WALMEX Autoguardado 
Contenido
Walmex 2
Mission 2
Vision 2
History 2
Matrices 4
Boston Consulting Group 4
External Factor Evaluation 4
Porters Diamond 5
Internal Factor Evaluation
1. Walmex
Commonly known as Walmart Stores from Mexico and Central America, it’s one of the main commercial retail chains widely recognized. It’s popular in Mexico, Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica. It owns multiple strategic units such as Superama, Sam’s Club, Bodega Aurrera, Suburbia, just to name a few.
Now a days, in Mexico, Walmex is considered the first source of employments as well as the third most important corporation, coming right after PEMEX and America Movil.
a. Mission
Offer our customers, shareholders, and associates high quality and variety of products, the best of services, as well as low prices every day: Save money, live better.
b. Vision
Contribute towards improving the quality of life for families in Mexico and Central America.
c. History
Walton’s, in Arkansas, US, was founded by Sam Walton in 1950 with the ideal of “customer’s always right”. In 1962 he created WalMart with a strategy based on low prices and high expansion; this strategy helped increase productivity in the US, reduced inflation and propped the purchasing empowerment for many people. Producing in Asia became a tendency and tons of retail stores disappeared, all thanks to WalMart phenomena. By 1972 the company was found in Wall Street.
By 1990 , WalMart was considered leader in retail stores in the US. They redefined the convenience and the “one trip only shopping” with their slogan “Low costs every day”. It was matter of time for it to become international. The first country it arrived was Mexico, in 1991in means of a joint venture with Cifra; nevertheless, by 2002 WalMart had gained enough power to acquire the complete company, turning themselves into Wal-Mart México, WALMEX.
Now a days, WALMEX is formed by Sam’s, Wal-Mart Supercenter, Bodega Aurrera, Superama, Suburbia and Vips.
Walmex 2
Mission 2
Vision 2
History 2
Matrices 4
Boston Consulting Group 4
External Factor Evaluation 4
Porters Diamond 5
Internal Factor Evaluation
1. Walmex
Commonly known as Walmart Stores from Mexico and Central America, it’s one of the main commercial retail chains widely recognized. It’s popular in Mexico, Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica. It owns multiple strategic units such as Superama, Sam’s Club, Bodega Aurrera, Suburbia, just to name a few.
Now a days, in Mexico, Walmex is considered the first source of employments as well as the third most important corporation, coming right after PEMEX and America Movil.
a. Mission
Offer our customers, shareholders, and associates high quality and variety of products, the best of services, as well as low prices every day: Save money, live better.
b. Vision
Contribute towards improving the quality of life for families in Mexico and Central America.
c. History
Walton’s, in Arkansas, US, was founded by Sam Walton in 1950 with the ideal of “customer’s always right”. In 1962 he created WalMart with a strategy based on low prices and high expansion; this strategy helped increase productivity in the US, reduced inflation and propped the purchasing empowerment for many people. Producing in Asia became a tendency and tons of retail stores disappeared, all thanks to WalMart phenomena. By 1972 the company was found in Wall Street.
By 1990 , WalMart was considered leader in retail stores in the US. They redefined the convenience and the “one trip only shopping” with their slogan “Low costs every day”. It was matter of time for it to become international. The first country it arrived was Mexico, in 1991in means of a joint venture with Cifra; nevertheless, by 2002 WalMart had gained enough power to acquire the complete company, turning themselves into Wal-Mart México, WALMEX.
Now a days, WALMEX is formed by Sam’s, Wal-Mart Supercenter, Bodega Aurrera, Superama, Suburbia and Vips.