unit 12 Internet marketing
Introduction
In this assignment I will be focusing on the seven Ps and how they are used in business. I will be explaining what each one is and how it is used in the marketing mix also how the internet has an impact on businesses.
Internet marketing
Marketing segmentation
Market segmentation is the process of dividing a market up into different groups of customers, in order to create different products to meet their specific needs. The most obvious type of segmentation is between customers who buy distinctly different products.
PRODUCT
A product is simple a good or service you going to sell to a particular market, your product can have both tangible and intangible aspects, and is the thing you offer to satisfy your customers’ wants and needs. Within this element, you need to consider things such as your product range, its quality and design, its features and the benefits it offers, sizing and packaging, and any add-on guarantees and customer service offerings.
Selling your product online can be easy at time however information about your product has to be clear so customers can have a clear idea about what they are buying. Lack of information online can lead to customers not satisfied about their product received.
PRICE
This is most important and crucial to a successful business and should be considered very carefully when setting a price for a product or service. When pricing a product you should consider the target market. The reason for this is to ensure you do not over charge people.
When selling your product online it is always cheaper and cost lest to store your product. The internet has made it even much easier for business to keep track on their customer. For example a customer stays at your hotel regular, using the internet you are able to identify these customers.
Promotion
Promotion is all about getting people to know about your product or services. There are many different promotional techniques. Promoting your product or services can be very easy
In this assignment I will be focusing on the seven Ps and how they are used in business. I will be explaining what each one is and how it is used in the marketing mix also how the internet has an impact on businesses.
Internet marketing
Marketing segmentation
Market segmentation is the process of dividing a market up into different groups of customers, in order to create different products to meet their specific needs. The most obvious type of segmentation is between customers who buy distinctly different products.
PRODUCT
A product is simple a good or service you going to sell to a particular market, your product can have both tangible and intangible aspects, and is the thing you offer to satisfy your customers’ wants and needs. Within this element, you need to consider things such as your product range, its quality and design, its features and the benefits it offers, sizing and packaging, and any add-on guarantees and customer service offerings.
Selling your product online can be easy at time however information about your product has to be clear so customers can have a clear idea about what they are buying. Lack of information online can lead to customers not satisfied about their product received.
PRICE
This is most important and crucial to a successful business and should be considered very carefully when setting a price for a product or service. When pricing a product you should consider the target market. The reason for this is to ensure you do not over charge people.
When selling your product online it is always cheaper and cost lest to store your product. The internet has made it even much easier for business to keep track on their customer. For example a customer stays at your hotel regular, using the internet you are able to identify these customers.
Promotion
Promotion is all about getting people to know about your product or services. There are many different promotional techniques. Promoting your product or services can be very easy