Utilarian Needs
The product that I recently bought was the MacBook, the Apple laptop. At the time I bought it, I have such a high level of drive that arouses me to satisfy the needs. I finally decide to reduce the tension, occurs from the discrepancy between my present state (of not having it) and my goal (owns a notebook), by buying it. The motivation I had then resulted from my needs, both utilarian and hedonic. On the one hand, utilarian need implies my attention towards to objective and tangible attributes of the products. My utilarian need was the necessity of using the laptop to do homework, paperwork and presentations. On the other hand, there also existed a hedonic need, which was due to my subjective and emotional responses to the product and to