Unit 19 Assignment Brief Marketing Planning February 2014 moderated by NN
ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT
Pearson BTEC Level 5 HND in Business (QCF)
Unit 19: Marketing Planning (QCF. L5)
Session February 2014
Course work (Word limit 3500)
HND Assignment Brief
Programme title
ML955 Pearson BTEC Level 5 HND in Business
Unit number and title
Unit 19
Marketing Planning
Assignment number and title
1 of 1
McDonald’s: Repositioning the Golden Arches
Mo Willan
Module Leader
Student name
Assessor (receiving the work)
Dr Mo Willan, Richard West, Abu Naser
Issue date
February 2014
Deadline(s)
Written Work:
02-07 June 2014
Resubmission
Y
Deadline
TBA
Work submitted after the deadline, and within 2 weeks of the deadline, will be capped at a
Merit grade unless extenuating circumstances apply- see programme handbook for further information. Work submitted later than two weeks after the deadline will not be accepted. Feedback will be available within 3 weeks of the submission date.
Late submission:
Feedback
Number of tasks
Submission dates
There are four tasks regarding the individual written report – all in report format
TBA
Task 1 Question on role and barriers to marketing planning
Task 2 Question on macro-environmental analysis and proposing of SMART objectives
Task 3 Question on marketing strategies and application of marketing mix elements
Task 4 Question on impact of ethical issues on marketing planning activities
General Guidelines
The work you submit must be in your own words. If you use a quote or an illustration from somewhere you must give the source.
Include a bibliography at the end of your document. You must give all your sources of information.
Make sure your work is clearly presented and that you use correct grammar.
Wherever possible use a word processor and its “spell-checker”.
Introduction and background notes
(vocational context)
This unit will be assessed by Course Assignment and Time Constraint Assessment based on written Examination
The attached case study of McDonald’s:
Pearson BTEC Level 5 HND in Business (QCF)
Unit 19: Marketing Planning (QCF. L5)
Session February 2014
Course work (Word limit 3500)
HND Assignment Brief
Programme title
ML955 Pearson BTEC Level 5 HND in Business
Unit number and title
Unit 19
Marketing Planning
Assignment number and title
1 of 1
McDonald’s: Repositioning the Golden Arches
Mo Willan
Module Leader
Student name
Assessor (receiving the work)
Dr Mo Willan, Richard West, Abu Naser
Issue date
February 2014
Deadline(s)
Written Work:
02-07 June 2014
Resubmission
Y
Deadline
TBA
Work submitted after the deadline, and within 2 weeks of the deadline, will be capped at a
Merit grade unless extenuating circumstances apply- see programme handbook for further information. Work submitted later than two weeks after the deadline will not be accepted. Feedback will be available within 3 weeks of the submission date.
Late submission:
Feedback
Number of tasks
Submission dates
There are four tasks regarding the individual written report – all in report format
TBA
Task 1 Question on role and barriers to marketing planning
Task 2 Question on macro-environmental analysis and proposing of SMART objectives
Task 3 Question on marketing strategies and application of marketing mix elements
Task 4 Question on impact of ethical issues on marketing planning activities
General Guidelines
The work you submit must be in your own words. If you use a quote or an illustration from somewhere you must give the source.
Include a bibliography at the end of your document. You must give all your sources of information.
Make sure your work is clearly presented and that you use correct grammar.
Wherever possible use a word processor and its “spell-checker”.
Introduction and background notes
(vocational context)
This unit will be assessed by Course Assignment and Time Constraint Assessment based on written Examination
The attached case study of McDonald’s: