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WEAKNESSES

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WEAKNESSES
WEAKNESSES

One of their weaknesses is: Not all the variants of Nescafe 3 in 1 are always available in one place. Another thing is that, Health conscious people tend to avoid coffee because of its caffeine content. The health benefits that you can get from coffee are also not highlighted. Added to this, they also have to pay a lot of sales and in indirect taxes. They also have a price point portfolio system.

Sources:

http://www.slideshare.net/sadiquislam/term-report-marketing http://www.slideshare.net/minie747/marketing-ppt-x http://talkfinanceonline.com/swot-analysis-of-nescafe/
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