Vodafone Marketing Plan
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MANAGING MARKETING
Assessment 2009/10
Gavalas Christos
Athens 2010
Vodafone Greece
Vodafone Greece was established in Greece in 1992 – under the trade name Panafon – with the participation of Vodafone Group Plc., France Telecom, Intracom and Data Bank, and was officially renamed to Vodafone in January 2002. In December 1998, the company listed its shares in the Athens and London stock exchange, while in July 2004 it de-listed from ATHEX. Vodafone Group Plc. is the company’s major shareholder with 99.8% of Vodafone Greece shares.
The technological network
Vodafone has the most extensive, technologically advanced and faults and malfunctions resistant mobile telephony network in Greece, able to provide broad coverage by ensuring high-quality communication.
Products and Services
Having adopted a purely client-centred mentality, the company offers tailor-made tarrif plans depending on the public’s requirements and specificities, for both post-pay and pre-pay customers (New Vodafone Prepaid and Vodafone CU).
In November 2004, Vodafone Greece made an impressive upgrade of Vodafone live! with the power of 3G, enabling subscribers to live their communication to the maximum. Providing services such as video-calling, mobile TV, listening to high-quality stereo music, combined with very fast and entertaining games with 3D graphics, Vodafone is now offering a live dimension in mobile communications.
Vodafone Greece also occupies a very high place in the corporate market, by offering specialised services that cover their increased communication needs, such as Vodafone Mobile Connect card. An innovative service offering fast and reliable wireless access to the Internet, e-mail, or LAN, at any time and from practically any place. Its competitive advantage is the fact that it provides Internet access without the need of a telephone connection, either fixed or mobile.
Moreover, in September 2005, the company launched
MANAGING MARKETING
Assessment 2009/10
Gavalas Christos
Athens 2010
Vodafone Greece
Vodafone Greece was established in Greece in 1992 – under the trade name Panafon – with the participation of Vodafone Group Plc., France Telecom, Intracom and Data Bank, and was officially renamed to Vodafone in January 2002. In December 1998, the company listed its shares in the Athens and London stock exchange, while in July 2004 it de-listed from ATHEX. Vodafone Group Plc. is the company’s major shareholder with 99.8% of Vodafone Greece shares.
The technological network
Vodafone has the most extensive, technologically advanced and faults and malfunctions resistant mobile telephony network in Greece, able to provide broad coverage by ensuring high-quality communication.
Products and Services
Having adopted a purely client-centred mentality, the company offers tailor-made tarrif plans depending on the public’s requirements and specificities, for both post-pay and pre-pay customers (New Vodafone Prepaid and Vodafone CU).
In November 2004, Vodafone Greece made an impressive upgrade of Vodafone live! with the power of 3G, enabling subscribers to live their communication to the maximum. Providing services such as video-calling, mobile TV, listening to high-quality stereo music, combined with very fast and entertaining games with 3D graphics, Vodafone is now offering a live dimension in mobile communications.
Vodafone Greece also occupies a very high place in the corporate market, by offering specialised services that cover their increased communication needs, such as Vodafone Mobile Connect card. An innovative service offering fast and reliable wireless access to the Internet, e-mail, or LAN, at any time and from practically any place. Its competitive advantage is the fact that it provides Internet access without the need of a telephone connection, either fixed or mobile.
Moreover, in September 2005, the company launched