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Vodafone Business Performance

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Vodafone Business Performance
Running Head: Business Performance Measures in Vodafone Group

Business Performance Measures in Vodafone Group

Toru Sekiguchi

August 8th, 2010

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Table of Contents Title Page…………………………………………………………………………………............ i Table of Contents…………………………………………………………………….................. ii Abstract…………………………………………………………………………….................... iii 1. Introduction…………………………………………………………………………………. 1 2. Building a coherent set of performance measures………………………………………... 2 2.1 Performance Measures………………………………………………………….... 2 2.2 Balanced Scorecard………………………………………………………………. 2 2.3 Key Performance Indicators……………………………………………………... 3 3 Application of measures of performance………………………………………………….. 5 3.1 Balanced Scorecard Approach in Vodafone Group ………………… ………….. 5 3.2 The application of the Balanced Scorecard to Vodafone Group ………………... 5 3.3 Customer Perspective…………………………………………………………….. 7 3.4 Financial Perspective…………………………………………………………….. 8 3.5 Learning and Growth Perspective…………………………………………………9 3.6 Business Process Perspective………………..…………………………………… 9 Analyzing and Interpreting results………………………………………………………. 11 4.1 Balanced Scorecard Analysis………………………………………………….... 11 4.2 An Actual Value versus a Target Value …………..………………....………… 11 4.3 An Actual Value versus a Series of the Previous Values of the same KPI…….. 13 4.4 The Actual Values versus Industry Norms……………………………………... 13 4.5 Regression analysis……………………………………………………………... 14 Building a monitoring system…………………………………………………………….. 18 Continuously improving organizational performance………………………………….. 21 Conclusions……………………………………………………………………………….... 23 Bibliography………………………………………………………………………….......... 24

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Abstract A business performance measure is a critical function that provides strategic, steering, and operational management with business intelligence in order to make better decision. It can also help an organization to immediately find and address critical issues on the important business



Bibliography: Balanced Scorecard Institute. (2010). What is the Balanced Scorecard. Retrieved August 1st, 2010 from http://www.balancedscorecard.org/ EFM Software (2009). Case: Vodafone. Retrieved August 1st, 2010 from http://www.efmsoftware.nl/totalqualitymanagement/casesvodafone/?lang=en Kotler, P., & Keller, K. L. (2008). Marketing Management (13th ed.). Upper Saddle River, NJ: Prentice Hall. Naagarazan, R. S., & Arivalagar, A. A. (2009). Total Quality Management. New Delhi, India: New Age International. Obiodu, E. (2010). HIS Global Insight Report: Vodafone Group (Telecoms) Company Strategy. Lexington, MA: HIS Global Insight. Parmenter, D. (2010). Key Performance Indicators (KPIs): Developing, Implementing, and Using Winning KPIs. Hoboken, NJ: John Wiley and Sons. Pearce, J.A., & Robinson, R. B. (2008) Formulation, Implementation and Control of Competitive Strategy (10th ed.). New York, NY: McGraw-Hill. Pinterits, A. (2009). Coordinating Internet Sales with Other Channels: A Performance Measurement Model. Wiesbaden, Germany: Gabler Verlag. Pointon, D. (2005). An interview with Grahame Maher – Vodafone Australia: People before Profits. Retrieved August 1st, 2010 from http://www.fastmeetings.com.au/case-studies/vodafone-maher-interview.htm Rasmussen, N. H., Bansal, M., & Chen, C. Y. (2009). Business Dashboards: A Visual Catalogue for Design and Development. Hoboken, NJ: John Wiley and Sons. Smith, D. A. (2008). Implementing Metrics for IT Service Management. LK Zaltbommel, Netherlands: Van Haren Publishing. Stainthorpe, A. (2009). Mobile Churn and Loyalty Strategies: How to retain valuable customers (2nd ed.). London, UK: Informa UK. Strategy Analytics. (2009). Wireless Operator Performance Benchmarking Q3 2009. Santa Fe, NM: Strategy Analytics. Supply Chain Standard. (2006). Winner: Vodafone. Retrieved August 1st, 2010 from http://www.supplychainstandard.com/Articles/1206/Winner+Vodafone.html 24 TeleManagement Forum. (2010). Business Process Framework (eTOM) Addendum P: A Business Process Framework Primer. Morristown, NJ: TeleManagement Forum. Vodafone. (2008). Interim Management Statement for the Quarter Ended 31 December 2008. Retrieved August-7, 2010 from http://www.vodafone.com/start/media_relations/news/group_press_releases/2009/ims_q3.html Vodafone. (2010a). Vodafone Group Plc: Annual Report for the year ended 31 March 2010. Retrieved June-25, 2010 from http://www.vodafone.com/static/annual_report10/downloads/vf_ar2010.pdf/ Vodafone. (2010b). Customers. Retrieved August-7, 2010 from http://www.vodafone.com/start/responsibility_uk/customers.html Vodafone. (2010c). Learning for the long term. Retrieved August-7, 2010 from http://www.vodafone.com/working_nation/the_skills_of_work/learning_for_the_long.html Volitich, D. (2008). IBM Cognos 8 Business Intelligence: The Official Guide. New York, NY: McGraw-Hill. Wang, X. (2009). Performance analysis for public and nonprofit organizations. Sudbury, MA: Jones & Bartlett Learning. 25

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