Usp 4p Demo Psycho Mar Con
Unique Selling Proposition
Keen eye of artistic sensibility generated a line of a unique hobo luxury leather bag. Deigned a style of masculine shape. Bag offering a slew of versatile handbag, spice up two aesthetic layers shape line of high details, creating a fascinating monochromatic with a strong sensibility of interpretation of luxury.
S W O T
Strengths
Thacha offering high quality of leather good handbag made of genuine materials, cow leather, cow hair, brass bar. Thacha bags distinguish in the design and style; Thacha bag’s is identified as hobo masculine style. As its first genuine distributor which set price at market price.
Weakness
Since Thacha is the newborn, brand need to rapidly spread advertising, promote and create awareness right through the massage of “ masculine shape “ communicate to target customer.
Opportunities
Thacha is accessible to target customer, information accessible, Internet is advantage tool that were used to communicate and reach customer.
Threats
New competitor arrives the launching period, Competition occurs. Build brand image to be above competitor by seeking for competitor niches.
Demographic Thacha bag’s targeting women aged between 17 to 35 students, university student, and employee working people, who earn income between 30,000 until 50,000 BAHT. This targeting middle class who interesting in fashion, trend and value of quality of leather bag.
Psychographic Thacha leather bag’s target modern women who are interested in leather goods and premium leather bag, women who got the characteristic of vivacious lifestyle, fashion, trend conscious and trend updating person.
4P’s
Product A unique hobo designed with style of masculine shape made of genuine leather; supple cow leather. Bag designed the distinguish of fascinated two layers that create aesthetic monochromatic. Bag is medium size of width 36 cm and 30 heights.
Price Thacha positioned its self as second standard of luxury price. Value of goods is
Keen eye of artistic sensibility generated a line of a unique hobo luxury leather bag. Deigned a style of masculine shape. Bag offering a slew of versatile handbag, spice up two aesthetic layers shape line of high details, creating a fascinating monochromatic with a strong sensibility of interpretation of luxury.
S W O T
Strengths
Thacha offering high quality of leather good handbag made of genuine materials, cow leather, cow hair, brass bar. Thacha bags distinguish in the design and style; Thacha bag’s is identified as hobo masculine style. As its first genuine distributor which set price at market price.
Weakness
Since Thacha is the newborn, brand need to rapidly spread advertising, promote and create awareness right through the massage of “ masculine shape “ communicate to target customer.
Opportunities
Thacha is accessible to target customer, information accessible, Internet is advantage tool that were used to communicate and reach customer.
Threats
New competitor arrives the launching period, Competition occurs. Build brand image to be above competitor by seeking for competitor niches.
Demographic Thacha bag’s targeting women aged between 17 to 35 students, university student, and employee working people, who earn income between 30,000 until 50,000 BAHT. This targeting middle class who interesting in fashion, trend and value of quality of leather bag.
Psychographic Thacha leather bag’s target modern women who are interested in leather goods and premium leather bag, women who got the characteristic of vivacious lifestyle, fashion, trend conscious and trend updating person.
4P’s
Product A unique hobo designed with style of masculine shape made of genuine leather; supple cow leather. Bag designed the distinguish of fascinated two layers that create aesthetic monochromatic. Bag is medium size of width 36 cm and 30 heights.
Price Thacha positioned its self as second standard of luxury price. Value of goods is