Preview

Wal-Mart Conquista O Mundo

Good Essays
Open Document
Open Document
1187 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Wal-Mart Conquista O Mundo
Wal-Mart conquista o mundo Questão 1) Wal-Mart teve um bom desempenho nos Estados Unidos, Canadá, México, Porto Rico, Hong Kong, China e Inglaterra. Os Estados Unidos, Canadá, Hong Kong e Inglaterra são mercados relativamente ricos. Mexico, China e Brasil são países emergentes com alto consumo. Assim, o primeiro traço do sucesso do Wal-Mart pode ser os países com economias saudáveis o suficiente onde os clientes têm alguma renda. Outra característica é que esses mercados podem não ser tão exigentes como os alemães e japoneses, devendo ser interessados no preço mais baixo. o sucesso do Wal-Mart no Canadá e os Estados Unidos são, juntamente com o Reino Unido não é surpreendente, uma vez que estes consumidores compartilham uma herança semelhantes e até mesmo uma abordagem varejo comum. Em todos estes países, a Wal-Mart tem ou tive bons parceiros (Hong Kong, México e China) quando em comparação outras cadeias de lojas de sucesso (Canadá e Porto Rico). Assim, o acesso ao conhecimento do mercado local é um fator importante na entrada bem-sucedida. Questão 2) O Walmart não teve uma boa entrada na Alemanha, Japão, Brasil e Argentina. Na Alemanha e no Japão, os consumidores estão mais exigentes e mais exigentes em termos de qualidade. Eles parecem estar menos interessados no tipo de produtos que o WalMart vende. Em ambos os locais, o Wal-Mart comprou cadeias existentes com as lojas e as vendas pobres miseráveis e houve problema com os parceiros locaus, o que tornou o sistema de distribuição bastante comprometido. Talvez a falta de sucesso tenha sido resultado do mal uso do conhecimento dos gestores. Outra possibilidade é que o Wal-Mart teve um sucesso tão grande no México e no Canadá que estava muito confiante de sua abordagem quando entrou no mercado alemão. No Brasil e na Argentina havia uma exigência por diferentes formatos de loja. Além disso, o WalMart teve dificuldade para competir com o Carrefour, que é a segunda maior cadeia de desconto em todo o mundo. Apesar de o

You May Also Find These Documents Helpful

  • Good Essays

    Wal-Mart definitely is not in a monopolistic market as there are other firms that are competing for market share and profits. A monopolistic firms generally reaps both short term and long term profits from the market by charging high prices for the products that it offers. Wal-Mart does exactly the opposite where it ensures that it’s prices are the lowest in the market. This indicates an oligopolistic behavior of firms like Wal-Mart whose focus is to drive other competing firms out of the market by keeping the competition tight and profits negligible. For some of the firms this results in costs overshooting the profit forcing them to exit the market. So clearly, Wal-Mart portrays an oligopolistic firm behavior. An oligopolistic market has the following characteristics –…

    • 485 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Culture frames what has become widespread among a group of people. Within a culture you can find the symbols, codes, characters, and artifacts that together have designed a bigger picture- a way of life. An artifact in a cultural context is anything created by a human that reflects his or her personal culture. In order to exemplify this essay’s point I will focus on a living cultural artifact that I think depicts present day American Culture most fully: the discount superstore. The American superstore Walmart is currently the most profitable business in the world. Walmart's bargain prices promote the vicious cycle of overconsumption that now defines American Culture. America's largest company may be doing more harm than good, and the debate continues over whether or not the convenience is really worth the social and environmental consequences.…

    • 637 Words
    • 3 Pages
    Good Essays
  • Better Essays

    During the past decade, retail markets have undergone many changes in their processes, services, and formats. The last part of distribution of the market strategy, retailing serves as a bridge between the final consumer and the mass producers of products. Retailing has reached every corner of the globe, and Wal-Mart has been eying areas where the retail market is unorganized or poorly organized. It, along with other corporations, has used liberalization, privatization, and globalization to become potential players in the commercial opportunities these areas embody. “Wal-Mart Stores, Inc. operates Wal-Mart discount stores, Supercenters, Neighborhood Markets and Sam’s Club locations in the United States. The Company operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico and the United Kingdom.”…

