Waitrose Swot Analysis
History
Waitrose started out as a small grocery shop in west London in 1904 by Wallace Waite, Arthur Rose and David Taylor. The John Lewis partnership acquired the business in 1937, opening the first Waitrose supermarket in 1955. There are now 280 branches, all dedicated to offering quality, value and customer service. Waitrose is now one of the country’s leading food retailers employing over 37,000 people.
Price
Kellogg’s cornflakes (500g) - £2.09
Waitrose have a high reputation for quality and do not try to grab the headlines with price-cuts the way other supermarkets do. Although they are quite expensive they do check the price each week of selected everyday items such as milk, toothpaste, bread, etc. against those in other supermarkets …show more content…
They provide: packing at checkouts where you just ask and they can pack your shopping for you, carry to car service where a member of staff can carry your shopping to your car and pack it away and accompanied shopping where members of staff are available to accompany you around the shop to help with your selections. For others who may find it difficult to get around the store they provide wheelchairs that customers can use, and specially designed trolleys for customers who use a wheelchair also the stores are fitted out with toilets that have wheelchair access. For the convenience of shoppers they provide other services such as a free minicab phone, customer collection point in food and home branches where all purchases can be delivered to the collection point to then be collected by car, a service call facility at their petrol stations where if help is needed a button can be pressed for a member of staff to fill your car for you and finally there is the option to order things such as wine, flowers and gifts online to be delivered to your …show more content…
Each of their buyers is an expert in his or her own field and their job is to seek out the best sources of quality food and unusual ingredients that cannot be found in other supermarkets. They spend a lot of time with the farmers, growers and suppliers to build relationships based on trust and respect. Waitrose aim to buy the majority of their produce British, they are also sourcing local produce from small growers and suppliers close to each Waitrose store.
Promotion
Although Waitrose do not advertise as much as other supermarkets they are still well known by many. They do however run many television adverts alongside with John Lewis of whom they are in a partnership together, which help to bring extra attention to Waitrose. Heston Blumenthal and Delia Smith both lead Waitrose’s Advertising campaigns.
Waitrose started out as a small grocery shop in west London in 1904 by Wallace Waite, Arthur Rose and David Taylor. The John Lewis partnership acquired the business in 1937, opening the first Waitrose supermarket in 1955. There are now 280 branches, all dedicated to offering quality, value and customer service. Waitrose is now one of the country’s leading food retailers employing over 37,000 people.
Price
Kellogg’s cornflakes (500g) - £2.09
Waitrose have a high reputation for quality and do not try to grab the headlines with price-cuts the way other supermarkets do. Although they are quite expensive they do check the price each week of selected everyday items such as milk, toothpaste, bread, etc. against those in other supermarkets …show more content…
They provide: packing at checkouts where you just ask and they can pack your shopping for you, carry to car service where a member of staff can carry your shopping to your car and pack it away and accompanied shopping where members of staff are available to accompany you around the shop to help with your selections. For others who may find it difficult to get around the store they provide wheelchairs that customers can use, and specially designed trolleys for customers who use a wheelchair also the stores are fitted out with toilets that have wheelchair access. For the convenience of shoppers they provide other services such as a free minicab phone, customer collection point in food and home branches where all purchases can be delivered to the collection point to then be collected by car, a service call facility at their petrol stations where if help is needed a button can be pressed for a member of staff to fill your car for you and finally there is the option to order things such as wine, flowers and gifts online to be delivered to your …show more content…
Each of their buyers is an expert in his or her own field and their job is to seek out the best sources of quality food and unusual ingredients that cannot be found in other supermarkets. They spend a lot of time with the farmers, growers and suppliers to build relationships based on trust and respect. Waitrose aim to buy the majority of their produce British, they are also sourcing local produce from small growers and suppliers close to each Waitrose store.
Promotion
Although Waitrose do not advertise as much as other supermarkets they are still well known by many. They do however run many television adverts alongside with John Lewis of whom they are in a partnership together, which help to bring extra attention to Waitrose. Heston Blumenthal and Delia Smith both lead Waitrose’s Advertising campaigns.