Visual Identity
CGD 218
Professor
19 Aug 2010
The visual identity example that I will discuss is one that many people around the world would easily recognize. The company has a wide range of products that are highly sought after and its visual identity is a symbol of the merchandise it represents. The logo has changed somewhat throughout the years; however, the logo is always recognizable. The visual identity or logo I am talking about is the one for Apple, Inc. I recognize it because I currently own some of their products. The products they make are in my opinion of high quality and I have never been disappointed when I bought them. Although their prices are higher than some of their competitors, they are worth the money I spend on them. The apple logo has been around for a long time and it has remained recognizable to me ever since I was young boy. My first encounter with the company logo was when my friend got an apple computer for Christmas in 1986. His Apple pc was small and stylish, but it was very basic. It had its own monitor built into the machine and the text displayed in green on the screen. This was different than the Commodore 64 I had, and I still preferred it over the Apple computer. The logo for Apple during that time period was similar to the logo today except it was rainbow in color. After the logo changed to what it is today I began to notice the company more and became interested in their products. The current logo is sleek and really matches the new products being produced by the company. I indeed like the monochrome look of the current logo because it gives it a clean, stylish and sexy appearance that matches the products it represents. It spells quality and ingenuity compared to the older logo with the rainbow. Additionally, the rainbow color would not match well with the current products as the new logo does (Edible Apple, 2009). The new logo is larger, but it uses the monochrome technique to bring attention to the products.
Apple did an amazing job with using the monochrome technique on the new logo. This technique uses different shades of the same color to create an image. While the current logo is a chrome color, the logo has appeared in red, blue and gray on Apple’s official site and within OS X itself (Michael, 2007). No matter what color the logo appears in, the monochrome technique manages to maintain the qualities it represents in its products and the company.
As our textbook explains about Semiotics, Apple, Inc. is always sending us messages about themselves through their logo (Berger, 2007). For the company, this new appearance represents the company’s innovation, and commitment to catering to the public’s interest. The shiny appearance on the new logo further tells me that the company creates high quality products by paying attention to detail. This is apparent with the iPhone they created. Apple spent a lot of time with detail, that the iPhone has been considered one of the most advanced gadgets of today. Many competitors have tried for years to replicate the technology Apple has developed, and not one has come close in duplicating it.
In summary, Apple, Inc. has developed a logo that is recognizable all over the world. While the logo has not changed many times, the times it has changed it only compliments the direction the company is heading with their products and innovation. The logo clearly identifies what the company stands for as well as describes its products. In the future, if Apple, Inc. decides to change their logo again, I am confident it will only enhance what it has achieved so far and it would be interesting to see what they will develop to represent the company.
References
Berger, A. A. (Ed.). (2007). Seeing is Believing: An introduction to Visual
Communication (3rd ed.). New York, NY: McGraw-Hill.
Edible Apple. (2009, April 20). The Evolution and History of the Apple Logo.
Retrieved from www.edibleapple.com/the-evolution-and-history-of-the-apple-logo/
Michael. (2007, May 14). A Visual History of the Apple Logo. Applegazette.
Retrieved from http://www.applegazette.com/apple-inc/a-visual-history-of-the-apple-logo/
References: Berger, A. A. (Ed.). (2007). Seeing is Believing: An introduction to Visual Communication (3rd ed.). New York, NY: McGraw-Hill. Edible Apple. (2009, April 20). The Evolution and History of the Apple Logo. Retrieved from www.edibleapple.com/the-evolution-and-history-of-the-apple-logo/ Michael. (2007, May 14). A Visual History of the Apple Logo. Applegazette. Retrieved from http://www.applegazette.com/apple-inc/a-visual-history-of-the-apple-logo/
You May Also Find These Documents Helpful
-
An example of Logos in the documentary was at 31:01 when one of the women workers goes into the office of the Labor Board. With Logos the producer is trying to convince an audience by using logic or reason. The scene at 31:01 does just that because the scene is being held inside the office of the Labor Board. This worker that the documentary has been following goes in to talk about her severance pay that Sonya wont pay. Eventually the Labor Board tells her that Sonya said they were only willing to pay $860.…
- 197 Words
- 1 Page
Satisfactory Essays -
Branding within Apple is probably the most important thing that keeps the company going. They have managed to create a brand which is seen as desirable and a must have. The products are all self-promoting with the Apple logo on the back of all products which is now a very recognisable logo. Apple brand internally through their good customer service skills, part of the brand is known for their year warranty which encourages many people to buy with them. They also brand externally through customers when their expectations are met after buying the product or experiencing it in store.…
- 582 Words
- 2 Pages
Satisfactory Essays -
seeing these logos. This comes to show that when Bryson suggests that, "Few really successful brand names of today were not just as familiar to your grandparents or even great-grandparents, and a well-established brand name has a sort of self-perpetuating power."(404), his idea is relatively true, where the Nike or Adidas logos and…
- 1056 Words
- 5 Pages
Good Essays -
