Wendy Citrarasa
PT. WENDY CITRARASA
Alexandre Richard
Arief Putratama Said
Ryandiaz
ACCOUNTING - 4
[pic]
Campus BSD - City
Bumi Serpong Damai - 15321
Island of Java – Indonesia
June 2011
ACKNOWLEDGEMENTS
First of all, we would like to thank God Almighty for His blessing during the process from the start until the end of the interview at PT. Wendy Citrarasa.
Our group would also like to thank PT. Wendy Citrarasa, who managed to spare us some time for the interview and provide resources in order to finish the project. Especially to Mr. Ipeng Widjojo, the owner of Wendy’s for this opportunity. The knowledge came from this project has been a great opportunity on a real business example on a corporate marketing.
Author also thank to Mr. Bernadus Agus Finardi (Swiss German University Marketing lecturer) for his assitance towards the project.
In the end, we would like to apologize if there is any unintentional mistakes. It is our deepest expectation that this project paper may broaden up the knowledge of the readers and we appreciate any feedbacks. Thank you.
BSD City, 2011
abstract
PT. WENDY CITRARASA
this paper are a compilation of what the student had learn during in class session with Mr. Bernardus Agus Finardi, and the interview with Mr. Ipeng Widjojo as the Head of PT.Wendy Citrarasa.
The purpose of this paper is to make student able to understand more about marketing theory, and the marketing behind PT. Wendy Citrarasa. The interview was held on 26th may 2011 by Mr. Ipeng Widjojo himself.
This project is expected to be submitted on 10th june 2011. The group are expected to anlyze the real case in indonesia from the perspective of Customer Driven Marketing Strategy.
The extends of the topic includes some chapter in the Principle of Marketing book which are Company General Overview, Marketing Environment and Analysis, Marketing Strategy, Marketing
Alexandre Richard
Arief Putratama Said
Ryandiaz
ACCOUNTING - 4
[pic]
Campus BSD - City
Bumi Serpong Damai - 15321
Island of Java – Indonesia
June 2011
ACKNOWLEDGEMENTS
First of all, we would like to thank God Almighty for His blessing during the process from the start until the end of the interview at PT. Wendy Citrarasa.
Our group would also like to thank PT. Wendy Citrarasa, who managed to spare us some time for the interview and provide resources in order to finish the project. Especially to Mr. Ipeng Widjojo, the owner of Wendy’s for this opportunity. The knowledge came from this project has been a great opportunity on a real business example on a corporate marketing.
Author also thank to Mr. Bernadus Agus Finardi (Swiss German University Marketing lecturer) for his assitance towards the project.
In the end, we would like to apologize if there is any unintentional mistakes. It is our deepest expectation that this project paper may broaden up the knowledge of the readers and we appreciate any feedbacks. Thank you.
BSD City, 2011
abstract
PT. WENDY CITRARASA
this paper are a compilation of what the student had learn during in class session with Mr. Bernardus Agus Finardi, and the interview with Mr. Ipeng Widjojo as the Head of PT.Wendy Citrarasa.
The purpose of this paper is to make student able to understand more about marketing theory, and the marketing behind PT. Wendy Citrarasa. The interview was held on 26th may 2011 by Mr. Ipeng Widjojo himself.
This project is expected to be submitted on 10th june 2011. The group are expected to anlyze the real case in indonesia from the perspective of Customer Driven Marketing Strategy.
The extends of the topic includes some chapter in the Principle of Marketing book which are Company General Overview, Marketing Environment and Analysis, Marketing Strategy, Marketing
References: Kotler, Philip, & Gary Armstrong. 2009. Principles of Marketing. 12th Edition.