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Walt Disney Company Ethics Paper

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Walt Disney Company Ethics Paper
Vesna Milenkovski
Chapters 1, 3 and 4
The main goal of any business is profit maximization. The best way to do that is through hiring capable managers that possess the motivation to manage as wells as the technical, human and conceptual skills that would enable them to efficiently and effectively perform the four main management functions: planning, organizing, leading and controlling.
A perfect example of a top manager that possesses these traits is Robert A. Iger, CEO and Chairman of Walt Disney Company. According to Orin C. Smith, Independent Lead Director of the Disney Board “Mr. Iger’s ability has repeatedly resulted in record revenue, net income, and earnings per share for the company”. Since taking over as a CEO in 2005 he increased …show more content…
So when I first heard about the MagicBand I was very excited and thought it was a great idea. As I was doing research to find out more about the device I ran across blogs and posts by many people who were legitimately concerned with whether or not this new Disney invention was ethical. Ethics is the set of moral principles or values that defines right and wrong for a person or group (p.61). We all know that CEOs are under a lot of pressure to make profits but they are expected to make the profit by doing the right thing (p.61). While the MagicBand will undeniably be convenient and beneficial for guests (quicker theme park entry and purchasing transactions, shorter waiting time for attractions and restaurants) the questions is: Is Disney doing this solely to improve your experience at their establishments, as it’s been advertised, or is the underlying goal to gather information on your personal preferences to use it for marketing purposes and therefore increase sales? A Congressman from Massachusetts Edward J. Markey (D) stated in a letter to Mr. Iger “Widespread use of MagicBand bracelets by park guests could dramatically increase the personal data Disney can collect about its guests” and that he “fears [information] could be used to gather marketing information on children”. Also, people generally spend more money when paying with credit card versus cash. How much easier would this “flick of the wrist” …show more content…
Guests are in charge of how much personal information they share. You can simply use the MagicBand as a room key or a theme park ticket and are not required to share names and birthdays or use it for dining purposes. As I stated at the beginning of this paper, the main goal of any business is to maximize its profits. So, one has to assume that one of the goals of the MagicBand is to bring in revenue. But being a regular Disney World guest I have personally experience their high concern with costumer service and I can guarantee that the sole goal of the MagicBand is not just revenue generation but it is also intended to improve the experience of their park
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