Warid Telecom Management Project

Project on warid GSM
Pakistan
Submitted to: Madam. Madeha Javed
Submitted by: Mr. Imran Ahmed (Leader) Mr. Noman Raza Miss. Ansa Noreen Miss. Maleha Haider Miss. Saba Zainab Miss. Sundas Anwar
Dated: MAY 30, 2012

ACKNOWLEDGEMENT
All glory and honor is for Allah, the Supreme Being who bestowed profound perseverance and ability on us to accomplish this work.
We express our profound and cordial gratitude to offer thanks to our learned, kind and experienced teacher, Mr. Ahmad Qamar for his valuable guidance, constructive comments and continuous encouragement throughout the research.
Grateful acknowledgement is due to Mr. Naveed Saeed GM Sales & Marketing & Miss Rubab of Warid Telecom for allowing us to carry out our research for the completion of this project.
Special & Grateful acknowledgement goes to our parents who enable us to perform such activities.

Ser N° | Table of contents | Page N° | 01 | Executive summary | 05 | 02 | Introduction | 06 | 03 | Environment | 18 | 04 | Culture | 25 | 05 | Planning | 26 | 06 | Strategic management | 29 | 07 | Organizational strategy | 31 | 08 | BCG’s matrix | 32 | 09 | Motivation | 37 | 10 | Conclusion | 38 | 11 | Recommendation | 39 | 12 | Bibliography | |

E xecutive summary
Telecom International which stands as a prominent name in telecom industry. We are proud to work as a group to do our project in Warid. In this report we discussed all relevant topics for covering a formal report. This report include brief introduction of Warid and its strategies to gain the market share and all its depth analysis which we think should be consider necessary to analysis of such a big company. By our evaluation we have found that WARID Telecom is lacking some activities which are mostly its communication to its customers. At the end of this report we provide implementation of strategies for Warid.

Thank you

Warid Telecom is one of the biggest cellular service providers in Pakistan. Warid is an international company that is joint venture of Abu Dhabi Group and Sing Tel Group. In this joint venture SingTel acquired 30% percent equity stake and remaining acquired by Abu Dhabi Group. This partnership is part of a strategy to support Warid Telecom’s continued growth and to enhance its market position.
WARID’s NEW LOOK * An evolution that strengthens the Warid identity while keeping the customers in focus * Use of a more contemporary font & style to give a more approachable image * This new logo encompasses the expanding reach of Warid not just in Pakistan but in an international footprint * With our strengthened GPRS/EDGE network we would empower our customers to create their own life style networks
Involving businesses:-
International Investments * Iranian Sanden Industries * J.C. Mc Leans & Co. * Neo Pharma * National Tele Systems and Services * Al-Jazira Management Mall * Abu Dhabi Vegetable Oil Company * Nama Development Enterprises. * Le Royal Meridian Hotel, Abu Dhabi * Dhabi contracting * Union National Banking, U.A.E. * Alfalah Exchange Company, U.A.E. * Bank Alfalah Ltd., U.A.E.
Investment in Pakistan * Bank Alfalah Ltd. * Alfalah GHP Investment Management * Alfalah Securities * United Bank Limited * Warid Telecom * Wateen Telecom * Emaar Al Bilaad Properties Warid Team:-
Board of Directors 1. Mr. Bashir A. Tahir 2. Mr.Parvez a. Shahid 3. Mr. Lim Chaon Poh 4. Mr. Quah Kung Yang
Management Team 1. Mr. Tariq Gulzar (Chief Financial Officer) 2. Mr. Shahzad Rauf (Chief Strategy and Operation Officer) 3. Mr. Javed Mushtaq (Chief Information Officer) 4. Mr. Muhammad Irfan Chaudry (chief Technical Officer)
Structure:-
Chief executive Officer.(CEO)
Mr Arshad Iqbal is the chief executive officer of the company, he is dynamic business man, his repute in the business of fertilizer urged him to start the business of vehicle tracking, because in the trading of fertilizer he has to face many difficulties in order to trace the vehicles being loading his fertilizer and moved throughout the Pakistan.
His basic motto is to care the customer at the best level not in the business of fertilizer but also in the vehicle tracking. He not only believe on the earning the money but to provide the quality of services to its valued clients.
Director marketing
MR Amir Fraz running the fleet of rent a car from last 20 years. Chairman of rent A car Association is the proof of his dynamic personality and repute in the field of auto fleet management . His power full ability of convincing the customer has trained our sales team at its best level. He believes not to show the dummy pictures to the customers but provide them the exact facts and figures.
General Manager Operations
He is the pillar of the company, upon his shoulders rest the structure of the company is based. He is the responsible for the general Administration of the company. His past experience with his subordinates is the example of his work.

