe that by using this product he will be more popular and attractive among the women. So axe straight forwardly portrays and deliver the message that if men going to use this product then women would be willing to do anything for them if they need. This product appeals only to male gender but in the advertisements it is portrayed that the women get attracted easily towards men if they will use this and it also deliver a message that women are a sex objects only.