Preview

Weight Watchers Swot Analysis

Powerful Essays
Open Document
Open Document
1656 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Weight Watchers Swot Analysis
Strengths * Brand Recognition * Patented Points Program * Science Based Approach/Clinically Proven Results * Multiple Support Options * History of successful Weight Loss * Multiple Payment Options * Flexible Meal Plans * Face to Face Support Groups * Located in 30 Countries and on the Web | Weaknesses * Slow Weight Loss * Costly over time * Successful weight loss is not typical | Opportunities * Science Driven approach can be a Medical Model * Affiliation with the Department of Education * Affiliations with Fitness Centers * Meeting the growing weight loss needs around the world | Threats * Strong Competition * Competitors new products and innovation * Surgical Procedures offering quick weight loss | Weight Watchers International is a Weight Loss Business that utilizes the philosophy of a Science-driven approach to help participants, also known as members, lose weight by forming helpful habits, eating smarter, getting more exercise and providing support. They target consumers who want to manage their weight through weight loss or weight maintenance. Their vision is to ensure Member satisfaction and retention by making Members feel cared for, well informed, part of the group and motivated to succeed. Weight Watchers has been around for 50 years and has developed their brand of providing weight loss services and products that make them a leading weight management service globally. The patented points program is based on a formula calculating the protein, carbohydrates, fat and dietary fiber content developed with consultation from a Scientific Advisory board. Each food is assigned a points value that reflects how the body breaks down food and converts it into energy. This Board is made up of world renowned medical experts to ensure that its weight loss plan is based on the most current scientific expertise. (Weight Watchers International) The Good Health Guidelines utilized


References: The Associated Press. (2006, May 28). Poll: Americans like instant gratification. USA Today. Fox News Latino. (2012, September 18). Obesity in America: Can it Get Much Wors? Yes, Advocacy Group Says. http: //latino.foxnews.com/latino/health Frazier, K Grain Foods Foundation. (2012, May 15). The Key to a Healthy Body: Eating Right & Moving More. Retrieved from http://www.sixservings.org NutriSystem: Lose weight with meals conveniently delivered to your home Sugar, J. (2011, August 29). How Much One Month of WEight Loss Costs. Retrieved from http://www.fitsugar.com/Weight-Loss-Program-Cost-Comparison USDA USDA. (2013, March 7). Dietary Guidelines for Americans. Retrieved from http://www.cnpp.usda.gov/dietaryguidelines.htm Weight Watchers International
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Weight Watchers Research Paper
    • 3838 Words
    • 16 Pages

    Weight Watchers Research Paper

    Weight Watchers has over 45 years of experience helping millions of people lose weight through the use of sensible and sustainable food plans. The company holds over 50,000 weekly meetings worldwide where about 1.5 million members receive group support, learn about healthy eating patterns, behavior modification, and physical activity. The company also offers self-help products, cook books, and CD-ROMS which gives information on Weight Watcher’s guidance on weight loss and weight loss plans in addition to snacks, food, and magazines (Vignali,…

    • 3838 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Better Essays

    T Richards HW205 Final Project
    • 2247 Words
    • 7 Pages

    T Richards HW205 Final Project

    During the past 20 years, there has been a dramatic increase in obesity in the United States and rates remain high. Obesity-related conditions include heart disease, stroke, type 2 diabetes and certain types of cancer, some of the leading causes of preventable death. James O. Hill, PhD, director of the Center for Human Nutrition at the University of Colorado Health Sciences Center, agrees. He attests that at the rate we're going, obesity-related diabetes alone "will break the bank of our healthcare system." The CDC reports that in the United States, more than one-third of U.S. adults (35.7%) and approximately 17% (or 12.5 million) of children and adolescents aged 2—19 years are obese. Clearly this is an epidemic that proves to be harder to stop than one would think. Most unhealthy behaviors are easier to remedy than others. We know that smoking causes cancer, and therefore, the easiest way to avert that cancer is to not smoke. However, we cannot simply stop eating. People rely more and more on processed foods and fast food in their day-to-day life, or they are not eating as much processed food, but are maybe eating the wrong foods. If people ate a proper diet and exercised more, they would improve the function of their bodies and become healthier, but for some people this seems to be a problem. But many people are looking for an easier way to lose weight.…

    • 2247 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Jenny Craig's Diet Program
    • 864 Words
    • 4 Pages

