Virgin Brand Extension Strategies
SUPERBRANDS ANNUAL 2011
SuperbrandsDigital.com
virgin.com
VIRGIN
Virgin Holidays achieved unprecedented success in 2010 with a record 13 trophies at the British Travel Awards including the Gold Award for Large Holiday Company of the Year. It was also voted Long Haul Operator of the Year at the Travel Trade Gazette Awards and topped the tourism category in the 2010 UK Customer Services Index.
Virgin is known for applying its brand values across many sectors, making it arguably one of the most diverse brands in the world. Throughout its history, Virgin has focused on quality and service and strives to offer industry innovation. There are now more than 200 Virgin-branded companies worldwide, a testament to its diversity and longevity.
Market
Since it was established by Richard Branson in 1970, the Virgin Group has gone on to operate in sectors ranging from music and travel to financial services and retail, with three key brands: Virgin Atlantic, Virgin Holidays and Virgin Media. magazine and along with its multi-awardwinning Heathrow Clubhouse, demonstrates how Virgin Atlantic continues to strive for exacting standards within the airline industry. Virgin Holidays offers bespoke holiday experiences throughout the world, from Alaska to Zanzibar, backed up with expert knowledge and innovative customer service from booking through to resort. It is the UK’s largest long haul holiday company and the market leader to the US, the Caribbean and the Middle East. Its extensive retail network of Virgin Holidays stores – 46 throughout the UK – offers an alternative to the traditional high street travel agent experience. Launched in 2007, Virgin Media was the first company to provide for all of its customers’ digital needs in one package, bringing broadband, television, phone and mobile services to almost 12 million homes nationwide. It owns the largest fibre optic network in the UK and it is purpose-built for the way digital media is consumed today. Films,
SuperbrandsDigital.com
virgin.com
VIRGIN
Virgin Holidays achieved unprecedented success in 2010 with a record 13 trophies at the British Travel Awards including the Gold Award for Large Holiday Company of the Year. It was also voted Long Haul Operator of the Year at the Travel Trade Gazette Awards and topped the tourism category in the 2010 UK Customer Services Index.
Virgin is known for applying its brand values across many sectors, making it arguably one of the most diverse brands in the world. Throughout its history, Virgin has focused on quality and service and strives to offer industry innovation. There are now more than 200 Virgin-branded companies worldwide, a testament to its diversity and longevity.
Market
Since it was established by Richard Branson in 1970, the Virgin Group has gone on to operate in sectors ranging from music and travel to financial services and retail, with three key brands: Virgin Atlantic, Virgin Holidays and Virgin Media. magazine and along with its multi-awardwinning Heathrow Clubhouse, demonstrates how Virgin Atlantic continues to strive for exacting standards within the airline industry. Virgin Holidays offers bespoke holiday experiences throughout the world, from Alaska to Zanzibar, backed up with expert knowledge and innovative customer service from booking through to resort. It is the UK’s largest long haul holiday company and the market leader to the US, the Caribbean and the Middle East. Its extensive retail network of Virgin Holidays stores – 46 throughout the UK – offers an alternative to the traditional high street travel agent experience. Launched in 2007, Virgin Media was the first company to provide for all of its customers’ digital needs in one package, bringing broadband, television, phone and mobile services to almost 12 million homes nationwide. It owns the largest fibre optic network in the UK and it is purpose-built for the way digital media is consumed today. Films,