Walmart vs Target
I decided to research the competing stores of Walmart and Target. Sam Walton opened his first store in Arkansas in 1962. His visions included helping customers and communities save money and live better. Walmart was considered the nation’s top retailer by the 90’s and enjoyed its first $100 billion sales year by 1997. In the New Millennium, “Walmart made a major commitment to environmental sustainability, announcing goals to create zero waste, use only renewable energy and sell products that sustain people and the environment. (www.walmart.com)” “ In 2010, Walmart launched a global commitment to sustainable agriculture, aiming to strengthen local farmers and economies, while providing customers access to affordable, high-quality food. (www.walmart.com)” Walmart celebrated their 50th anniversary in 2012 and currently employs over 2.2 million associates worldwide and serves 200 million customers each week at more than 10,000 stores in 27 countries. According to the Walmart website, their core beliefs are service to our customers, respect for the individual, and strive for excellence and to act with integrity. After some research, it appears that the organizational culture of Walmart is still subject to an authoritarian culture. Authoritarian means favoring complete obedience or subjection to authority as opposed to individual freedom. The culture is viewed this way after multiple lawsuits against Walmart from their employees regarding wages, work hours, and advancement opportunities. There are many female employees of Walmart that would like to be eligible for promotions to management, however Walmart has made it difficult for women to take those positions. They have created the management structure in a way that most women are simply unable to accept. They do this by making relocation a fixed policy for management positions.
The Target Corporation began its history in 1902 in Minneapolis. In 1962 "Target" and began to campaign with the classic Bullseye
The Target Corporation began its history in 1902 in Minneapolis. In 1962 "Target" and began to campaign with the classic Bullseye