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Using Job Satisfaction and Pride as Internal-Marketing Tools

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Using Job Satisfaction and Pride as Internal-Marketing Tools
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Using job satisfaction and pride as internal-marketing tools. (Human Resources).
By Dennis B. Arnett & Debra A. Laverie & Charlie McLane Cornell Hotel & Restaurant Administration Quarterly | April, 2002

Cornell Hotel & Restaurant Administration QuarterlyCornell Hotel & Restaurant Administration QuarterlyCornell UniversityTradeMagazine/JournalBusinessTravel industryCOPYRIGHT 2002 Cornell University0010-8804Copyright 2002, Gale Group. All rights reserved.200204012002April432Arnett, Dennis B.Laverie, Debra A.McLane, Charlie87(10)Arnett, Dennis B.^Laverie, Debra A.^McLane, CharlieUsing job satisfaction and pride as internal-marketing tools. (Human Resources).9911210Motivational Techniques00WORWorldHospitality industry Product developmentHospitality industry Human resource managementWork environment Economic aspectsWork environment Psychological aspectsEmployee motivation Psychological aspectsCorporate culture ManagementOrganizational change ManagementJob satisfaction MeasurementJob satisfaction Psychological aspectsJob satisfaction Economic aspectsCompany personnel managementCompany service developmentCompany business management280Personnel administration361Services development200Management dynamicsHuman resource managementService developmentPsychological aspectsEconomic aspectsManagementMeasurementProduct developmentHospitality industry Product developmentHospitality industry Human resource managementWork environment Economic aspectsWork environment Psychological aspectsEmployee motivation Psychological aspectsCorporate culture ManagementOrganizational change ManagementJob satisfaction MeasurementJob satisfaction Psychological aspectsJob satisfaction Economic aspectsSales management Employees ' attitudes and opinions about their colleagues and the work environment may make all the difference between workers ' merely doing a good job and delivering exceptional guest service. Increased competition in the hotel

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