Use the Stakeholder Model of Business Environments to Critically Examine the External Environment of Asda Wal-Mart as Outlined in the Case Study That Follows.
Part I. Use the stakeholder model of business environments to critically examine the external environment of Asda Wal-Mart as outlined in the case study that follows.
Each organisation has a unique external and internal environment that has unique impacts on the organisation. A stakeholder’s analysis categorises that environment determining whether an organisation or a person has any low or high interest and power over the business. Based on The Asda Wal-Mart case study, stakeholders are consecutive:
HIGH INTEREST
LOW INTEREST
H
I
G
H
POWER
Category D
Sam Walton and family: Rob Walton;
CEOs and executives: Andy Bond, Archie Norman, Lee Scot, David Glass.
Special interest groups: Consumer and community groups, anti – globalisation campaigners and trade unions
Category C
Customers,
L
O
W
POWER
Category B
Employees,
Competitors,
Suppliers – China, South East Asia
Category A
Not identified
Figure1 - Stakeholder matrix for Asda Wal-Mart’s
Category D stakeholders
The main stakeholders identified in case study are Walton 's Family, shareholders, such as CEOs and special interest groups. However, the key player in the organisation was Sam Walton, which exerts a powerful influence over the company 's behaviour and established organisational values. Moreover, Sam Walton pioneered the concept of self-service and central billing, making the Wal-Mart 'Everyday low prices ' shopping and the largest company in the world.
The CEOs make the decisions and introduce the strategies that drive the organisation, such as Archie Norman that restored Asda’s fortunes by concentrating on low prices strategy. It was a good marketing, which matched with Wal-Mart marketing strategy, and it came with a huge result of sales growth. The power and influence of CEOs within Asda Wal-Mart is seen in an example of David Glass, which took a massive risk with the company money budget in pioneering IT and distribution systems through technology 's
Each organisation has a unique external and internal environment that has unique impacts on the organisation. A stakeholder’s analysis categorises that environment determining whether an organisation or a person has any low or high interest and power over the business. Based on The Asda Wal-Mart case study, stakeholders are consecutive:
HIGH INTEREST
LOW INTEREST
H
I
G
H
POWER
Category D
Sam Walton and family: Rob Walton;
CEOs and executives: Andy Bond, Archie Norman, Lee Scot, David Glass.
Special interest groups: Consumer and community groups, anti – globalisation campaigners and trade unions
Category C
Customers,
L
O
W
POWER
Category B
Employees,
Competitors,
Suppliers – China, South East Asia
Category A
Not identified
Figure1 - Stakeholder matrix for Asda Wal-Mart’s
Category D stakeholders
The main stakeholders identified in case study are Walton 's Family, shareholders, such as CEOs and special interest groups. However, the key player in the organisation was Sam Walton, which exerts a powerful influence over the company 's behaviour and established organisational values. Moreover, Sam Walton pioneered the concept of self-service and central billing, making the Wal-Mart 'Everyday low prices ' shopping and the largest company in the world.
The CEOs make the decisions and introduce the strategies that drive the organisation, such as Archie Norman that restored Asda’s fortunes by concentrating on low prices strategy. It was a good marketing, which matched with Wal-Mart marketing strategy, and it came with a huge result of sales growth. The power and influence of CEOs within Asda Wal-Mart is seen in an example of David Glass, which took a massive risk with the company money budget in pioneering IT and distribution systems through technology 's