Warburtons Supply Chain
www.thetimes100.co.uk
Managing the supply chain to meet customer needs
Curriculum Topics
• Sectors of industry
• Primary sector
• Secondary sector
• Tertiary sector
Warburtons leading position in the market is underpinned by the
Introduction
company’s dedication to supply continuously high quality bakery
It is easy to take for granted everyday fast-moving consumer
products, whilst investing in innovation and new product
goods (FMCG) such as bread. When consumers go to a corner
development. Every organisation has to plan for the future.
shop or the supermarket, they simply expect these products to be
The key areas of Warburtons long-term plan are to:
there and to be freshly baked. An average family will probably
1. focus on quality …show more content…
In the case of bread, meeting these needs is not just
4. manage costs
dependent upon a bread manufacturer. The process starts with
5. invest in people working within the business.
the farming of the wheat. This is then milled into flour before being baked into the bread, packaged and distributed to stores to be made available to the consumer.
To do this Warburtons has taken a sustainable approach to running the business. This means that Warburtons adopts practices that can continue long into the future by managing the
This case study focuses on the second largest grocery brand in
supply chain to meet customer needs. This involves such things
the UK - Warburtons. The company is also the largest wrapped-
as using sources that minimise the impact on the environment for
bread brand in the country, with a market share of 25.2%.
future generations. However, for Warburtons, it also includes
Warburtons is a family business with family values. The fifth
developing long-term relationships with its stakeholders to
generation of the family is dedicated to the tradition of baking,
ensure the supply of quality products for the foreseeable future.
which goes back more than 130 years. With a headquarters in
Focus on …show more content…
This enables them to offer consumers greater choice and meet their demands for different eating occasions, such as for snacks, breakfast and lunch.
Conclusion
Warburtons has come a long way since the 1870s. The key has been the commitment that the business has made to high-quality products. A bakery is not just about baking. For Warburtons, managing its business involves taking responsibility for managing supporting them as they plant the seeds on farms within the UK and Canada. It also works with millers. Finally, it provides distinct professional services that help retailers to run their businesses
Tertiary sector
more efficiently. The end result is the satisfaction felt by consumers as they finish the last crumbs on their plates.
The tertiary sector involves providing a range of services throughout the supply chain. Although the services themselves are not physical goods, they provide added value for customers linked with the products that they buy. For example, consumers expect a range of fresh bread products to be delivered to retailers
Managing the supply chain to meet customer needs
Curriculum Topics
• Sectors of industry
• Primary sector
• Secondary sector
• Tertiary sector
Warburtons leading position in the market is underpinned by the
Introduction
company’s dedication to supply continuously high quality bakery
It is easy to take for granted everyday fast-moving consumer
products, whilst investing in innovation and new product
goods (FMCG) such as bread. When consumers go to a corner
development. Every organisation has to plan for the future.
shop or the supermarket, they simply expect these products to be
The key areas of Warburtons long-term plan are to:
there and to be freshly baked. An average family will probably
1. focus on quality …show more content…
In the case of bread, meeting these needs is not just
4. manage costs
dependent upon a bread manufacturer. The process starts with
5. invest in people working within the business.
the farming of the wheat. This is then milled into flour before being baked into the bread, packaged and distributed to stores to be made available to the consumer.
To do this Warburtons has taken a sustainable approach to running the business. This means that Warburtons adopts practices that can continue long into the future by managing the
This case study focuses on the second largest grocery brand in
supply chain to meet customer needs. This involves such things
the UK - Warburtons. The company is also the largest wrapped-
as using sources that minimise the impact on the environment for
bread brand in the country, with a market share of 25.2%.
future generations. However, for Warburtons, it also includes
Warburtons is a family business with family values. The fifth
developing long-term relationships with its stakeholders to
generation of the family is dedicated to the tradition of baking,
ensure the supply of quality products for the foreseeable future.
which goes back more than 130 years. With a headquarters in
Focus on …show more content…
This enables them to offer consumers greater choice and meet their demands for different eating occasions, such as for snacks, breakfast and lunch.
Conclusion
Warburtons has come a long way since the 1870s. The key has been the commitment that the business has made to high-quality products. A bakery is not just about baking. For Warburtons, managing its business involves taking responsibility for managing supporting them as they plant the seeds on farms within the UK and Canada. It also works with millers. Finally, it provides distinct professional services that help retailers to run their businesses
Tertiary sector
more efficiently. The end result is the satisfaction felt by consumers as they finish the last crumbs on their plates.
The tertiary sector involves providing a range of services throughout the supply chain. Although the services themselves are not physical goods, they provide added value for customers linked with the products that they buy. For example, consumers expect a range of fresh bread products to be delivered to retailers