Manager operations
His competency is beyond the doubt he is responsible for the operational capabilities of the control room, which is the back bone of our company, his drives and eagerness to keep a watchful eye on display monitor made him special , his able guidance has made our controls as pre excellence hence we qualify to be the best among our competitors.
Manager MIS
He is the best among the batch mates and is poised to become the best MIS in vehicle tracking industry his achievement in his young age is the prove of his capabilities.
His software development ability is as asset for the smooth functioning of the vehicle tracking services, which always depend on good software.
GIS & R &D
We are quality conscious company; we want to update our customers with the exact locations, so we have developed the GIS & R& D department which continuously focused to update our system on daily bases.
Installation
We are not focusing the installation at one location. We have the mobile team for installation which traveled to country wide for installation, because we want to facilitate our customer in each aspect.
Finance department
Their primary task is to keep a vigil on expanses & to bill our valued client, the interactive link and interest of CEO made this job easy for our finance team. At the moment the sales is generated our CRO feed it into the computer software which passes to our accounts and finance team where the invoice is generated with all relevant detail..

Sales department
Headed by the pleasant personality who is the master of all trades, his convincing ability is the asset of the company. His past experience with the marketing made him the right choice to the head of our sales team. His team not only generates the sale but also develop long term relationship with the clients.
Call center
As customers are our assets so we want to facilitate in each aspect, for this purpose we have established a cell center having the phone numbers 0321-6354529,0300-6354529,0333-6354529,0345-6354529, where our customer caring representatives are available round the clock to resolve the queries of our clients. we have also the facility for our customer on our web www.finetrack.net where they can feed their question and these question are answered in a very short span of time, customer are also facilitated by providing them E- mail Id support@finetrack.et where customers can ask about the queries.

Hierarchy of the company:-

Asst. Manager technical
Manager
Finance
G M OPERATIONS
Director Marketing
Manager MIS
GIS & R &D
Sales Team
Manager Marketing
Manager Customer support
CRO
Manager sales
Manager operation
Installation Staff

H istory The Dhabi Group is a multinational company based in the UAE, which owns and operates a wide range of business concerns that are spread across 3 different continents. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group's major investments are in the following sectors: * Telecommunications * Hospitality services * Property development * Oil exploration and supplies * Banking and financial services * Automobile industries.
Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and in Pakistan. Warid Telecom is currently operational in Bangladesh and Pakistan, while it is also setting pace o initiate its operation in Uganda & Congo. Within the markets Warid is already operating, it has quickly developed a large customer base and established itself as one of the leaders of telecom service sector.
In Bangladesh, Warid Telecom commenced its operations under a landmark MOU agreed upon by the Dhabi Group and the Government of Bangladesh worth USD 1 billion, out of which USD 750 million was exclusively committed for investment in the telecommunication sector of the country. Succeeding the MOU signing, the BTRC license for telecom service provision was issued to Warid Telecom, followed by the signing of interconnectivity agreement with all the existing telecom companies of Bangladesh.
In May 10th, 2007, Warid Telecom launched its commercial operations in Bangladesh with a network encompassing 26 districts. By November 2007, the network had been expanded to cover 61 districts and being used by 2 million customers.

