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Student Name: Jeffrey Ang Schoggi Wong Bobby Kwok Yu Hoi Shan Michelle
Instructor : Ms. Maggie Pua
Submission Date : 18/12/2013

Table of Contents

Company Background Our company call that Jesman is since 1970’s Our company is selling sport shoes such as basketball shoes and football shoes. Our first shop was opened in Hong Kong. After a few years, we started to have more than one shops.

Mission and vision Our company want become an international sports shoes company , while we will do the best service and provide good product to our consumers . First thing we will provide a good consumers service and after sale service , hope the consumers came to our retail shop can enjoy our service ,thus maybe they will buy more. Second , we will use the lower produce cost to make our product , but the quality we will keep in the top level , definitely not affect under the lower produce cost. Lastly , about detail of after sale service for the product is means that if the consumers brought our product when they leave our shop feel the shoes the color or size is unsuitable of they like or style, they can keep the receive the recipe came back our shop include 10 days , but the shoes must haven any damage , we will change the product to the consumers. Hope that mission and vision can help our company to keep some long term costumers.

Product We were selling the new sport shoes. The shoes hope can give our buyer have a great experience
We set our shoes price range is about HKD 600(10 present higher or lower is also possible).
This price lower than the other competitor it is because we need to attract more people to buy our products to improve our company income. Also to let more consumers to buy our new produce more than buy the other competitors product. Our mission of product will according to convenient ,comfortable and fashion to attract the costumers ,

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