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Week 1 Madonna Case

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Week 1 Madonna Case
Week 1 Madonna Case Analysis

For Madonna, her challenge will be navigating the shifting business paradigm she acknowledged (Grant, 2013, p.444) to continue to generate value into the future in the context of her own mortality. The solution for this challenge will be a growth options strategy with an emergent focus (Grant, 2013, pp. 22, 53) driven by capitalizing on her large body of work and iconic global brand for long term success.
Synopsis of the Case
Throughout her career, Madonna effectively recognized industry trends and their impact on her business model (Grant, 2013, p. 443). In achieving this balance between artistic production and the creation of business value, Madonna sold 300 million records worldwide (Prieto-Arranz, …show more content…
G., & Edgett, S. J. (2010, May-June). Developing a product innovation and technology strategy for your business; a framework for developing a product innovation strategy includes defining innovation goals and objectives, selecting strategic areanas, developing a strategic map. Research-Technology Management, 53(3), 1-14. Retrieved from http://bi.galegroup.com.pegleg.park.edu/essentials/article/GALE%7CA226046919/543bd1d051d1a16532a7d7f9103be4d7?u=morenetpark
Foster, R. J. (2007). The Work of the New Economy: Consumers, Brands and Value Creation. Cultural Anthroplogy, 707-731. doi:10.1525/can.2007.22.4.707
Grant, R. M. (2013). Contemporary Strategy Analysis, 8th Edition. West Sussex, United Kingdom: John Wiley & Sons Ltd.
Klinger, B. (2010). Contraband cinema: piracy, Titanic, and Central Asia. Cinema Journal, 49(2), 1-17. Retrieved from http://bi.galegroup.com.pegleg.park.edu/essentials/article/GALE%7CA221432373/94d63b97345e1ab4c33aabf95f2dbf3f?u=morenetpark
Moore, K. L. (2011, Nov-Dec). The Emergent Way: how to achieve meaningful growth in an era of flat growth. Ivey Business Journal Reprints, 1-5. Retrieved from
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