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week 2 media convergence
University of Phoenix Material
Media Convergence Worksheet
Write brief 250- to 300-word answers to each of the following:

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What is meant by the term media convergence with regard to technology, and how has it affected everyday life?
What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. Prime example of this is books, newspapers, and magazines; all of these can be found on the internet using smartphones, laptops, computers, and tablets. All books, newspapers, and magazines can be found places like amazon, ebay, or even on a specific website such as The New York Times. In the past the lines between media with the TV, radio, and newspapers where clear as day. Now with the internet and all of the ways one can access the internet, the methods have recently became blurred. Today you can log on to a local news website and get up to date information on what is going on. Example of this would be last weekend’s top story in celebrity news of Paul Walkers deadly accident. It was all over the internet media as soon as it was confirmed, Facebook, Twitter, Instagram etc. were all hot spots to this news, not to mention websites like TMZ.
How media converges regarding technology affected everyday life it has made getting news a lot easier. Instead of waiting for the next news broadcast, you can log on to the news website and get your update in real time. The waiting to hear information that is important to you is your house hold is the thing of the past. Merging the new and the old ways of receiving media is only going to get better and faster.( The Editors of the Encyclopedia Britannica, 2013)
What is meant by the term media convergence with regard to business, and how has it affected everyday life?
Media convergence brings together computing, communications, and content. Also known as the three C’s. The two primary levels that convergence has occurred are
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