week 3 External and Internal Environmental Analysis
External and Internal Environmental Analysis
Amy Nguyen
STR581
December 22, 2014
External and Internal Environmental Analysis
Both external and internal environmental analyses are very important process for any company’s strategy plan. To find out which way compete competitor and be successful, every organization needs to review both of these environments enables the company. Through this planning an organization may identify the weakness and strengths of its. Apple Inc. was first launched into the technology market as a computer company. In 1976, Steve Jobs and Steve Wozniak launched Apple Inc. with the mission of reaching a diverse community globally to market its products. Since that time, there have been changes in the external environment of the company that has an impact on the decisions the organization makes. Apple Inc. has implemented frameworks to assess its external and internal environment. The company has identifies the specific domains that affect the operations of the company from the outside. These forces of the organization enable the operations of the company to be influenced.
Apple Inc. considers the global market to be of high importance. Globalization is becoming a criterion for large organizations to excel above their competition. Apple Inc. needs managers and executives proactively understanding that if the company is not globalizing it can leave them behind of the competition. This can be a tough challenge for Apple because many U.S. companies have not been successful capturing many global markets. Apple never thought about capitalizing on its digital future globally until they made a change in their strategy. Apple had to realize just how much influence it would make by expanding its products and service to a global level. It would help to increase their visibility and marketability worldwide. Because of the rise in revenue and the need to go international, specifically in Japan, Apple created a strategic plan to go forward in the
Amy Nguyen
STR581
December 22, 2014
External and Internal Environmental Analysis
Both external and internal environmental analyses are very important process for any company’s strategy plan. To find out which way compete competitor and be successful, every organization needs to review both of these environments enables the company. Through this planning an organization may identify the weakness and strengths of its. Apple Inc. was first launched into the technology market as a computer company. In 1976, Steve Jobs and Steve Wozniak launched Apple Inc. with the mission of reaching a diverse community globally to market its products. Since that time, there have been changes in the external environment of the company that has an impact on the decisions the organization makes. Apple Inc. has implemented frameworks to assess its external and internal environment. The company has identifies the specific domains that affect the operations of the company from the outside. These forces of the organization enable the operations of the company to be influenced.
Apple Inc. considers the global market to be of high importance. Globalization is becoming a criterion for large organizations to excel above their competition. Apple Inc. needs managers and executives proactively understanding that if the company is not globalizing it can leave them behind of the competition. This can be a tough challenge for Apple because many U.S. companies have not been successful capturing many global markets. Apple never thought about capitalizing on its digital future globally until they made a change in their strategy. Apple had to realize just how much influence it would make by expanding its products and service to a global level. It would help to increase their visibility and marketability worldwide. Because of the rise in revenue and the need to go international, specifically in Japan, Apple created a strategic plan to go forward in the
References: Apple. (2012). Retrieved from http://www.apple.com Apple (2012) http://www.apple.com/environment/ Apple Reports Third Quarter Results. (2012). Retrieved from River, NJ: Pearson Prentice Hall. History of Apple Inc. (2012). Retrieved from ttp://en.wikipedia.org/wiki/History_of_Apple_Inc Pearce II, J. A., & Robinson, J. R. (2011). Strategic management: Formulation, Implementation, and Control (12 'th ed.). New York: McGraw-Hill Irwin.