We Googled You
"We Googled You"
Case Analysis Facts: Fred is the CEO of Hathaway Jones
Fred planned to expand Hathaway Jones into China (Beijing, Guangzhou, and the flagship in Shanghai)
Hathaway Jones has fallen on hard times
Hathaway Jones products were expensive and lacked flair
Fred's old roommate is John Brewster
John Brewster is Mimi Brewster's father
Mimi was 29 years old (not quite 30)
Mimi grew up in China
Mimi spoke both Mandarin and a local Chinese dialect
Mimi majored in modern Chinese history and graduated cum laude at Berkeley
Mimi worked at a management consultancy right out of college
Mimi graduated from Stanford with an MBA
Mimi was recruited by Eleanor Gaston, the largest clothing, shoes, and accessories company in the United States right after graduating from Stanford.
Mimi was looking for some general management experience, preferably in a fast growing market like China
Mimi was very confident she would be a player at Hathaway Jones
Mimi was described by employers to be aggressively creative, original, opinionated, and a risk taker
Mimi's mother was a fashion photographer in China
Virginia Flanders is the vice president of human resources and a lifer at Hathaway Jones
Flanders was not invited in Fred's inner circle
Flanders considered Mimi to be a bit brash for Hathaway Jones
Flanders practice was to Google applicants and scan the first 11 pages for information
Flanders found that Mimi had been the leader of a nonviolent but vocal protest group that helped mobilize campaigns against the World Trade Organization.
Information on the Internet remains forever Issues: Whether to hire or not to hire Mimi
What role did Mimi really play in the WTO protest
Is Mimi the right candidate for the position
Does Mimi fit the position for a place in Hathaway Jones at all
Can Fred and Mimi separate personal and professional lives
Can Mimi's past political views be forgiven/forgotten enough not to make a major impact on the Chinese
Case Analysis Facts: Fred is the CEO of Hathaway Jones
Fred planned to expand Hathaway Jones into China (Beijing, Guangzhou, and the flagship in Shanghai)
Hathaway Jones has fallen on hard times
Hathaway Jones products were expensive and lacked flair
Fred's old roommate is John Brewster
John Brewster is Mimi Brewster's father
Mimi was 29 years old (not quite 30)
Mimi grew up in China
Mimi spoke both Mandarin and a local Chinese dialect
Mimi majored in modern Chinese history and graduated cum laude at Berkeley
Mimi worked at a management consultancy right out of college
Mimi graduated from Stanford with an MBA
Mimi was recruited by Eleanor Gaston, the largest clothing, shoes, and accessories company in the United States right after graduating from Stanford.
Mimi was looking for some general management experience, preferably in a fast growing market like China
Mimi was very confident she would be a player at Hathaway Jones
Mimi was described by employers to be aggressively creative, original, opinionated, and a risk taker
Mimi's mother was a fashion photographer in China
Virginia Flanders is the vice president of human resources and a lifer at Hathaway Jones
Flanders was not invited in Fred's inner circle
Flanders considered Mimi to be a bit brash for Hathaway Jones
Flanders practice was to Google applicants and scan the first 11 pages for information
Flanders found that Mimi had been the leader of a nonviolent but vocal protest group that helped mobilize campaigns against the World Trade Organization.
Information on the Internet remains forever Issues: Whether to hire or not to hire Mimi
What role did Mimi really play in the WTO protest
Is Mimi the right candidate for the position
Does Mimi fit the position for a place in Hathaway Jones at all
Can Fred and Mimi separate personal and professional lives
Can Mimi's past political views be forgiven/forgotten enough not to make a major impact on the Chinese