    • 1307 Words
    • 6 Pages
    Better Essays
  • Good Essays

    The New Age of Wal-Mart

    • 716 Words
    • 2 Pages

    Walmart’s meteoric rise is one of the great super global powers beginning in probably one of the most unlikely settings, the farmlands of Bentonville, Arkansas, a low-wage region of America. During the formative stages, some useful strategies were employed that started this super store on the right track to the extraordinary success it is today. As explained by author Nelson Lichtenstein of The Retail Revolution: How Walmart Created a Brave New World of Business, founder Sam Walton was lucky to begin the journey during the 1960s and 70s, when there was a tremendous surplus of white women working farm labor. These women departed from these positions of meager wages to work for Sam, who at the right place and the right time took (ethical) advantage of them. They were very grateful of his accommodations, along with his tremendous enthusiasm and care for family. A blending of these strategic practices was very successful, as people were perfectly content with whatever wages they received, which leads me to the second strategy.…

    • 716 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    The globalization of Wal-Mart began in 1991 in Mexico. The economy was starting to affect Wal-Mart’s business and they had to figure out a way to bring the profit up before business was lost. They decided to branch out and open a store in Mexico and Wal-Mart currently has stores in eleven countries (Vijay Govindarajan and Anil K. Gupta 2002). By 1999, Wal-Mart had more than 130,000 employees working in 729 facilities outside the United States (Vijay Govindarajan and Anil K. Gupta 2002). There were many factors that played into Wal-Marts decision to globalize. The first being that it had already saturated most of the domestic markets, and the United States only accounts for just over four percent of the world’s…

    • 1610 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Assignment: Wal-Mart

    • 724 Words
    • 3 Pages

    Wal-Mart, the retail icon, taking on yet another strategy when sitting somewhat comfortably, (a business is never comfortable or should not be so comfortable), especially when the one to “beat.” Advertising strategy is as any strategy and that is with risk. An example of such risk is investing and the risk tolerance for each individual, conservative, moderate, or aggressive specific to goals. Wal-Mart is able to take the aggressive stance but not necessary because of their national, soon-to-be (?), global success but can never consider permanent. As said, it is much more difficult to remain on top than to work towards the top.…

    • 724 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Even though we might all agree that Wal-Mart is very efficient to shop at there are some big downs to one of our most infamous superstores. Wal-Mart has continually used illegal tactics in order to maintain their large market power and the huge impact they have on our economy. In several cases Wal-Mart has been accused of discrimination in many ways. Also because of Wal-Mart many retailers have been put out of business. All of these facts lead to the answer; Wal-Mart is not good for America.…

    • 402 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Globalization of Wal-Mart

    • 1167 Words
    • 5 Pages

    As the world’s largest retail store in the world, Walmart wants to be in every market that they can be prosperous in. They know they rule the United States market, so why not try to expand overseas and dominate those markets as well. Now that they have reached limits on expansion here in the U.S., the next step was to test the water in other nations. As they began to go international, there were many critics saying they will never make it because their business practices and culture wouldn’t work in other countries. Yet the company’s globalization efforts progressed at a rapid pace. Its more than 4,263 international retail units employ more than 660,000 associates in 15 international markets. Their international sales have made up over 24.7 percent of the company’s total sales. This is expected to increase substantially over the next decade. (International business 13th edit, pg. 251)…

    • 1167 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    The History of Wal-Mart