“Our aim is to be perceived not only as a telecommunication operator of voice services, but also as a universal provider of comprehensive communications services for both residential and business customers. Warid's corporate identity seeks to reflect the changes in telecom sector in relation to helping customers keep pace with rapidly changing technology in the field of communication, through maximum network coverage and clear connectivity that we have committed to provide”

“Be a part of largest post paid cellular base in Pakistan and to become the leader in national communications arena with a strong international presence”
Warid Telecom started its operation in May 2005 from Pakistan. Warid Telecom International LLC, purchased a license for operating a nationwide mobile telephony network, (WLL) and long distance international (LDI) for $291 million US dollars. Within 80 days of launch Warid attracted more than 1 million users. Currently the network has around 7.6 million subscribers. In Warid business strategy four things are: * Competitiveness :differentiated in value added aspects * Cost Leadership: by providing less price service/product * Rapid Response of company :when need identify they response to it * Customer care by providing quality service: The pre-paid segment is branded and marketed as Zem Pre-Paid. Zahi-Post-paid and Zem Pre-paid user enjoy various value added services (VAS), such as SMS, MMS, GPRS, 64K SIM and a host of other features. However International Roaming is only available to its Zahi (post-paid) users.
Warid telecom is introducing two types of product in all over the Pakistan-
1. Zem Prepaid
2. Zahi Post Paid
Zem Prepaid:-
Zem is a prepaid connection provided by Warid telecom. Under this connection customer obtain a digital SIM and transfer this SIM to his name. Under this connection there is no need of any security or payment of line rent. The customers purchase prepaid scratch cards and load it into its Warid SIM at any time during a period of one year. The customers of Zem connections are free to load balances at any time and amount of their own choice.

Targeted Market for Zem Prepaid:- Demographic Factors | Descriptions | Age | Between 15-65 | Income | Between 8000-10000 | Gender | Both Males and Females | Geographical Location | For all the cities of Pakistan | Life Cycle | That life cycle stage is given more importance which includes more young people | Use Situation | Used as 24-hour telecom service provider for all non business and business users. |

Zahi:-
Zahi is a post-paid connection provided by the Warid telecom. In this connection, the customer has to pay line rent plus the charges of call every month. In this connection customer is billed every month. In this connection Warid, telecom has four further categories * Silver * Gold * Diamond * Platinum
Targeted Market for Zahi Post Paid Demographic Factors | Descriptions | Age | Between 30-75 | Income | Between 50000-100000 | Gender | Both Males and Females | Geographical Location | For all the cities of Pakistan | Life Cycle | That life cycle stage is given more importance which includes more business people | Use Situation | Used as 24-hour telecom service provider for all business users. |

Services:-
Basic Services * Caller Line Identification (CLI)
This service enables you to identify callers and answer calls with discretion.

* Conference Calls
With conference call, you can conference with 6 people simultaneously. You can create conference calls with on net and off net numbers. * Call Hold and Call Waiting
Handle two calls at a time with your Warid phone. You can be on one call while network will alert you about another incoming call. You can put the first call on hold while you answer the second call. * Call Divert Whether you are unable to take a call, driving outside the national coverage area, traveling abroad or busy, you can divert call to another number. * Short Messaging Services (SMS)
With SMS, you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, and confidential and if you want to be Great Fun!
Value Added services: * Voice Mail
Voice mail allows you to receive your voice messages even when your mobile us switched off, you are outside the coverage area or are busy. You can retrieve your messages free from your Warid phone at your own convenience. * Picture Messaging & Multi Media Messaging Services (MMS)
With MMS, messaging is fun, colorful and musical. Add pictures animations, polyphonic & MIDI sound, even video clips to messages and show the world how amazing communication can be. * Surf Now (Mobile Internet)
Surf now gives you to browse the Internet on your mobile phone and laptop anywhere you are. So, whenever you are on the move and want to look for information on the Internet, simply set up the Internet connection from your GPRS/ WAP enabled handset. * Warid Zone
Thanks to state of the art SIM technology, your Warid SIM comes with a special Warid Menu. This menu offers a bundle of services. Using this menu you can send email from your handset, download ring tones. Set GPRS/WAP settings, get latest weather forecasts etc. * 64K SIM
Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages .No other SIM in the market offers this amount of storage space. * Roam About
At Warid telecom, we believe your mobile phones should be no different to use when you are out of country. Our larger global network means you get the same great service wherever you travel.
Warid Environment:-
The Warid Group has 17,198,373 customers, 40891 employees, thousand of installations and hundreds of office buildings. Our worldwide activities use a considerable amount of energy, which again is a strain upon the environment.
We support a healthier environment by: 1. Improving the environment performance:-
Warid started monitoring their environment efforts in 2005 and they constantly overseeing their business activities in order to identify new ways to improve their performance. Warid aim to decrease energy consumption, reduce CO2 emissions and diminish the amount of waste they produce.