    Jenny Craig's Diet Program

    Jenny Craig has been around since the 80’s. The weight management program caters to adolescence, women, men, people with diabetes and seniors. The program combines nutrition and physical activity with counseling to assist consumers to change their lifestyles and eating habits. The main goal is to have the client reach their desired weight, once reached; they will not have to rely on Jenny Craig’s packaged food, planned menus, or consultations to maintain a healthy lifestyle. Jenny Craig offers multiple selections on their prepackaged meal plans. On www.jennycraig.com , you may view their menu selection and choose which items you would like to bring home for the week. The program is easy to follow because it maps out what you should eat in one day. You have scheduled times throughout the day to eat your meals and snacks. Once the client’s goal has been reached, the client transitions into a Maintenance support plan. The client gets access to an online support tool which includes Progress tracker, menu planner and recipes to help assist clients keep on track with their diet. The client should be able to maintain their weight goal because they have been consulted with a new style of living, menu, and recipes so that they can cook healthier foods at home.…

    • 864 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Windshield Survey: Theory And Practice
    • 1148 Words
    • 5 Pages

    Windshield Survey: Theory And Practice

    Health complications are a concern in this population related to obesity. It is not clear why this community has a high rate of obesity as this community has a large population of educated blue-collar worker, which does not fit the typical population of obesity. Obesity in the country is on a rise, and this may be related to the lack of education on healthy eating habits and influences in the media with ads and commercials from food vendors. Education is important to this population and assisting them with alternative options. A nursing intervention would be to implement a group meeting within the community for obesity education. During these meetings discussions on different weight loss methods, complications associated with obesity, diet suggestions, and increase physical activity options would be helpful. Several partnerships may be made with this community such as Weight Watchers. Holding meetings in the borough hall with this weight loss group within the town will encourage the community to be involved because it is brought to them. These interventions will have a positive effect on the community to help reduce the incidence of obesity among…

    • 1148 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    ChastityShelton HA415 Unit 3 Assignment Chas
    • 668 Words
    • 2 Pages

    ChastityShelton HA415 Unit 3 Assignment Chas

    Over the past couple of decades, the United States adult population has become much heavier. Since 1987 through 2007, the adult population of obese or overweight people increased from 44 percent to 63 percent. This being said almost two-thirds of our adult population now falls into either the obese or overweight category. With this major increase in adults being obese or overweight is causing a major health challenge. These kinds of issues can cause many serious health illnesses, such as diabetes, hypertension, and heart disease. Direct medical spending on diagnosis and treatment of these illnesses are likely to increase with the rising obesity levels.…

    • 668 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Sci 241 Final Personal Nutrition Plan
    • 1585 Words
    • 7 Pages

    Sci 241 Final Personal Nutrition Plan

    For as long as I can remember, I have always had some sort of struggle with my weight. When I was younger, I was a top ranked gymnast and it was extremely important for me to maintain a low, yet healthy weight. I managed to be successful with that for years up until the time that I got severely injured ultimately forcing me to quit competing. Upon quitting gymnastics, I hit puberty, my body drastically changed, and access weight has been an issue ever since. The birth of my two children has not helped my struggle with weight as I had gained 40 pounds with each pregnancy. As you can see, my outstanding weight issue is what will be discussed in this paper.…

    • 1585 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Lose Weight Misconceptions
    • 1535 Words
    • 7 Pages

    Lose Weight Misconceptions

    People are always trying to lose weight: “Americans spend upwards of 60 billion dollars annually to lose weight”. Most weight loss tactics usually involve some type of quick way to shed those extra pounds such as diet foods, starvation, diet pills, supplements, eliminating certain foods, detoxes, etc. This list of ways to lose weight can go on and on, and they come with many different beliefs and misconceptions. People who lose weight in this manner have a tendency to gain the weight back, and often gain even more weight than when they started. Most of these ideas and plans to lose weight are only glorified advertisements to make losing weight look simple and easy, leading to many misconceptions to losing weight.…

    • 1535 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Evidence Based Practice
    • 1300 Words
    • 6 Pages

    Evidence Based Practice

    Katan, M. B. (2009). Weight-loss diets for the prevention and treatment of obesity. New England Journal of Medicine, 360(9),…

    • 1300 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Obesity Epidemic Research Paper
    • 1377 Words
    • 6 Pages

    Obesity Epidemic Research Paper

    48 obese and low income families with 52 obese children were selected as participants. Along with guidance from nutritionists and provided fitness facilities, the families were also given incentives to lose weight. If they reported to weekly in person sessions, they were rewarded with $25 gift cards (Cluss 4). If also in that same week they tracked their caloric intake, they were given an additional $10 gift card (Cluss 4). Similar to the European study, the results were highly successful and showed that when money is no longer a factor, the families respond similar to any other test group (Cluss 5). The results also showed decreases in overall BMI as well as type to diabetes. This particular study proves that if these methods are more readily accessible, the results could be very successful. However, this research represented a controlled environment in which the average American could not achieve…