    • 1576 Words
    • 46 Pages

    Wal-Mart is a US-based multinational corporation. Critically discuss the costs and benefits likely to have occurred as a result of its takeover of ASDA, a UK-based company. Wal-Mart is a US based corporation established in 1962 by Sam Walton as one self-service store, in period of 40 years it has developed into one of the biggest and most influential corporations in the world, operating 5000 facilities in 15 different countries. On 26th of July 1999, it successfully acquired the UK based third biggest retail chain ASDA with its 229 stores for 11billion dollars. (OU case study for B200 TMA 07, 2005, pg.61,55,54). In this essay I will identify and examine the benefits and costs that have occurred as a result of Wal-Mart’s takeover of ASDA, however, first it will be necessary to define the term “multinational corporation” and identify the motives that may lead the companies to become MNCs. It is estimated that there are some 35000 multinational corporations worldwide. The MNCs are defined as businesses that own or control foreign assets in more than one country. These numbers of MNCs raise a question, what makes the ownership of foreign assets so attractive for the companies, that they are ready to invest billions of dollars into the acquisitions. In order to answer this question, first we should consider that the primary objective of the for-profit businesses is to maximize their profitability. The ownership of foreign assets presents them with a range of opportunities to achieve this objective. Depending on the business nature and its corporate strategies, by locating their operations within the countries with the suitable market and economic conditions, the companies may be able to increase their market share so sustaining their growth and improving profitability. Or they may also gain competitive advantages by jumping tariff barriers and by achieving significant…

    • 1576 Words
    • 46 Pages
    Powerful Essays
  • Good Essays

    Now that Wal-Mart has conquered the US, can it conquer the world? AsWal-Mart Worldshows, the corporation is certainly trying. For a number of years, Wal-Mart has been the largest company in the United States. Now, though, it is the largest company in the world. Its global labor practices and outsourcing strategies represent for many what contemporary economic globalization is all about. But Wal-Mart is not standing still, and is opening up stores everywhere. From Germany to Beijing to Mexico City to Tokyo, more than a billion shoppers can now hunt for bargains at a Wal-Mart superstore.Wal-Mart Worldis the first book to look at this incredibly important phenomenon in global perspective, with chapters that range from its growth in the US and impact on labor relations here to its fortunes overseas. How Wal-Mart manages this transition in the near future will play a significant role in the determining the character of the global economy.Wal-Mart World'simpressively broad scope makes itnecessary reading for anyone interested in the global impact of this economic colossus.( Stanley D. Brunn)…

    • 1523 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Globalization has made Wal-Mart a multi- billion dollar industry. In Mexico the annual sales for Wal-Mart are $20 billion, in Canada Wal-Mart have established an $11 billion business, in Brazil the sales are $8 billion dollars with the potential to increase to over $20 billion and in Japan the sales average around $4.3 billion (Davis, 2008).…

    • 924 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Wal-Mart’s exponential buying power is forcing smaller, local rivals out of business and is driving factories out of America. This results in job loss and the destruction of established business communities stunting the economic development of the retail sector. According to Smith’s “Inquiry into the Nature and Causes of the Wealth of the Nations” (1776), free competition is the only regulator that allows the individual’s pursuit of self interest to be directed towards the total benefit of society (Invisible Hand Concept) and rules out vicious profiteers. To accomplish this Smith believed in a free market system, a Laissez-Faire governmental leadership style and the removal of traditional restraints on the sale of goods and wages to allow everyone…

    • 781 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    In 1991, Walmart became an international company when they opened a Sam's Club near Mexico City. Just two years later, Walmart International was created. Today, Walmart International is a fast-growing part of Walmart's overall operations, with 4,112 stores and more than 680,000 associates in 14 countries outside the continental U.S.…

    • 1540 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Globalization has made Wal-Mart a multibillion dollar industry. In Japan sales average around $4.3 billion, in Mexico the annual sales is $20 billion, in Brazil sales are $8 billion dollars as Davis, 2008. Davis also points that in Canada Wal-Mart has established $11 billion business.…

    • 815 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    wal-mart in Mexico

    • 429 Words
    • 2 Pages

    Entry Mode: 1991 joint-venture with Grupo Cifra SA de CV (Cifra), a well-established retail chain in Mexico.…

    • 429 Words
    • 2 Pages
    Satisfactory Essays