2. Assisting customers by offering new options:-
By connecting people through phone and broadband services, Warid increase their customers options and flexibility. Home offices, virtual university and e-commerce solutions greatly reduce the need to travel. Access to online media and online documents makes us less dependent on paper.
Corporate responsibility:-
The telecom industry has a transformation impact on society. Corporate responsibility is therefore an integral part of the way they operate.
Empowerment through access:-
Warid is committed to extending the benefits of mobile communications within all the local communities where we operate.
Environment and climate change:-
Warid industry can contribute to mitigate the effects of harmful climate change. We work to minimize our environment impact and offer climate-friendly technology to our customers.
Improving working conditions:-
Warid has initiated a group-wide project to strengthen the focus on health, safety, security and environment across our value chain.

Types of environment:-
Further there are two types of environment 1. Specific environment i. Customers ii. Suppliers iii. Competitors iv. Pressure groups 2. General environment i. Political and logical system 1. Specific environment:- i. Customer
Warid have a huge variety of its customers but for your knowledge some of them mentioned as below: * Students * Youngsters * Business level people * Employees * Local business people * Foreigners ii. Suppliers
We get to know that the Warid are its own supplier of their most products but warid only interconnected with HUAWEI that provide network facilities. iii. Pressure group
Some pressure groups are protesting on the towers that are installed in residential areas. Their opinion is that it is not good for health of people to have such towers near their homes that cause radiations.

Warid competitors:-
Warid competitors are Mobilink, Zong, Ufone.

Mobilink:-

Pakistan mobile communication limited, better known as Mobilink GSM, is a telecommunication service provider in Pakistan. According to PTA statistics, Mobilink has 30.88 million customers by January 2008. Mobilink’s Head office is located in Kulsum Plaza, Blue area, Islamabad. Mobilink started operations in 1994 as the first GSM cfellular Mobile service in Pakistan MOTOROLA Inc, later it was sold to Orascom, an Egypt-based multi-national company. Mobilink’s corporate postpaid package is sold under the brand name “inidgo” and prepaid by the name of “jazz”.
Mobilink is the largest cellular service provider in Pakistan.

Telenor:- Telenor is the incumbent telecommunications company in Norway, with headquarters located at Fornebu, close to Oslo. Today, Telenor is mostly an international wireless carrier with operations in Scandinavia, Eastern Europe and Asia. In addition, it has extensive broadband and TV distribution operations in four Nordic Countries. At year-end 2005, Telenor held controlling interests in mobile operations in Norway, Denmark, Sweden, Ukraine, Hungary, Montenegro, Thailand, Malaysia, Bangladesh and Pakistan. In October 2006, Telenor entered into an agreement with Vodafone Group for the acquisition of subsidiary Vodafone Sweden for a consideration of NOK 8170 million, including assumption of debt.
Telenor Pakistan is a wholly subsidiary that started operations on the 15th of March 2005 and holds one of six mobile licenses in Pakistan. It’s also the fastest growing cellular network of Pakistan. Currently Telenor holds the second largest GSM and the largest GPRS and EDGE coverage in Pakistan. It has also achieved the second largest retailer network in Pakistan within the 2 years of its operations and it has started operations in Azad Kashmir and the Northern Areas of Pakistan. Telenor has reached its break even in the first quarter of 2007 and beat largest mobile operator Mobilink in sales. Telenor proactively participated in earthquake disaster relief, and is carrying out a campaign for the welfare of flood victims in Balochistan. Current CEO of Telenor Pakistan is Tore Johnsen.