An important marketing technique mainly used is branding. Branding is the entire process involved in creating a unique name and image for a product in the consumer’s minds, and almost act’s as a business’s ‘identity’ as it creates an image for the business. A brand can be a powerful selling tool and can help achieve marketing objectives such as gaining market leadership and raising customer awareness. According to the chartered institute of marketing, the best brands create a special relationship with their customers, based on intangible qualities that evoke strong emotional responses. These might consist of a logo, a general look and feel, a tone of voice and the way the company interacts with its customers.…
- 1389 Words
- 6 Pages
Good Essays -
Google takes into consideration all of the visual elements in each design that goes into the creation of Google as a whole. The designers keep a harmony between icons. If you look at the icons, they all maintain a similar visual connection. The same shade of the four colors in the Google logo are repeated within the Google icons. Everything is simplistic, and makes up straight forward geometric forms. All of the icons face forward. Some contain a degree of shadow. The shadows follow the curvature of the form. Typically, the color is always repeated in the same order when on a graphic; Blue, Red, Yellow, Green. In order to make the icons the same sizes, they are lined…
- 1248 Words
- 5 Pages
Good Essays -
Apple, Inc. has revolutionized personal computing since its founding in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. For more than 30 years, Apple, Inc. has introduced groundbreaking products and accessories that truly defy the technological barriers. It has now become one of the world’s most famous computer brands and has introduced innovative products such as iPods, Macintosh, Mac laptops and QuickTime. The logo for Apple, Inc. F.K.A as Apple Computers, Inc. is possibly the most recognizable logo in history. For the past three decades, Apple, Inc. has been the pioneer in the computing industry with its landmark products. In the late 1970’s, the founders Steve Jobs, Ronald Wayne and Steve Wozniak introduced Apple Computers, Inc. to the American public. I was only a year old when the company was established and was familiar with their products growing up as a child. I do not have a distinct moment in my childhood that stands out relating to the Apple Computer however by the time I could understand the concept of computers Apple was already a household name. From the 1970’s to today, the company has experienced many transitions. From the dismissal of its co-founder Steve Jobs in 1985 to the updating of the company logo in 1997 to the changing of the company name in 2007 however even with the changes Apple has still remain a powerhouse in the industry.…
- 1042 Words
- 5 Pages
Better Essays -
The way we see things tomorrow is not the same as todays. Since there is a lot of logos or icons, people no longer look for the company’s name, they look for the logos or icons. For example, when someone goes to buy soda, they buy Coca-Cola, not cola soda. Before they would buy any type of cola, now it has to be Coke. When a person needs to look up some information on the internet, they say, “Google it.” The logo has taken different company’s name into a whole new level. They make their profit basically from their logos and slogans. But because of this, it is changing people’s minds and different…
- 662 Words
- 3 Pages
Good Essays -
Compare the ways the distinctively visual is created in Lawson’s short stories and in ONE other related text of your own choosing.…
- 581 Words
- 3 Pages
Good Essays -
The Apple icon is probably one of the most recognizable logos I can recall. From the rainbow colored version designed by Rob Janoff and implemented in 1976, to the slick silver monochromatic version used today, it clearly conveys the Apple brand without so much as a word spoken about it. With simplicity of design, lack of mentioning the company name in print, its underlying message of “fresh” and an edge of anarchy, Apple clearly achieved what few companies have in history. They made us all think of them when we see a silver bitten apple.…
- 648 Words
- 3 Pages
Good Essays -
Composers create distinctively visual images to draw aspects that they are presenting in their texts. This helps the reader to understand and visualise the characters responses to significant aspects of life. The Author Henry Lawson uses these distinctive images in his short stories ‘The Drovers Wife’ and ‘The Loaded Dog’ to help portray the harsh realities of living in the Australian bush. These realities create significant experiences for the individuals in his stories as they are faced with hardships, mateship and love. Similarly, John Misto’s play ’The Shoe-Horn Sonta’ and Ramon Tongs ‘African Beggar' use distinctively visual language to let the responder engage with the characters and their world.…
- 944 Words
- 3 Pages
Good Essays -
In what ways are people and their experiences brought to life through the distinctively visual?…
- 980 Words
- 4 Pages
Good Essays -
Secondly, the graphic design represents that the company have outgrown its self. That it have upgraded to bigger and better things, like for example they made mini computers into iPods, iPads and iPhones. The new graphic design tells us that they have done…
- 677 Words
- 3 Pages
Good Essays -
Distinctively visual texts are texts that allow the audience to create an image within their mind, using an array of language and visual techniques. Henry Lawson, an Australian bushman and author of the late nineteenth century, demonstrates the experiences of bush life through his numerous short stories. Other texts however, like a photograph or a painting, create an image or a scene in the viewers' mind to demonstrate particular experiences expressed within the text. Frederick McCubbin, also from the late nineteenth century, displays life in outback Australia through his paintings.…
- 1609 Words
- 7 Pages
Better Essays -
Organizations thru’ Corporate identity ads like by using tag line ‘Lets make things better’, or like Richard Branson (virgin) or Phil knight of Nike are some identity…
- 2750 Words
- 11 Pages
Good Essays -
So,how can we get to iconic branding? To me, iconic branding is about really getting three things right: The first and most important is segmentation. Now, segmentation is a much used word, but it can make the difference between winning and losing.…
- 1974 Words
- 8 Pages
Better Essays