Viral Loop Case Study
“Virality”, “Viral Loop”, “Growth Hack” … Ah! A lot of buzzwords you have been hearing lately? Well, yes. These buzzwords are making some noise already and let me tell you, it’s not at all rocket science. It is something that you can easily adapt and help yourself. So, how can you top your app in the App Stores? It is not as simple as you thought though and not as hard as some complicated science formula. It’s some well polished common sense we can call.
1) What is Virality or Viral Loop?
Virality is all about interacting with your users and making them become your app’s marketers. Virality is not just a marketing strategy, it is something which has to be thought thoroughly and implemented from the very beginning. Growth obtained this way …show more content…
Incentivize the users in simple terms.
It must add more value to the users more they use the app. It must either solve some of their need or it must be really addictive.
Ask yourself these questions which will help you figure out your app’s worth or market fit:
Why will people share my app? Does it offer something valuable for the users to share?
Is it really worth being shared?
How can I reward the users for sharing my app?
Why will they share and how can I make them share?
Why would they want their friends to use this? and why would they want their friends to share?
How can I make the users keep sharing the app for a long term?
2) How and when does this work?
There is an Old School viral model which you already might know of. Make users create something or some action in your app and then share it with their friends. In this approach the obvious way of interacting is by adding social sharing buttons, text messages, emails. Unfortunately this method, misses a lot of opportunities because only a few of users will share, only a few of the friends will see what they have shared hence reducing the growth rate. To actually go viral, it is important to engage your audience effectively. Each and every time they use your app, it should improve their experience and increase value of your app. More users come on board, the value should go …show more content…
If we dig deep, there comes a term called “Viral Coefficient”. Once again, its not something hard to understand, but just a simple equation which will let you figure out if your viral loop will be successful.
Viral Coefficient, VC = N x PN1 x PN2
Here,
N = average number of users invited by each active users who invites someone.
PN1 = proportion of users who will accept the invites and join your app
PN2 = proportion of active users who will invite others.
Now, to make use of this equation, change the variables N, PN1 and PN2 with appropriate values based on your analytics, and multiply them. The result you have is VC or Viral Coefficient. Based on the value you get for VC, you can figure out how well your viral loop will grow in these three ways –
If VC is greater than 1, then growth is exponential.
If VC is less than 1, then you will have to take care of your content, monitor them and remarket them in a better way.
If VC is less than 0, then there will not be any growth possible.
3) Principles and Examples
Try these below principles and I will assure you of
1) What is Virality or Viral Loop?
Virality is all about interacting with your users and making them become your app’s marketers. Virality is not just a marketing strategy, it is something which has to be thought thoroughly and implemented from the very beginning. Growth obtained this way …show more content…
Incentivize the users in simple terms.
It must add more value to the users more they use the app. It must either solve some of their need or it must be really addictive.
Ask yourself these questions which will help you figure out your app’s worth or market fit:
Why will people share my app? Does it offer something valuable for the users to share?
Is it really worth being shared?
How can I reward the users for sharing my app?
Why will they share and how can I make them share?
Why would they want their friends to use this? and why would they want their friends to share?
How can I make the users keep sharing the app for a long term?
2) How and when does this work?
There is an Old School viral model which you already might know of. Make users create something or some action in your app and then share it with their friends. In this approach the obvious way of interacting is by adding social sharing buttons, text messages, emails. Unfortunately this method, misses a lot of opportunities because only a few of users will share, only a few of the friends will see what they have shared hence reducing the growth rate. To actually go viral, it is important to engage your audience effectively. Each and every time they use your app, it should improve their experience and increase value of your app. More users come on board, the value should go …show more content…
If we dig deep, there comes a term called “Viral Coefficient”. Once again, its not something hard to understand, but just a simple equation which will let you figure out if your viral loop will be successful.
Viral Coefficient, VC = N x PN1 x PN2
Here,
N = average number of users invited by each active users who invites someone.
PN1 = proportion of users who will accept the invites and join your app
PN2 = proportion of active users who will invite others.
Now, to make use of this equation, change the variables N, PN1 and PN2 with appropriate values based on your analytics, and multiply them. The result you have is VC or Viral Coefficient. Based on the value you get for VC, you can figure out how well your viral loop will grow in these three ways –
If VC is greater than 1, then growth is exponential.
If VC is less than 1, then you will have to take care of your content, monitor them and remarket them in a better way.
If VC is less than 0, then there will not be any growth possible.
3) Principles and Examples
Try these below principles and I will assure you of