Introduction The main objective of this report is to determine the viability of retaining chili as an item on Wendy?s menu in terms of its costing and profitability. Our detailed analysis and discussion are found under the headings, ?Dollars and Sense? (page 8 ) and ?The Case for Chili? (page 12 ). We have also included discussions on Wendy?s attributes, ?The Wendy?s Edge?( page 4), why Wendy?s had to broaden its menu ?Menu Unlimited?, (page 6 ), the unique success of Wendy?s drive thru, ?Driving Ahead?, (page 7), a look at how Wendy?s could have better managed the difficult 80s, ?What Could Have Been??,(page 13) and a glimpse into the future of Wendy?s, ?Looking Ahead?,( page 14).
The Wendy?s Edge ?Great chefs are not made ? they are born.? David Thomas, the founder of