Victoria's Secret
SWOT analysis
Strength :
The main strength of Victoria ‘s Secret is the product they offer to their customer example ; lingerie , perfume , lotions and clothing .
It owns a website on which they market their products and inform their consumer about the upcoming products , ease of purchasing, exchange policy is available , live chat and tracking information
They are well known and trustworthy brand name .
Their marketing strategies of the company are well-organized .
They use super models , top - notch photographers for advertizing . They do not worry about lack of models as they always get the best pick since they build a very good portfolio for the models thus they can pay lesser to the models .
They arrange annual fashion shows to improve their brand name and update their consumer on their latest collection .
Weakness :
Their target market is very narrow .
A small amount of people are willing to wear their clothing on a daily basis .
They do not have a strong foothold in Asia .
The company focus on very little sector .
The size of the clothing are limited .
Opportunities
They have great advantage over model selection .
They have limited amount of shops thus they are bigger in size to house more products .
Threats
Their resource are very limited thus if the economic downturn arises , the company profile will be affected .
They have many rivals in the market who offer lingerie products .
Most lingerie products offer more promotion and discounts than them .
Competitors :
The Gap
American Eagle
Company Vision :
Give a captivating shopping experience for the customers .
Company background :
Victoria's Secret was established in San Francisco during the early 1970's by Roy Raymond.
Strength :
The main strength of Victoria ‘s Secret is the product they offer to their customer example ; lingerie , perfume , lotions and clothing .
It owns a website on which they market their products and inform their consumer about the upcoming products , ease of purchasing, exchange policy is available , live chat and tracking information
They are well known and trustworthy brand name .
Their marketing strategies of the company are well-organized .
They use super models , top - notch photographers for advertizing . They do not worry about lack of models as they always get the best pick since they build a very good portfolio for the models thus they can pay lesser to the models .
They arrange annual fashion shows to improve their brand name and update their consumer on their latest collection .
Weakness :
Their target market is very narrow .
A small amount of people are willing to wear their clothing on a daily basis .
They do not have a strong foothold in Asia .
The company focus on very little sector .
The size of the clothing are limited .
Opportunities
They have great advantage over model selection .
They have limited amount of shops thus they are bigger in size to house more products .
Threats
Their resource are very limited thus if the economic downturn arises , the company profile will be affected .
They have many rivals in the market who offer lingerie products .
Most lingerie products offer more promotion and discounts than them .
Competitors :
The Gap
American Eagle
Company Vision :
Give a captivating shopping experience for the customers .
Company background :
Victoria's Secret was established in San Francisco during the early 1970's by Roy Raymond.