Zong:- Zong is the first International brand of China Mobile being launched in Pakistan. It is meant to empower and liberate the people of Pakistan in every nook and corner of the country. It will become a part of their hearts, their minds and bring about a change in their lives that every one desired but few thought would be possible. The core essence of ZONG is to allow people to communicate at will without worrying about tariffs, network coverage, capacity issues or congestion. ZONG will be supported by ground breaking communications, trend setting customer service and an unmatched product offering which will redefine rules of the game and establish ZONG as a serious contender for the number one spot. Zong would offer its customers with entertaining and innovative value added services and will empower them by giving a wide variety of products, services and content to choose from. We are privileged to be the pioneering country introducing this brand with others to follow. And God willing, together we will also make ZONG a success story for others to try and replicate. China Mobile has already invested $500 million in Pakistan and has plans to invest more. The company plans to increase coverage area by several thousand miles, including highways with the capacity of 20m subscribers.
The Chinese company had acquired Paktel for over $460 million enterprise value last year. On May 4, 2007, China mobile unveiled its new company—CMPak limited.

Ufone:- Ufone GSM is a Pakistani GSM cellular service provider. It is one of the five major GSM Mobile companies in Pakistan. In January 2001 Pak Telecom Mobile Limited (PTML) a wholly owned subsidiary of Pakistan Telecommunication Company Limited (PTCL) started its operations under the brand name ‘Ufone’.
After the partial privatization of the parent company PTCL, 26% of shares and control was sold to Etisalat and Ufone became a part of the Emirates Telecommunication Corporation Group.
As of September 2010 Ufone has a subscriber base of 20.23 million. Muhammad Asim Bilal Awan is the major user of Ufone Pakistan, and Ufone gives a big thanks to Asim.

General environment:-
Political and logical systems: As per we see the political and legal system, it effects a lot and some of its effects are as following: * One of the effect is rapidly changing in the mobile cellular policies. As you know that inflation is increasing so due to that taxes rates goes high so calls rates are not bearable. * Second effect is fast changes in the Government. The continuously changes in Government badly effect the telecom sector, as Government facing the problems and goes up and down telecom sector also face the ups and down.
Culture:-
According to our analysis the company’s culture is innovative and very much cooperating. The management tries their best to help their customers as much as possible. A very polite and formal way of communication is used. A very formal and decent dressing all the management have. As per as the outlook is concern that is very professional which attract the customers as well as stakeholders. The people working within the WARID group are a reflection of our global presence. Warid aim is to include the diverse nationalities at all levels of our operations. Different promotions are given employees by their skills and abilities. Employees are very much sincere towards their work and towards their employees. Different employees are awarded according to their achievement and made them more sincere towards their works and companies. Full freedom is given to all employees to express their opinion and put their ideas for consideration and review. In the case of any difficulty and problem the whole management faces it very professionally.

Planning:-
Objective:
Responsible for Strategies and Solutions related to Core TXN Network
Main Responsibilities: * Strategy, Solutions and Planning of Core transmission network. * Process & Procedure Definitions for Core TXN Team * Sufficient understanding of IP Networks and concepts * Reporting to Manager (TND & PM) * A/E Interface Planning * DCN Transmission Planning * Synchronization Plan * Coordination with CND for Dimensioning of Core TDM & IP traffic * Coordination with Access Transmission Team for End-to-End Access Traffic Routing * Plan traffic loading plans, acceptance documents for Metro Fiber network and Core traffic on all the nationwide rings * Plan DXX/ OMS resources for phased as well as any ad hoc requirements put forward by CNP or business. Make optimal use of all available DXX resources. * Core Traffic Protection Schemes * Plan expansion/ traffic re-routing/ shifting of different OMO/ OLO/ other core traffic routes on as and when required. * Consolidated Leased Media Requirements to Rollout * New Core Collocation Preparation: Coordination with GR, Vendors and Suppliers to prepare Core Collocations and installation of Equipment Required Training Recommendations:- * Output/Deliverables * Optimal Design Solutions for Core Transmission Network leading to CAPEX/OPEX reduction * Resource management * Motivated and efficient Core TXN team Required Skills:- * TDM & IP TXN Networks * PS & CS Networks * Optical Networks * Multiplexing * SDH, IP & DWDM Network Protection Schemes * GSM Networks Architecture * Management Skills
SWOT Analysis:-
In order to find what are the strengths, weaknesses, opportunities and threats faced by Warid Telecom International.
The SWOT Analysis of Warid Telecom is given below.