    • 1377 Words
    • 6 Pages
    Good Essays
    Read More
  • Best Essays

    Obesity in America
    • 2298 Words
    • 66 Pages

    Obesity in America

    Health care organizations in partnership with government agencies admit that the obesity epidemic in America is out of control and requires intervention to address causes for obesity, and solutions to correct this problem. The obesity epidemic in America raises health concerns for citizens suffering from obesity because unhealthy body weight causes other health problems. Health care providers believe that community and environmental factors causes people to eat unhealthy foods, which place those individuals at risk for chronic health conditions. Many people believe that “Obesity is almost always due to a combination of genetic predisposition, lifestyle, and environment” (Arial, Newell, Silvey, & Zlot, 2007, p. 1). Health problems associated with obesity include high blood pressure, stroke, diabetes, heart disease, depression, asthma, and high cholesterol. The consequences of obesity lead to chronic health conditions, and premature death, which reduces the quality of life for some obese people. The media, health care providers, and the government awareness actions raise attention to the epidemic by informing the public of obesity problems via television, e-mail, and billboard advertisements. Health care providers offer health/wellness programs to encourage parents to join the battle against childhood obesity, adult obesity. The design of intervention exists to eliminate and resolve problems, however; “The intensity of interventions required to treat obesity is likely to vary among individuals” (Arial, Newell, Silvey, & Zlot, 2007, p. 1).…

    • 2298 Words
    • 66 Pages
    Best Essays
    Read More
  • Better Essays

    Obesity in America
    • 1811 Words
    • 8 Pages

    Obesity in America

    In todays’ society, especially in America, obesity has become an epidemic of all sorts. In every state in the U.S., at least 20% of the population is obese. More and more people are dying due to heart related problems, and more people are becoming ok with being “big boned”. This is a huge problem for all of America and is becoming increasingly worse.…

    • 1811 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    The American Obesity Epidemic
    • 2237 Words
    • 9 Pages

    The American Obesity Epidemic

    Obesity in America is on the rise now, with 72-million people contributing to this new “epidemic.” People need to start taking care of their bodies or they could possibly lose their lives to the leading cause of death in America—heart disease. Believe it or not, this epidemic isn’t just effecting the human population. Twenty-five percent of cats and dogs are now heavier than they should be. With excess weight usually comes many kinds of physiological, behavioral, social, environmental and economic problems. Childhood obesity rates have nearly tripled since the 1980’s, and current research shows that almost one-third of children over two years of age are already overweight or obese ("Obesity In America: What 's Driving The Epidemic."). To put a stop to this epidemic, we need a solution that goes far beyond simply eating less. This obesity epidemic is responsible for more than one hundred sixty-thousand additional deaths each year in America now. Currently, 72% of men and 63% of women are overweight (White).…

    • 2237 Words
    • 9 Pages
    Better Essays
    Read More
  • Good Essays

    Weight Loss Programs
    • 1082 Words
    • 5 Pages

    Weight Loss Programs

    The purpose of Weight Watchers is to help their clients lose weight. They have a combination of diet tools and techniques are effective and simple to put into practice. Every single effective tool is provided in the Weight Watchers Point List. These tools helps the clients lose weight by having the ability to make better food decisions, simply and easily…

    • 1082 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Fad Diets Don't Work Essay Example
    • 377 Words
    • 2 Pages

    Fad Diets Don't Work Essay Example

    Weight loss is much simpler than it seems, it can be summarized within a sentence “If you eat too much you gain weight, if you eat too less you lose weight, if you have a balanced diet and exercise regularly you stay healthy”. Some people just don’t get it; they think that by following fad diets or so-called new improved ways you can lose weight easy and fast. But the fact is that these fad diets create more problems than they solve.…

    • 377 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    The Right Way to Lose Weight
    • 517 Words
    • 3 Pages

    The Right Way to Lose Weight

    The percentage of overweight Americans has increased steadily over the last 20 years. Fad diets and magic pills are everywhere, from television infomercials to kiosks in the local mall. Everyone is talking weight loss. Of course, if these quick fixes worked, the United States would not be the land of the free and the home of the fat. Weight loss is not effortless and it does not happen overnight. Healthy and successful weight loss requires a balanced, committed approach that includes nutrition, exercise, and emotional support.…

    • 517 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics