Unilever Business Manual
®
A manual for business
Project term 1
IBMS Feb-intake ‘13/’14
29.3.’14
Group A
Athina Zantomio
Charlene Marie Koman
Charles Ulin
Dana Heres Diddens
Desiree Nolta
Dawit Mengesha
Maarten Farenhorst
Navroop Singh
Bjorn Brands
Coach: René van der Linden - Consultant: Raymond Zaal
Group members
1 Desiree Nolta
498842
06-39803082
498842@student.inholland.nl
547527
06-52010056
567527@student.inholland.nl
2 Charles Ulin
3 Maarten Farenhorst
456768
06-20172619
456768@student.inholland.nl
4 Dana Heres Diddens
527297
06-46501909
527297@student.inholland.nl
5 Dawit Mengesha
544418
06-34768612
544418@student.inholland.nl
6 Athina Zantomio
545284
06-22152300
545284@student.inholland.nl
7 Charlene Marie Koman
545156
06-45225314
545156@student.inholland.nl
8 Navroop Singh
539404
06-16656375
539404@student.inholland.nl
9 Bjorn Brands
548900
06-21171893
548900@student.inholland.nl
v Introduction
The business manual is constructed to be beneficial to the point of view of a new employee within Unilever. It focuses on broadening the knowledge of the new employee to better understand the various aspects of the business. The business manual introduces and explains the internal management of Unilever such as; its strategy, operations, organizational structure, management, value chain, communications, and financial situation.
2
Table of Contents UNILEVER’S STRATEGY .................................................................................................................. 4 Mission ............................................................................................................................................................... 4 Primary and Secondary Goals
A manual for business
Project term 1
IBMS Feb-intake ‘13/’14
29.3.’14
Group A
Athina Zantomio
Charlene Marie Koman
Charles Ulin
Dana Heres Diddens
Desiree Nolta
Dawit Mengesha
Maarten Farenhorst
Navroop Singh
Bjorn Brands
Coach: René van der Linden - Consultant: Raymond Zaal
Group members
1 Desiree Nolta
498842
06-39803082
498842@student.inholland.nl
547527
06-52010056
567527@student.inholland.nl
2 Charles Ulin
3 Maarten Farenhorst
456768
06-20172619
456768@student.inholland.nl
4 Dana Heres Diddens
527297
06-46501909
527297@student.inholland.nl
5 Dawit Mengesha
544418
06-34768612
544418@student.inholland.nl
6 Athina Zantomio
545284
06-22152300
545284@student.inholland.nl
7 Charlene Marie Koman
545156
06-45225314
545156@student.inholland.nl
8 Navroop Singh
539404
06-16656375
539404@student.inholland.nl
9 Bjorn Brands
548900
06-21171893
548900@student.inholland.nl
v Introduction
The business manual is constructed to be beneficial to the point of view of a new employee within Unilever. It focuses on broadening the knowledge of the new employee to better understand the various aspects of the business. The business manual introduces and explains the internal management of Unilever such as; its strategy, operations, organizational structure, management, value chain, communications, and financial situation.
2
Table of Contents UNILEVER’S STRATEGY .................................................................................................................. 4 Mission ............................................................................................................................................................... 4 Primary and Secondary Goals