Warner Music Group
M004LON : Finance, Funding and Legislative frameworks for Success
Industry : Music
Company :Warner Music Group
WAVES AND BARS OF WARNER MUSIC GROUP
TABLE OF CONTENTS 1. Introduction 2. The Pestle Analysis 3.1 Countries and Revenues 3.2 Piracy 3.3 Advent of Digital Music 3. Porter’s Five Forces-WMG 4.4 Intra-industry Rivalry 4.5 Buyer’s Power 4.6 Threat of new entrants 4.7 Supplier Power 4.8 Threat of substitutes 4. Recommendations 5. Conclusions 6. Appendix 7.9 Financial Ratios 7.10 Interest Rates in main markets of WMG 7.11 Inflation rates in main markets of WMG 7.12 CONSUMER CONFIDENCE IN MAIN MARKETS OF WMG 7.13 Balance Sheets of WMG 7.14 Piracy Rates 7. References
WARNER MUSIC GROUP
1.Introduction
WMG Corporation is one of the well established and popular music company.WMG records as well as publishes music. It was founded in 1958 known as Warner Bros. Records. Since 2004 it is known as Warner Music Group. It operates in more than 50 countries. Many renowned artists are associated with Warner Music Group. It is a third largest recording company after SONYBMG and Universal. It is the first company to come up with digital transformational music. It earns its revenue by offering various services like touring, merchandising, sponsorships, endorsements, providing ringtones to mobile operators. [Source: www.wmg.com ]
2.The Pestel Analysis:
The Pestle analysis on Warner Music group leads us to identify three main problems that WARNER MUSIC GROUP faces in face of 1) Piracy ,2)Recession,3)The Transition Phase of the Music industry.
The Profitability ratios of Warner Music Group show a downward trend that can be attributed to the recession, Piracy.
2.1 Countries & Revenues:
The variance of the indicators of recession like inflation, interest rates, consumer confidence,
Industry : Music
Company :Warner Music Group
WAVES AND BARS OF WARNER MUSIC GROUP
TABLE OF CONTENTS 1. Introduction 2. The Pestle Analysis 3.1 Countries and Revenues 3.2 Piracy 3.3 Advent of Digital Music 3. Porter’s Five Forces-WMG 4.4 Intra-industry Rivalry 4.5 Buyer’s Power 4.6 Threat of new entrants 4.7 Supplier Power 4.8 Threat of substitutes 4. Recommendations 5. Conclusions 6. Appendix 7.9 Financial Ratios 7.10 Interest Rates in main markets of WMG 7.11 Inflation rates in main markets of WMG 7.12 CONSUMER CONFIDENCE IN MAIN MARKETS OF WMG 7.13 Balance Sheets of WMG 7.14 Piracy Rates 7. References
WARNER MUSIC GROUP
1.Introduction
WMG Corporation is one of the well established and popular music company.WMG records as well as publishes music. It was founded in 1958 known as Warner Bros. Records. Since 2004 it is known as Warner Music Group. It operates in more than 50 countries. Many renowned artists are associated with Warner Music Group. It is a third largest recording company after SONYBMG and Universal. It is the first company to come up with digital transformational music. It earns its revenue by offering various services like touring, merchandising, sponsorships, endorsements, providing ringtones to mobile operators. [Source: www.wmg.com ]
2.The Pestel Analysis:
The Pestle analysis on Warner Music group leads us to identify three main problems that WARNER MUSIC GROUP faces in face of 1) Piracy ,2)Recession,3)The Transition Phase of the Music industry.
The Profitability ratios of Warner Music Group show a downward trend that can be attributed to the recession, Piracy.
2.1 Countries & Revenues:
The variance of the indicators of recession like inflation, interest rates, consumer confidence,
References: 1. Kotler, P. et al. (2009), Marketing Management, Pearson Education; England.