Ways of Boring People
Business English
( taken from MAKET LEADER)
UNIT 1
BRANDS
A. List some of your favourite brands. Then answer these questions.
1. Are they International or national brands? 2. What image and qualities does each one have? Use the following words and phrases to help you. [pic]
3. Why do people buy brands? 4. Why do you think some people dislikes brands? 5. How loyal are you to the brands you have chosen? For example, when you buy jean, do you always buy Levi’s
B. A recent survey named the brands below as the world’s top ten. Which do you think is number one? Rank the others in order.
Vocabulary Brand Management A. Match these word partnerships to their meanings.
|B |1. Loyalty |a. the name given to a product by the company that makes it. |
|R | | |
|A | | |
|N | | |
|D | | |
| | | |
|PRODUCT | | |
| |2. Image |b. using an existing name on another type of product |
| |3. stretching |c. the ideas and beliefs people have about a brand |
|
( taken from MAKET LEADER)
UNIT 1
BRANDS
A. List some of your favourite brands. Then answer these questions.
1. Are they International or national brands? 2. What image and qualities does each one have? Use the following words and phrases to help you. [pic]
3. Why do people buy brands? 4. Why do you think some people dislikes brands? 5. How loyal are you to the brands you have chosen? For example, when you buy jean, do you always buy Levi’s
B. A recent survey named the brands below as the world’s top ten. Which do you think is number one? Rank the others in order.
Vocabulary Brand Management A. Match these word partnerships to their meanings.
|B |1. Loyalty |a. the name given to a product by the company that makes it. |
|R | | |
|A | | |
|N | | |
|D | | |
| | | |
|PRODUCT | | |
| |2. Image |b. using an existing name on another type of product |
| |3. stretching |c. the ideas and beliefs people have about a brand |
|