Unit 12 P4 Internet Markerting
P4 - Describe the key benefits and opportunities presented by internet marketing activity for Viola Drinks Ltd. and again how this help formulate and change the marketing mix for the business.
In this assignment I will describe the fundamental benefits and opportunities presented by internet marketing activity for Viola Drinks Ltd. and furthermore how this helps formulate and change the marketing mix for the business.
Internet marketing brings a lot of opportunities and benefits to businesses for instance reach to wider audience therefore raising awareness of the brand and attracting prospective customers, reducing overhead cost of the company as running and online business does not require as much finances as a regular business, and improve availability.
Products: Products choices are informed by market research where customers’ needs and requirements are assessed. Feedbacks given by customers to the organisation will benefit Viola Drinks Ltd because they can modify their existing products or develop new product for their customer’s satisfaction. Internet marketing has divided product into two parts 1) core product and 2) extended product. The core product is the actual “product purchased by the customers to fulfil their needs” and the extended product is “the benefits build around the product”.
Price: Price comparison is common online. Viola Drinks Ltd needs to make ensure that their online prices match with their competitor online prices. For instance online price comparison websites such as www.kelkoo.com and www.comparethemarket.com dedicated to comparing prices on products in order to find the best deal for the customer. Customers can log on to their website, search for a product, compare the prices and get a good deal. This will benefit Viola Drinks Ltd. to compare their prices with their competitors.
The reason why online pricing is better than offline pricing is that online prices are very clear and transparent for the customer and the business at
In this assignment I will describe the fundamental benefits and opportunities presented by internet marketing activity for Viola Drinks Ltd. and furthermore how this helps formulate and change the marketing mix for the business.
Internet marketing brings a lot of opportunities and benefits to businesses for instance reach to wider audience therefore raising awareness of the brand and attracting prospective customers, reducing overhead cost of the company as running and online business does not require as much finances as a regular business, and improve availability.
Products: Products choices are informed by market research where customers’ needs and requirements are assessed. Feedbacks given by customers to the organisation will benefit Viola Drinks Ltd because they can modify their existing products or develop new product for their customer’s satisfaction. Internet marketing has divided product into two parts 1) core product and 2) extended product. The core product is the actual “product purchased by the customers to fulfil their needs” and the extended product is “the benefits build around the product”.
Price: Price comparison is common online. Viola Drinks Ltd needs to make ensure that their online prices match with their competitor online prices. For instance online price comparison websites such as www.kelkoo.com and www.comparethemarket.com dedicated to comparing prices on products in order to find the best deal for the customer. Customers can log on to their website, search for a product, compare the prices and get a good deal. This will benefit Viola Drinks Ltd. to compare their prices with their competitors.
The reason why online pricing is better than offline pricing is that online prices are very clear and transparent for the customer and the business at