Preview

User Generated Content

Good Essays
Open Document
Open Document
751 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
User Generated Content
User-generated content

Brianna Hughes

Northeaster State University

User generated content is on the verge in the media industry and becoming a world wide system used on the internet and in commercials. The growth of new media has increased communication between many people all over the world. People are able to speak their mind through websites, blogs, pictures, and other user-generated media. User-generated content is another way for people to access things at a quicker pace with fast feedback. Facebook is a great example because it is real time and people are able to communicate with people all around the nation. Many commercials are based on how the media is transforming according to the needs of the people. The major part of the user-generated media is that it is widely globalized. The design of new media will continue to innovate because it will not always be new because the media industry is always changing and improving.

User-generated commercials add value because it benefits the world from using the service or watching the commercial. The social has changed rapidly in the past few years. The commercials have been used for companies, schools, and much more. The commercials are activity between the user and information channels. Companies have to decide if the exchange of information is profitable to them (Marshall, Solomon, Stuart 2009). This gives the company a choice on whether or not to do a user-generated commercial. A company is able to gain value from competitve advantage either through distinctive competency or differential benefit. They both have to do with what the strong points are in the company. The user-generated information determines if the consumers are satisfied with the information or product being advertised. Most companies try to build a strong relationship between the customers because they want a long term buying relationship and if the user-generated commercials show that most customers are satisfied with the products

You May Also Find These Documents Helpful

  • Powerful Essays

    Often varying in message and purpose, commercials and advertisements have proven to be successful forms and methods of mass communication. The goals of advertisements is to appeal to their target audience in an effort to encourage or persuade that demographic to purchase their products and become their customer. Some companies may even have more than one commercial in an effort to reach and persuade those that are outside of their usual demographic to begin purchasing their products. Not only taking into account the obvious message, it is important to also analyze and look into the subcomponents, such as imagery and dialogue, that makes conveying their message successful.…

    • 1419 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    | The major developments in the evolution of mass media during the 20th century included the radio, television, and communication gadgetry, such as personal computers, cable TV, DVDs, DVRs, direct broadcast satellites, fax machines, cell phones, smartphones, and PDAs.For a large part of the 20th century, televisions and radios where stationary devices. More recently, devices such as, laptops, ipads, and smartphones allow people to view magazine articles, radio programs, songs, TV shows, and movies, from almost any location they want. On the Internet, multiple images, texts, and sounds are digitally reproduced and transmitted globally. These devices are constantly being update to provide consumers with the newest technologies possible. The Internet and social media, such as Facebook and e-mail are other large developments in the evolution of mass media. In fact, Facebook alone has more than 500 million users worldwide. Social media allows people from all over the world to connect through ongoing online conversations, share stories and interests, and to produce their own media content. This also gives people the choice to upload photos and homemade videos, and share them with others around the world.The media convergence has allowed media marketers to consolidate multiple media services such as, cable connections, phone services, television transmissions, and Internet access, under one corporate umbrella. For example, when a company owns more than on media outlet they can have a reporter or producer to create multiple different versions of the same story for multiple media outlets. This helps companies to manage resources and maximize profits.…

    • 584 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    When a company produces a commercial, their main objective is to get their product or whatever they are showcasing to sell. Many methods are used to lure the audience being…

    • 1497 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer's mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it's speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.…

    • 2413 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Commercials are designed to attract people to a certain product that they are planning to sale. It has been this way for years and over time both companies and people have only increased their knowledge on what people want. There are many jobs involving these “selling skills.” I could never understand how a person is successful making others feel that they need to buy certain products, but it is capable in this society.…

    • 991 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Appeals of Advertising Potential customers are always attracted by advertising companies in at least some sort of way. These companies have learned over time that some things sell better based on the time period. The media have found ways to make topics more appealing to the consumer by providing an emotional connection. The human mind works on emotions and our senses react when there is something we desire. Those who do the marketing where we see the many hundreds of advertising each day, try to trigger an emotion that will create a need for us to have something we don’t particularly need.…

    • 703 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    From the past decades, technology has advanced at a rapid pace, and today, the technology cannot be compared to that of the past decades, it terms of efficiency and complexity. Technology is useful in various spheres in the world, including the business sphere. One of the ways through which companies use technology is through advertising and marketing. Through this, companies communicate with consumers, mainly creating awareness about their new products, or promoting their companies, for increased profitability. Marketing and advertising benefits the company the most, since this promotes company products, hence more sales for the company. On the other hand, consumers too benefit from marketing and advertising, as this makes them aware of the products in the market by different companies, thus are able to make their purchasing decision, after comparing various products in the market. However, advertising and marketing is also known to have negative influences on the target population for which the adverts are aimed. Marketing and advertising has negative effects on the youth in America, and these include eating disorders and obesity, body dissatisfaction, violence, and consumerism.…

    • 1188 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Everything in the world is bought for a reason, whether prompted by human necessity or sneaky advertisements. Advertisements drive 90% of purchases made in a lifetime, including homes, toys, clothes, etc. These multitudes of purchases are made because advertising experts create propaganda and throw it persuasively upon every individual in every society. Advertisements are a significant part of today's culture because advertising and persuasion affect everyone all around the world. It is important to consider how effective advertising actually is since there are different ways to promote a product. Overall, this issue requires society to consider how companies promote their products so they may realize how they are being affected; however, if…

    • 451 Words
    • 2 Pages
    Good Essays
  • Good Essays

    By using these advertisements, companies are keeping the internet free and making it easier for consumers to educate themselves and become informed and active members of the community able to fully participate in progressing society into the…

    • 519 Words
    • 3 Pages
    Good Essays
  • Good Essays

    What makes commercials in the twenty-first century popular or successful? What are commercial demanding from us and what are we demanding from commercial? These are just a few questions commercial viewers should frequently be asking themselves. Most commercial produces in this century, use special techniques to attract certain viewer and their emotions. In this essay, the writer will compare and contrast two different commercial ads. Two commercial ads that have grasp the writers attention are Reebok “Skyscape" Shoes and Victoria’s Secret “Forever Sexy” Fragrance. These two commercial acquire costumers by using different techniques that appeal to viewers emotions.…

    • 1244 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Rapid Growth In Australia

    • 1231 Words
    • 5 Pages

    For example, the inception of the social media sites of Facebook and twitter saw the use of a similar social media medium Myspace lose many users. The second is economics, in terms of the need to make money or profits. This need will always be present in society and supplying forms of media for communication can be economically rewarding. As new forms of media come into markets, old media forms will be exceedingly non profitable. Recently, because the internet is so easy to access, cheap and of vast content, old media forms such as newspapers and television have less value associated with their production. Third is human creativity, how people work to create new forms of media as a means of communication. This relates to both the invention of new media forms but also to the improvement of both old and new media forms. Fourth is social controls, implemented by people in power especially governments who try to control what is shown in the media. The last factor is audiences who choose what media to adopt and use therefore denoting whether a certain type of media will be successful or a failure. All of these factors determine what media is popular and being used. The media is…

    • 1231 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Propaganda Used Today

    • 701 Words
    • 3 Pages

    The modern advertiser stresses not the product but the benefits that may be enjoyed by purchasers. The fast talking and attractive videos and audio come-ons that persuade somebody to do something by flattery or gently but persistent through argument and attract consumers into buying the products or services they are hawking. The ubiquity of these advertisements makes them a constant part of everyday life. Yet beneath the smiles and smooth patter being kept up by the ad 's featured shills and beautifully…

    • 701 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Advertisements are a very important means of communication for brands and businesses all across. This form of communication has been in existence for time immemorial and has always been considered very impactful. Advertising has a major influence on the minds of consumers, and is able to build brand image as well as create brand recall. Over the years marketers have developed new strategies to stay alive in the market and sell more products.…

    • 251 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    which is centered on the top of the page. Under the headline on the right hand side of the page, the…

    • 697 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    User-generated content sites provide platforms for information sharing, video sharing, photo sharing, and blogging. Often referred to as Web 2.0, these sites are expected to generated $4.3 billion by 2011, more than four times what U.S. user-generated content sites generated in 2007 when more than 70 million U.S. Internet users created content online (eMarketer 2006). According to Nielsen/NetRatings, user-generated content sites constitute 5 out of top 10 fastest growing Web brands (Neilsen 2006). Among these usergenerated content sites, the role and growth of social networking sites (SNS) has been undeniably overwhelming, especially among teens and young adults; more than 55% of teens online use social networks, and 48% of them visit SNS daily or more (Lenhart and Madden 2007). Despite these staggering statistics, very little…

    • 7622 Words
    • 31 Pages
    Powerful Essays