Week 3 SWOT Analysis Group C
Modell’s Sporting Goods
Melba Grant, Alison, and Amanda
DeVry College
Group C
Organization Name: Modell’s Sporting Goods
Section I: Description: Write a brief company history, including a mission statement if available.
Modell 's Sporting Goods is the country 's oldest, family-owned, and operated, merchant of sporting goods, sporting attire, menswear, and brand name athletic footwear. Morris A Modell founded Modell’s Sporting Goods as a single store in 1889 in Manhattan making it possibly the third oldest sporting goods store in North America. Modell 's approach as "Your Hometown Sporting Goods Store" through local specific contributions, community relationships, and curriculums such as Team Weeks, which supports neighboring schools, leagues, and non-profit organizations has made it a very profitable establishment through the years. Modell 's #1 mission statement is "Listen, Respect, and Respond" to the needs of their customers, associates, and vendors. (Wikipedia, 2014)
Modell’s mission is to satisfy the unique needs of the communities we serve, inspiring sporting participation, and celebrating the achievements of local teams and athletes. We accomplish this through sport specific merchandising, targeted assortments, an engaging, authentic store experience, and a commitment to quality and value. We deliver on this mission because we listen, respect, and respond to our valued associates, customers, and vendors. (Modell 's Sporting Goods, 2014)
Section II: Thoroughly explain at least two major strengths and two major weaknesses (review Chapter 8) of the organization. Make sure to include absolute or comparative advantages
Strength-1: Longevity
To become a forerunner in the industry as a business establishment, it is must ascertain the weaknesses and threats and using strength and opportunities it can continue to exist in the industry.
Modell’s has been in existence for over 50 years and is a family business; this longevity is a major strength as it
Melba Grant, Alison, and Amanda
DeVry College
Group C
Organization Name: Modell’s Sporting Goods
Section I: Description: Write a brief company history, including a mission statement if available.
Modell 's Sporting Goods is the country 's oldest, family-owned, and operated, merchant of sporting goods, sporting attire, menswear, and brand name athletic footwear. Morris A Modell founded Modell’s Sporting Goods as a single store in 1889 in Manhattan making it possibly the third oldest sporting goods store in North America. Modell 's approach as "Your Hometown Sporting Goods Store" through local specific contributions, community relationships, and curriculums such as Team Weeks, which supports neighboring schools, leagues, and non-profit organizations has made it a very profitable establishment through the years. Modell 's #1 mission statement is "Listen, Respect, and Respond" to the needs of their customers, associates, and vendors. (Wikipedia, 2014)
Modell’s mission is to satisfy the unique needs of the communities we serve, inspiring sporting participation, and celebrating the achievements of local teams and athletes. We accomplish this through sport specific merchandising, targeted assortments, an engaging, authentic store experience, and a commitment to quality and value. We deliver on this mission because we listen, respect, and respond to our valued associates, customers, and vendors. (Modell 's Sporting Goods, 2014)
Section II: Thoroughly explain at least two major strengths and two major weaknesses (review Chapter 8) of the organization. Make sure to include absolute or comparative advantages
Strength-1: Longevity
To become a forerunner in the industry as a business establishment, it is must ascertain the weaknesses and threats and using strength and opportunities it can continue to exist in the industry.
Modell’s has been in existence for over 50 years and is a family business; this longevity is a major strength as it
References: Atletic Business. (2014, November 13). Retrieved from http://www.athleticbusiness.com/Fitness-Training/on-site-corporate-fitness-facilities-give-companies-competitive-edge.html E-commerce. (2014, Novemember 13). Retrieved from http://ecommerce.about.com/od/eCommerce-Basics/tp/Advantages-Of-Ecommerce.htm Modell 's Sporting Goods. (2014, November 13). Retrieved from http://www.modells.com/category/customer+service.do Wikipedia. (2014, November). Retrieved from http://en.wikipedia.org/wiki/Modell%27s Dealtry, T. (1992). Dynamic SWOT analysis: Developer 's guide: When looking to the future look for the opportunities and threats and consider your strengths and weaknesses. Birmingham (Prince 's Corner, Harborne Park Road, Harborne, Birmingham. B17 0DE): Dynamic SWOT Associates. Fine, L. (2009). The SWOT analysis: Using your strength to overcome weaknesses, using opportunities to overcome threats. S.l.: Kick It. Jenster, P., & Hussey, D. (2001). Company analysis: Determining strategic capability. Chichester: Wiley. Ratnasingam, P. (2006). SWOT analysis for B2C e-commerce the case of Amazon.com. Hershey, PA: Idea Group Pub. Rosenthal, R. (2002). Changing the company for customer relationship management.