Strengths of Warid

* Superior product quality for customers * Better customer relationship than competitors * Extra features and services * Committed and efficient staff * Strong financial base * Products innovations ongoing * Good reputation among customers * Good packages according to the target market * Management is rational and understanding the situation * Low price as compared to quality provided

Weaknesses of Warid

* Less time in market as compared to major competitors * Less coverage as compared to major competitors * Less experienced employees than competitors * Not able to capitalize on start
Opportunities for Warid

* A developing market * Mergers, joint ventures or strategic alliances * Could develop new products * Extension to overseas * Decline of major competitors * Technologically better environment * New launches * More customers after prelaunch

Threats for Warid

* Emerging companies in market * Unstable political conditions * New companies in market * High public expectations * Low prices of competing brands

Strategic management:-
Grand strategy of warid:- Grand strategy is further categorized into three levels and that level are as following: i. Stability level ii. Growth level iii. Retrenchment level

Grand strategy

Retrenchment
Growth
Stability

ss

Diversification
Integration
Direct expansion

Related diversification

Verticle integration

Unrelated diversification
Horizontal integration

Warid company as per grand strategy concerns it reflected in growth strategy because they want to grow and expending their network throughout the Pakistan. As per the growth strategy concerns, it further divided into three types that are: i. Direct expansion ii. Integration a. Vertical integration b. Forward integration iii. Diversification a. Related diversification
So as the warid concerns, it reflected in diversification level, direct expansion and also in integration.
As we see integration warid lies in vertical integration and follow the forward integration because they becoming their own distributor and control their services and products. As we see the diversification warid lies in related diversification because Huawei is its network expansion partner. Under the agreement, Huawei will provide its future-oriented Energ GSM solution to enjoy high-speed wireless service data. The GSM contract of Warid also include Huawei’s new generation GSM dual density BTS that feature high integrated and receiving sensitivity to improve the network performance and lower the cost of network construction and O&M expenditure. In addition, Huawei will provide Mobile soft switch solution based on the advanced R4 architecture to satisfy Warid’s network expansion requirements, enables the telecom service provider to evolve into 3G smoothly.

Organization level Strategy:-
Business Strategy focuses on three things which are * Cost leadership * Differentiation * Segmentation

Cost Leadership:-
Cost leadership of Warid is applied by offering lowest cost packages to its customers at minimum possible level; they have attracted 7.5 million customers because of this strategy. Now they are trying to get more profit after investing a lot they can’t low prices further.
Differentiation:-
Differentiation by Warid implemented by showing cultural integration as it is owned by UAE group so people are more valuing it as Muslims. Warid is offering special discounts offers on calls of Arab states. This aspect differentiates Warid from other companies. It has provided billing updating system which is not given by any other company.
Segmentation:-
Market Segmentation (Focused) by Warid by catering needs of people. Hay created image by tag line “we care” for everybody they will provide best quality service. They given post paid packages for middle class Zem and for elite business class they introduce Zehi.Thats showing division of market by Warid into distinct parts.

BCG Growth Matrix:-

Telecom Industry | StarsSales Growth | Question Marks | Cash Cows | Dogs |
Cash cow:-
Warid SMS packages, and Prepaid package, according to BCG model it lies in Cash Cows because it already generated a lot of money for the organization and it is quite mature products so due to that no more investment needed on this products. In cash cows Warid SMS packages and Prepaid package have low market growth rate with high market share.
Stars:-
Glow is a new innovative brand by Warid Pakistan mainly intended for youth. It offers competitive tariffs and free online content via its portal, which was set up in collaboration with Arvato. The brand ambassador of Glow is Pakistani Singer Atif AslamGlow was launched by Warid International's Group CCO, Ali Tahir, the strategic and project lead for the initiative. It is regarded as an innovative package which challenged the existing offerings and opened up a lucrative segment for Warid. It was launched within three months and rapidly acquired more than a million subscribers in a short period of time. Today it accounts for a significant portion of Warid's prepaid revenues and customer base.
Questions marks:-
As we see Warid Postal Paid Packages, according to our analysis in BCG model they are lies in Question Mars where high market growth take place with low relative market share. If new innovations take place in these packages it can converted into stars. You cannot say that Warid postpaid products are not changeable it can but it take time. If warid make it more attractive then it gives excellent results with high market growth.
Dogs:-
There are no dog products of warid company.

