Walmart Global Discount Retailer moves from Brink and Mortar to Click and Mortar
Walmart
Global Discount Retailer moves from
Brink and Mortar to Click and Mortar
Table of Contents
Introduction 3
Organizational Goal and Mission 3
Business Objectives Error! Bookmark not defined.
Analysis of Stakeholders 4
Corporate Governance 4
External Environment Analysis 7
Political 9
Economic 9
Socio-cultural 8
Technological 8
Ecological 107
Internal Environmental Analysis 9
Walmart internal analysis. Error! Bookmark not defined.
Walmart’s Capabilities Error! Bookmark not defined.
The SWOT analysis of the retail giant 11
Strengths 11
Weaknesses 11
Opportunities 12
Threats 13
Implementation Of Recommendations 15
Organization structural change needed for implementing the recommendations 15
References 17
Introduction
Walmart has grown into a global retailer with more than 4,000 store in the United States and more than 6,000 internationally. Walmart is comprised of three business segments, Walmart US, Walmart International and Sam’s Club. Walmart, the world biggest name in the retail business is also the biggest and the fastest growing eCommerce organization. According to Internet Retailer, Walmart is the fourth largest global eCommerce retailer. Walmart Global eCommerce (WGeC) is responsible for all online and mobile innovations for all three business segments, it has the best and the brightest technologists including @WalmartsLabs.
The following are some WGeC strategies of Walmart: investing in the "social gifting" market; the retailer got a better search engine; trying to lead the charge in same-day shipping; investing in its mobile app; excel in the fundamentals of e-Commerce; win in key markets; uniting and expanding the Walmart platform to do what no one else can do. WGeC strategies feed into Walmart’s overall strategies of: delivering on the productivity loop so Walmart to drive prices lower for its customers; being more disciplined about operating expenses and capital spending;
Global Discount Retailer moves from
Brink and Mortar to Click and Mortar
Table of Contents
Introduction 3
Organizational Goal and Mission 3
Business Objectives Error! Bookmark not defined.
Analysis of Stakeholders 4
Corporate Governance 4
External Environment Analysis 7
Political 9
Economic 9
Socio-cultural 8
Technological 8
Ecological 107
Internal Environmental Analysis 9
Walmart internal analysis. Error! Bookmark not defined.
Walmart’s Capabilities Error! Bookmark not defined.
The SWOT analysis of the retail giant 11
Strengths 11
Weaknesses 11
Opportunities 12
Threats 13
Implementation Of Recommendations 15
Organization structural change needed for implementing the recommendations 15
References 17
Introduction
Walmart has grown into a global retailer with more than 4,000 store in the United States and more than 6,000 internationally. Walmart is comprised of three business segments, Walmart US, Walmart International and Sam’s Club. Walmart, the world biggest name in the retail business is also the biggest and the fastest growing eCommerce organization. According to Internet Retailer, Walmart is the fourth largest global eCommerce retailer. Walmart Global eCommerce (WGeC) is responsible for all online and mobile innovations for all three business segments, it has the best and the brightest technologists including @WalmartsLabs.
The following are some WGeC strategies of Walmart: investing in the "social gifting" market; the retailer got a better search engine; trying to lead the charge in same-day shipping; investing in its mobile app; excel in the fundamentals of e-Commerce; win in key markets; uniting and expanding the Walmart platform to do what no one else can do. WGeC strategies feed into Walmart’s overall strategies of: delivering on the productivity loop so Walmart to drive prices lower for its customers; being more disciplined about operating expenses and capital spending;
References: Walmart.com. (2011). After Massmart, What’s Walmarts acquisition out look in other emerging markets? N.p. http://walmarthelp.com/after-massmart-whats-Walmarts-acquisition-outlook-in-other-emerging-markets/ Information Systems – Useful Cases. (1999). Walmart: Attaining Competitive Advantage from Information Technology. 12 Dec. http://www.prenhall.com/divisions/bp/app/alter/student/useful/ch1walmart.html Jan, Bobby. (2011). Business History Timelines – Sam Walton and Walmart – Business Histories. Resources for Entrepreneurs. Gaebler Ventures. Web http://www.gaebler.com/History-Timeline-Sam-Walton-and-Walmart.htm> Leinwand, Paul, & Mainardi, Cesare (2011). Why Can’t Kmart Be Successful While Target and Walmart Thrive?” Harvard Bussiness Review Web.