Implementation and Control Process:-

Activities to be implemented:-

* Sales representatives target all the untapped markets and niches, by using WARID’s current products. * Revenue objectivity should be given high attention , and it should increase by 40% every year (for the next 2 years.)

* Product line should be extended by offering new service for the customers.

* Warid is lacking in communication with its customers so it should focus on this activity.

* More Regional Departmentalization should be there for detailed marketing analysis.

* There should be decentralization decision making and employee should be encouraged for their opinions.

* More budget and resources should be allocated to advertisement and sales promotion.

* Role of R&D should be increased to help
a) Target markets most effectively b) To get knowledge about consumer’s table and preference.

How implementation to be done:-
Develop desirable skills in the employees who are assigned the basics of target implemented these skills may include. * The ability of sales force, personnel in finance department, expert in R&D etc, should first understand the nature of the tasks or task’s importance foot the company.

* To increase the ability to put right people on right jobs .i.e. The person of finance dept. should not be given the tasks of R&D, which is highly sensitive and innovational field.

Responsibility for implementation:-
Create the effectiveness of the personnel to focus on critical aspects of their job. Other remedies to enhance implementation includes: 1. Organizational Design Organizational design should consist of multifunctional teams, including at least 1 member of each department to solve the problem or to achieve the targets. 2. Incentives Various rewards may help achieve successful implementation.
For Example in case of WARID TELECOM, bonuses or commission should be given to members of sales force/personal selling teams who sales more than its target.

3. Communication Rapid and accurate movement of information should be confirmed .To do so efficient and effective feedback systems should be introduced.

Time and location of implementation:-
Proper time period should be given for the start and end of the task and each personnel related to that specific job should be given complete information about the geographic area of his/her sales and the volume to be sold in case o personal selling and sale promotion.(the balanced score board technique may be adopted)
Evaluation and Control:-
For evaluation and control WARID should conducts a comprehensive audit of all the depts. By comparing the current results to that of company objectives .They get comprehensive information from all the departments carefully and its analysis is conducted with great care. The results are analyzed with great emphasis on the company’s behalf. If there appears any deficit then revise their strategies implement them and then get the results and if there are no loopholes found they continue to implement that strategy for the specified period of time. This evaluation conduct twice a year.
Motivation:-
In warid they hire people for their talents, and give them opportunities to shape their own future carrers. If you are daring and ready to grasp new channlenges, then warid is ready to help you to fulfill your aims.

Passion for people:- In warid they are passionate about their business and their people. Warid believe that their employees have the talent to constantly develop and challenge the way they work. To stay on top they reward employees that take active charge of their own future. There is a number of supporting opportunities that their employees can take. These advantages are: * Internatinoal job and project opportunities for development and knowledge sharing like in Etlasat * Possibilities to work virtually and in Government with technical solutions * Government job wih Government facilities like Pension, health and education facilities for their chlidren.
Conclusion:-
The company is working goodly and it is targeting people for best quality, which involves upper class. Its operations are slow, which is only reason for having low market share as compared to its competitors.
Recommendation:-
* The company is working good but it has to improve its operations for marketing and should also work for low end as well not just for upper end. * Managers are to automate business processes that enable managers to make decisions faster, and improve customer service. * Administration staff to remove employee details from its business systems 15 days faster than previously a task that was done manually by various departments when an employee resigned.

Bibliography:-
For successful completion of this project we have utilize different available resources, from which we have obtain the required data. These resources lie in both digital and analog form. Most of the information is obtain from Internet, while a visit to company is also made to get further information. We are thankful to company management who have welcomed and cooperated with us. Resources, which we utilize, are as follow:

Resources

* Company’s website - www.waridtel.com.pk * Company Annual Reports * Magazine Business Economist * Google.com * Economic survey of Pakistan * PTA Reports * Wikipedia.com * Blogged.com * Yahoo.com * MSN.com * http://www.amcy5.com/projects/marketing/amcy25.htm * http://www.ntcpk.com/warid.htm * http://www.apakistannews.com/victoria-secret-models-149783